Sears Canada is Launching a New Off-Price Strategy

Sears Canada has launched a new designer brand off-price concept called ‘The Cut’, which features designer brands at 30% to 60% off regular prices.

Sears Canada has launched a new designer brand off-price concept called ‘The Cut’, which features designer brands at 30% to 60% off regular prices.

Sears will carve out about 20,000 square feet in each Canadian Sears store for its new ‘The Cut’ off-price division. The Cut will be evenly split between apparel and home goods. While The Cut’s planning, marketing and back-office operations are based in Toronto, Sears has also added a team of seven buyers in New York City.

The Cut officially launches in Canada on April 1, and it will eventually be rolled out to all 94 Sears Canada locations.

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