When it comes to the beauty industry, products typically fall into two categories: hot and new and cult favourites. Think about it: The Ordinary’s Hyaluronic Acid has reached cult status and is still quite often still sold out, while the beauty world is still buzzing about Fenty Beauty’s new Liquid Diamond Bomb Glitter Highlighter. This leaves us wondering what happens to the in-between products that aren’t quite brand spanking new, but they aren’t quite a cult favourite either (just yet, anyway).
These are the products that we frequently use and gush to our friends about. They’re the unsung heroes of our beauty repertoire. Despite some of these brands being a little lesser-known than some of today’s most popular beauty names, these products not only deliver on their promise, but many of them are insanely well-priced, which is why we think it’s time we awarded them a little extra love and attention.
Without further ado, here are 10 beauty products that we think are the most underrated and need to be on your radar ASAP.
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