Things keep getting worse for Sears Canada. After announcing that they will be shutting down 59 stores, the result is a lot of unemployed people. Not only were about 2,000 employees let go, but they were let go in a public fashion that has lead to bad press and customer backlash.
If you head over to Sear’s Facebook page, you’ll notice that they are also actively deleting negative comments. Truly a PR blunder.
Here are a few examples of angry customer complaints but, as Sears is actively managing the page, many comments are gone shortly after they are posted.
While this is exactly what a company is supposed to say when faced with a problem like this, CBC reports that Sears has stated that they are doing this to encourage customers to private message the company for one-on-one support. As social media insiders, we know that this is a strategy employed to keep the negative comments out of public view, while also defusing angry customers in a private setting.