LVMH has been one of those mega brands that has tried to resist the pull of e-commerce. The multinational luxury brand conglomerate that owns Louis Vuitton, Moët & Chandon, Hennessy, Dior, Céline, Givenchy, Fendi and a bevy of other luxury brands has typically looked at selling online with a look of affectation.
According to The Financial Times, LVMH is set to launch a massive and all-encompassing e-commerce platform that will reportedly sell all 70 of LVMH’s brands and even possibly carry brands outside the LVMH family as well.
While industry insiders aren’t exactly sure what the e-commerce play will be, The Financial Times suggest the store could open at the end of the month. This could be a very interesting move for LVMH, as they have a roster of some of the most coveted brands on the planet, and their brands aren’t widely available through e-commerce platforms.
Louis Vuitton shipped to your house? Yes please!