What the Sears? Actually, that was an older rebranding campaign they ran. The latest is a Target Canada-esque activation, but instead of saying sorry, they want Canadians to know that they’ve changed.
So just how are they doing this? This weekend, Sears Canada is opening a pop-up shop at 322 1/2 Queen St. West, located in one of Toronto’s busiest shopping areas. Titled “Experience Change“, the pop-up shop is hip and modern, with a neon sign spelling out, “It’s never too late to get your ____ together” and a partnership with local coffee shop Dark Horse Espresso Bar for free coffee sips while customers shop.
And not only is the coffee free, but Sears Canada has taken over a number of Queen West streetcars to offer free rides to the shop. On board, passengers have the opportunity to win prizes and giveaways. The first 50 customers in line will also receive a $100 credit to shop the pop-up shop.
FREE TTC Weekend rides to our #PopUp COMING SOON. Look out for our #ExperienceChange branded streetcars at any of the following stops: o Queen and Bathurst o Bathurst and College o College and McCaul o McCaul and Queen St W o Queen Street West in front of the pop-up shop at 322 ½ Queen West . . . #QueenWest #toronto #canada #canadian #canada150 #madeincanada #local #art #fashion #to #kingwest #bathurst #spadina #ttc #streetcar #change #experience #brand #thesix #the6
Starting Saturday, April 8th through summer, shoppers will be able to experience Sears Canada’s new off price concept, The Cut. Product offerings include pre-loved designer vintage from labels like Fendi, Gucci, Chloe and more, Sears’ new fast fashion lines (think floral jumpsuits and embroidered denim jackets), furniture, and more.
Get full details about the Sears Canada pop-up shop here.
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