The 10 Best Stores for Premium Denim in Toronto

Whether you buy your denim online or in-store, new or used, we’ve rounded up the 10 best places to shop for premium denim in Toronto.
The 10 Best Stores for Premium Denim in Toronto

When it comes to jeans, the right fit and style will make you feel like a million bucks. The difficult task lies is finding the perfect pair. Whether you buy your denim online or in-store, new or used, we’ve rounded up the 10 best places to shop for premium denim in Toronto.

Over the Rainbow

Head over to Yorkville to visit Over the Rainbow: “Canada’s Denim Emporium”. This premium denim retailer has been a staple in Toronto since 1975, carrying more than 30 denim brands and a huge assortment to satisfy any fit, shade or style. Shop Over the Rainbow for styles by brands like Fidelity Denim and Nudie Jeans.

Winners (Yorkville)

Pop into the Winners location in Yorkville to find an impressive selection of quality denim catering to Toronto’s Mink Mile clientele. This location boasts a massive “The Runway by Winners” department, offering premium brands without the high price tags and pushy sales associates. At this Winners you’ll likely spot premium denim by brands like Hudson Jeans and J Brand. While the Yorkville location is certainly one of our top choices, we’re sure you’d be able to find notable brands at Toronto’s best Winners locations — the trick is to visit often!

Hudson’s Bay

Head in stores or hop online to shop for premium denim with ease at Hudson’s Bay. Score brands like Diesel, 7 For All Mankind and AG Jeans at Hudson’s Bay (all of which are frequently on sale). We prefer shopping online vs. sorting through racks in stores, especially with free shipping over $45 and hassle-free returns in-store. You can order a few different denim styles to try on in the comfort of your home before deciding on a pair (or two).  

dutil. Denim Shop

Opened in 2011 along Toronto’s trendy Queen West, dutil. has developed a reputation for selling the most comprehensive and ethically sourced denim lines. Visit dutil. to take advantage of their denim repair and alteration services, private shopping service and raw denim recycling programs. Brands they carry include Nudies, Levi’s and Rag & Bone, to name a few.

Urban Outfitters (Online)

While the denim selection at Urban Outfitters stores across Toronto doesn’t scream ‘premium’, their online assortment of denim for women is well worth exploring! Shop a large selection of styles from high-end denim brands like DL1961 and AGOLDE at Urban Outfitters. Before buying, take a peek at how other customers are styling Urban Outfitters’ denim – the website links to products tagged in #OOTD photos shared on Instagram by UO community members.

Madewell (Online)

With denim at the core of its product assortment, Madewell is “made for denim lovers.” Hop online to shop Madewell’s massive inventory of denim constructed from premium fabrics in order to offer their signature ‘perfect fit’. Madewell denim service experts (aka ‘Fit Gurus’,) are always available via Twitter to help solve denim blunders 24/7 like ‘which flares will take me from day to night?’ and ‘what is the perfect high waisted style for tall girls’. 


If you’re spending a pretty penny on premium denim, you’re going to expect a quality shopping experience to match. Head over for luxurious fitting rooms, personal stylists and quality service from sales associates. Shop Nordstrom for denim brands at every price point including premium lines from brands like Citizens of Humanity and FRAME Denim.

G-Star Raw

G-Star Raw is your go-to for premium, restored and reconstructed denim pieces that are sure to attract attention and intrigue. Since 1989, G-Star’s philosophy has led them to develop many denim ‘firsts’, from (1) “luxury denim for the streets” to (2) using raw, untreated denim as a wearable and desirable material. If you’re doubting how stylish and unique this denim label is, the brand is co-owned by Pharrell Williams. Need we say more?

In Vintage We Trust

Located in the heart of Parkdale, shop In Vintage We Trust for a curated selection of vintage garments spanning the last century. From perfectly broken-in denim, to classic military jackets, IVWT’s brings high-end, collectible vintage clothing to the people that  love wearing it. Looking for a particular denim brand? Stalk IVWT’s Instagram for new merchandise releases weekly. Visit their Toronto location to shop vintage denim styles by brands like Lee Jeans, Levi’s and Wrangler.

Body Blue

With two locations in Toronto and over 25 years in the business, Body Blue knows denim! Here you’ll find all of the most popular denim styles from premium brands like PAIGE and Mavi Jeans. With exceptional service and a massive product assortment, you’ll want to visit Body Blue for your next denim splurge. Tip: on most Saturdays, a Denim Fit Expert from one of the many denim brands is in-store to assist clients with finding the perfect fit.

Where do you shop for premium denim in Toronto? Leave a comment down below.

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