Sometimes brands extend their normal reach and work on something that benefits not only themselves but society as a whole. If you’ve been following American news lately, you may have caught the story that President Donal Trump has made a decision to significantly reduce the protection of two prominent American national parks. If not check out this video below to catch up.
Following this announcement outdoor lifestyle brand Patagonia has announced plans to fight back against the Trump administration. If you check out Patagonia’s website, you land on a redesigned website that features just a black page with the words ” The President Stole Your Land” (this message only shows up on the U.S. version of the site. If you go to the Canadian version you’ll see a similar sentiment with the words “This land is your land?”). The click-through leads you to a page that discussed the problem. Essentially critics of Trumps move say that the Trump administration is privatizing national parks and that this move by Trump will equal the largest elimination of protected land in American history.
According to CNN, Patagonia’s founder Yvon Chouinard has had enough and has stated: “I’m going to sue him”. Patagonia has always had a strong commitment to the environment and has released an online petition urging visitors to take action against the Trump administration.