Sweden’s Second-largest Fashion Brand Is Coming to Canada (And Here’s Why We Love It)
If you’ve been following our news, you’ve noticed that Scandinavian retailers have been capturing the Canadian fashion scene lately and there are many reasons to be excited about it. Scandinavian brands are known for timeless, minimalistic design, fresh approach to fashion, affordable prices and quite often eco-conscious production (for example, some time ago Fjällräven released a line of backpacks made of recycled polyester sourced from 11 plastic water bottles.)
When we found out that the second largest fashion retailer in Scandinavia had plans to expand into Canada, we were not surprised. Sweden and the other Nordic countries have a lot in common with Canada, so it was only a matter of time before the popular retailer made plans to enter the Canadian fashion market.
“Canada is a highly attractive market for Swedish retailers”, said Lydia Engholm, Trade Commissioner at Business Sweden Canada. “Similar disposable income, cultural values and need for various seasonal clothing makes Canada and Sweden easily comparable fashion markets. Sustainability is becoming an increased focus for Canadian consumers, which will poise Lindex to be a successful brand”, she said.
// New Knits COVERED BY BABBA // From the tone-on-tone look to the chunky camel coloured cardigan, take style notes from our favourite businesswoman Babba Canales. We love her look and her approach to life. "Enjoy your ride, as well as your destination." Well said Babba! We couldn't agree more. #Lindex #LindexCoveredBy @babba.c
Speaking of eco-conscious production, Lindex, which focuses on sustainability, has ambitious plans to make our world a cleaner place. The Retail Insider reports that” the company has committed to become one of the world’s most responsible and sustainable fast fashion companies, with a corporate goal of having 80% of its clothing material coming from sustainable sources by the year 2020.” The company also uses 100% organic cotton in the production of their newborn line.
Lindex has been on the market since 1954 and currently owns almost 500 stores in 18 countries and makes more than $950 million (Canadian dollars) annually.
“We are very excited to be bringing our brand to Canada and strongly believe that our affordable fashion, values and practices of sustainability will hit home with consumers. Our team is currently at the stage of searching for a partner who will get exclusivity for opening Lindex stores in Canada. Our initial target is shopping centres in large cities like Toronto, Montreal and Vancouver” says Johan Isacson, Director of Franchise at Lindex.
As someone who grew up close to Scandinavia and used to shop a lot at Lindex, I can’t wait for the retailer to finally open its first location in Toronto to be able to stock up on some high-quality basics, comfy yet beautiful underwear, jeans, jumpers, blouses and more.
Are you excited about the first Lindex store to open in Canada? Let us know in the comments.
Featured image: Instagram/ @lindexofficial
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Alina is a Journalist and Editorial Lead at StyleDemocracy with a passion for photography, fashion and chocolate.
Outside of work you’ll find her at events shooting style and food, planning her next trip to Europe and exploring Toronto with a cup of tea in her hands.
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