Our friends at Retail-Insider are reporting that Seattle-based coffee powerhouse Starbucks will be bringing their Starbucks Reserve concept to Ontario with its third Canadian location. Starbucks Reserve is a popular interactive, premium coffee concept that currently operates in a handful of locations globally.
Starbucks Reserve officially opened its first Ontario location over the weekend at CF Shops at Don Mills and spans 3,750 square feet. Starbucks Reserve is popular because it features rare small-lot Starbucks Reserve® coffees roasted at the Starbucks Reserve Roastery in Seattle. The staff that work there are also special. All of the baristas at Starbucks Reserve are Coffee Masters or apprentices currently working on their designation.
Starbucks’ Reserve concept is being touted as an area where coffee lovers can experience “… the most exclusive coffees”. With large inviting windows at the CF Shops at Fon Mills space, the new Starbucks Reserve is massive compared to your typical Starbucks. The new Reserve concept is expected to be quite popular and will transform the most basic coffee-lover into an aficionado.