French fashion, and/or Parisian fashion, refers to a particular style aesthetic that can often be described as effortlessly chic. On the streets of Paris, you can often spot Parisians wearing timeless classics, perfectly styled from head to toe with a casual undertone. A popular French uniform consists of straight-leg denim, a cashmere sweater, a boxy blazer, a black leather belt, loafers, and understated gold jewellery to tie it all together. The thing about achieving an effortless look is that it actually requires a certain amount of effort. But by gathering some style inspiration and shopping from the right brands, you too, can achieve French-girl status.
Shop from these 11 brands if you love French fashion!
Sézane
If you love French fashion, you have likely heard of Sézane, as it’s the ultimate one-stop-shop for très chic finds – actually based in Paris! Sézane is a certified B Corp brand offering high-quality, stylish apparel and accessories made to last a lifetime in your wardrobe. From gorgeous knitwear to shoes you’ll never want to take off, Sézane has it all.
Maje
Maje is a French fashion favourite, having over 150 shops across France and abroad, now celebrating over 25 years in business. The brand offers an arrangement of feminine, understated, glamorous, and even at times, bold pieces. Ideal for those who admire contemporary style with a twist.
Rouje
If you have a Pinterest board full of Parisian-style inspiration, it’s likely that Rouje is pinned repeatedly, even if you don’t know it. Founded by French it girl Jeanne Damas, Rouje offers clothes designed by women, for women. While shopping, you’ll find an array of wardrobe staples with a feminine flare, giving off major chic-décontracté vibes.
Wilfred
Wilfred by Aritzia isn’t a French brand, but it totally has the foundation to help bring the perfect Parisian wardrobe to life, thanks to its assortment of feminine silhouettes with an effortless appeal. We can totally picture this cardigan paired with these jeans, frolicking the streets of Paris.
Sandro
Sandro’s recognizable aesthetic can be attributed to its founder and artistic director, Evelyne Chetrite. The brand began in 1984 with a single store and has since grown into the French fashion staple that it is today. Sando’s collections are designed with Chetrite’s vision of the masculine-feminine equation, creating that “cool girl” look the luxury brand is known for.
Ba&sh
Parisian brand Ba&sh was founded by two best friends who wanted to create their dream wardrobe, and we think it’s safe to say, mission accomplished! Inspired by everyday life, travel, art, film, and more, Ba&sh’s collections offer effortless staples with a foundation of “French sexiness, a confident femininity.”
Reformation
Although Reformation is not actually a French brand, it definitely offers clothing that fits the French theme. The brand provides effortless silhouettes with a slightly vintage tone that celebrates the feminine figure. All while using sustainable fashion practices. La perfection!
Uniqlo
In terms of shopping for French fashion at Uniqlo, it’s all about what you’re buying. Uniqlo as a brand may not be what comes to mind when you think about Paris street style. However, its basics offer the quality and classic design that French locals are known for.
Balzac Paris
Paris-based brand Balzac Paris was founded in 2014 by the namesake family. The mission-driven company provides elevated (and fun) wardrobe staples you can feel good about shopping, as sustainability is always at the forefront. You’ll find an array of wearable bold prints, textures, and silhouettes that are sure to stand out in your wardrobe.
The Frankie Shop
Born in New York City, The Frankie Shop now has locations in New York and Paris and is carried in top luxury department stores across Europe. The brand’s aesthetic is described as “masculine, feminine,” with suiting as a focal point. The website features a quote by the French fashion icon Jane Birkin, stating, “My look is a cocktail. I’m not as nicely turned out as the French, but I don’t care like the English.” Which we feel, perfectly encapsulates The Frankie Shop.
Isabel Marant
Last but not least (for now) is Isabel Marant. The French-German designer founded her self-named brand in 1994 after designing clothes for herself and her friends! Now, she designs for the public, offering timeless luxury pieces with recognizable designs. Blending everything we love about French fashion. The brand can be described as effortless, edgy, timeless, and chic, with a hint of feminine boho.
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Celebrities have been launching their own brands as far back as we can remember. Perfume, in particular, comes to mind when thinking of OG celeb lines (Paris Hilton’s numerous perfume launches in the early 2000s, for example). Since then, celebrity brands have become somewhat of a trend, with countless stars launching their own labels in every market imaginable.
With the sheer amount of celebrity brands hitting the shelves (some better than others), it can be hard to put trust in them. We’ve all seen, and maybe even fallen victim to, lackluster products from brands endorsed by celebrities, after all! That being said, some celebrity brands are doing it right and using their inevitable upper hand to put out good, even great, products.
These 8 celebrity brands are actually good!
Fenty Beauty by Rihanna
Everything Rihanna touches turns to gold, and her cosmetics line, Fenty Beauty, is no exception! After years of partnering with the best of the best in the beauty industry, Rihanna launched Fenty Beauty in 2017. The brand was founded on a mission to provide products that performed across all skin tones and hair textures–mission accomplished! Fenty Beauty has become known for its extensive shade ranges, setting a new (and overdue) standard in the beauty industry.
Rare Beauty by Selena Gomez
When Rare Beauty was announced in 2020, we remember people having their doubts. It’s safe to say that since then, the brand has grown to be a cult favourite amongst beauty lovers, providing makeup designed to enhance one’s natural beauty. Selena Gomez, Rare Beauty’s founder, shared, “I think Rare Beauty can be more than a beauty brand—it can make an impact. I want us all to stop comparing ourselves to each other and just start embracing our own uniqueness.”
SKIMS by Kim Kardashian
Kim Kardashian is no stranger to launching brands with her name attached, some of which notably came up short of expectations. So, when she launched the shapewear brand SKIMS, fans seemed to approach with understandable caution. But the label has become a huge success! From shapewear to loungewear to intimates, the products get great reviews, some even reaching viral status.
Good American by Khloe Kardashian
Any brand with a Kardashian attached to it seems to attract skepticism–Khloe Kardashian’s Good American included! However, this Kardashian tuned into her own experiences to create an authentic-feeling denim and apparel brand that focuses on size inclusivity. The B-Corp-certified brand, Good American, offers sizes 00-32 and showcases each style on 3 models varying in size. Its jeans are designed to make its wearer feel sexier, curvier, and more confident.
BÉIS by Shay Mitchell
Shay Mitchell rose to fame as a Pretty Little Liar, but no lies were told about providing great luggage! “From coffee runs to flights across the world, our team set out to create bags that empower people to make the big moves in their lives (and to appreciate the little things, too).” Shares Shay Mitchell, Founder of BÉIS. BÉIS is known for its durable, functional, and ultra-stylish bags and luggage that can take you anywhere from across the world to the office and everywhere in between.
Rhode by Hailey Bieber
We’ve never met a Rhode product we didn’t like! Hailey Bieber’s brand, Rhode, offers a line of curated skincare essentials formulated to nourish your skin barrier over time. The line started off small and continues to grow gradually overtime, showing an emphasis on quality over quantity. “My journey towards healthier skin inspired me to develop products that really work, in a way that’s accessible to everyone. Rhode is dedicated to making products based in science and great formulation, simplifying many of the mysteries and complex narratives behind efficacious skincare.” Shared Hailey Bieber, founder of Rhode.
Guest in Residence by Gigi Hadid
Guest in Residence by Gigi Hadid is a luxury knitwear brand carrying a curated collection of pieces made from 100% cashmere. Although its pieces are pricey, they’re designed to last and become future heirlooms. You can see the thought, care, and quality woven into every piece.
Beautiful by Drew Barrymore
Drew Barrymore partnered with some of the industry’s top designers and engineers to create Beautiful, a kitchenware brand that combines high performance with premium design. The brand’s concept is to provide kitchen appliances and supplies that actually look good sitting on your kitchen counter, and it’s safe to say, that they do–and at an affordable price!
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When shopping for clothing that suits being active in the great outdoors, performance, functionality, and comfort are a few of the main characteristics that should be considered. Quality outdoor activewear should allow you to move freely, wick off sweat, and protect you from seasonal elements. Which is why we don’t get our activewear from just anywhere. In our opinion, high-quality activewear, suitable for the outdoors, is worth investing in. And there are some key brands we trust to do the job.
Shop these brands for the best outdoor activewear!
Arc’teryx
Arc’teryx is one of the top-performing Canadian outdoor apparel brands. Headquartered in Vancouver, British Columbia, the brand manufactures technical apparel designed for outdoor activity. Durability and performance are its guiding principles, ensuring its gear is made to last and endure extreme conditions. Check out its Gamma Shorts for all your summer activities!
DUER
Whether you’re biking to work or going on an all-day outdoor adventure, DUER has you covered. With more of a lifestyle approach to its apparel, it provides clothing made to take you anywhere you need to be on a day-to-day basis. For example, its jeans are made to be flexible enough to do physical activity, but still stylish enough to wear out. Plus, its apparel is made out of 95% plant-based fibres!
Alder Apparel
Founded by National Geographic Explorer Mikayla Wujec and fashion marketing leader Naomi Blackman, Alder Apparel is a sustainable outdoor apparel brand, created right here in Toronto! The brand offers inclusive sizing, community-informed design, and performance-driven apparel, for women. Its pieces are functional with a playful feel with the use of bright colours and prints.
Kathmandu
In New Zealand, over 30 years ago, Kathmandu was born. The wilderness is what inspired the brand’s creation, with the belief that outside is where we live our best lives, and that we should be amongst it. And so its first fleece jacket was made! Since then, the brand has grown and as of 2019, became B-Corp Certified, a movement for a more sustainable and inclusive economy.
Lululemon
Founded in 1998 in Vancouver, it’s no secret that Lululemon is among the top brands when it comes to technical athletic apparel. The brand is known for its apparel catering to yoga, running, and other general active pursuits. Everything Lululemon makes is rooted in science, ensuring its pieces are both high-quality and high-performance. We’re currently obsessed with its Align collection!
Patagonia
If you’re into being active outdoors, you’ve probably shopped from Patagonia before. As it’s been alive and well for over 50 years! Patagonia’s core values are quality, integrity, environmentalism, and justice. The sustainable outdoors brand has donated 1% of sales, equalling over $140 million, towards environmental grounds, and states that, as of now, the earth is its only shareholder.
Tentree
Tentree is a Canadian Certified B Corporation apparel brand, and all of its products are created with an earth-first approach. They’re made in fair, safe working conditions, and constructed using only sustainably sourced and recycled materials. We love to see it! At Tentree, you can shop anything from cozy sweaters to activewear joggers, and everything in between. For every item purchased, Tentree plants trees, and has planted over 100 million to date!
The North Face
The North Face is your one-stop-shop for outdoor apparel, footwear, and accessories. The brand was founded in 1966 and remains to be a favourite in the outdoors community. It continues to push the boundaries of innovation, in order to allow you to push the boundaries of exploration. If you love climbing, skiing, snowboarding, running, or basically any other outdoor sports activity, you can’t go wrong shopping from The North Face.
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All brands featured in this article were independently selected by our team. By shopping through our links, we may earn a small commission at no additional cost to you.
There’s nothing better than waking up on a nice summer day, putting on the perfect day dress, and heading out the door. It requires no effort to style yet looks so put together and summery. The effort, however, goes into actually finding the perfect day dress. The criteria are as follows: it has to be comfortable, not too short, not too long, relatively casual, breezy, and, of course, most importantly, cute. In order to find the perfect day dress(es) to add to your summer outfit rotation, you need to know what stores to visit.
Find your perfect day dress within these stores!
Ever New
Ever New doesn’t get nearly enough credit, if you ask us. The brand has dresses suitable for every occasion, with most featuring beautiful feminine details like ruching, flowers, voluminous sleeves, etc. There are plenty of daytime-style dresses to go around, most between $100 and $200. So, while it’s not incredibly cheap, it’s a fair price to pay for the perfect dress.
H&M
Like with every other clothing category at this store, you can trust H&M to provide ample trendy dress styles on a budget. Whether you’re looking for the ultimate vacation day dress or a dress perfect for frolicking around the city in, H&M has a huge variety of stunning options to choose from – that won’t break the bank.
Aritzia
If you’re trying to be “that girl” this summer, you have to check out Aritzia‘s dresses. They’re all so chic! Find the style for you in-store or simply click “Everyday” in its dress category online to narrow down your search. Its collection of poplin dresses has our full attention right now.
Zara
When in doubt, there’s always Zara. With the amount Zara is constantly updating its inventory, if you check back often, you’re sure to find the perfect day dress you’re looking for, whatever that may be.
Dynamite
On the hunt for the perfect classic-meets-trendy dress? Dynamite has you covered. Its Dress Shop is full of all kinds of silhouettes and styles, most retailing for under $100. So whether you’re dressing for a BBQ or a wedding, you have plenty of affordable options to choose from.
Old Navy
Never overlook Old Navy when it comes to daytime dressing; its selection has been so cute and trendy lately! We all know the store always has some kind of sale going on, so if you’re lucky, you can snag your perfect day dress for an absolute steal.
Reformation
If you don’t mind investing in your perfect summer dress, Reformation is the shop to visit. The brand is mostly known for its incredible (and sustainable) dresses, after all! Reformation’s it-girl styles are super versatile and timeless, so if it’s within the budget, we say go for it.
Reitmans
Did someone say “work-appropriate day dresses”? From midi dresses to dresses actually dubbed “work dresses,” we always check Reitmans for professional yet stylish attire. (Especially when a sale is going on).
Frank And Oak
Any of Frank And Oak’s dresses will quickly become a go-to wardrobe staple, thanks to their minimal and sleek designs. Its Seersucker Shift Dress and Open Back Poplin Maxi are two of our faves!
J. Crew
For perfect higher-end day dresses with a preppy undertone, browse through J.Crew’s selection! The brand has really been on the up lately, and we can see why! From its classic pieces that never go out of fashion to its unlimited styling inspiration on its Instagram, we can’t get enough.
Anthropologie
Channel your inner-Tumblr vibes by shopping for dresses at Anthropologie! The store carries an assortment of curated brands, as well as its own selection. Expect to find a variety of dreamy boho dresses, perfect for daytime.
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All stores featured in this article were independently selected by our team. By shopping through our links, we may earn a small commission at no additional cost to you.
Boho-chic is back, and it got a makeover! Mary-Kate and Ashley Olsen have entered the chat. Back in the early 2000s, the boho-chic fashion aesthetic was huge. Popularly being worn by it-girls such as the Olsen twins, Nicole Richie, and even Gossip Girl’s Serena Van Der Woodsen. You may remember the boho fashion with a hippie-like, maximal approach, and although some core traits are being carried forward into today’s version of the trend, there’s an overall more refined feel to the new boho-chic.
The resurgence of the trend was made extra concrete with the virality of Chloé’s latest runway show (Chemena Kamili’s debut collection for the brand). She said it best to Vogue when asked about the return of boho-chic: “I think there’s this longing for undone-ness and freedom and softness and movement…” The designs in the show featured flowy silhouettes, shirred necklines, statement accessories, large sunglasses, and an overall bohemian vibe that felt fresh and nostalgic at the same time. Boho-chic doesn’t stop at Chloé, though; there are plenty of places to shop the new-and-improved trend.
Here’s where you can Shop the boho-chic trend:
Free People
Free People never gave up on boho. You can always find flowy dresses, maxi skirts, fringe, frill-adorned everything, and essentially all things boho while shopping the Free People catalog. The shop itself was founded in the 1970s, then rebranded to Urban Outfitters, and later became its own separate identity again. Free People aims to provide femininity, courage, and spirit in clothing—which is really what boho is all about!
Urban Outfitters
Urban Outfitters was essentially founded by Free People and remains a part of the URBN group of brands. So it’s no surprise that it also has an extensive inventory of boho-chic finds. While shopping at UO, you’ll find a mix of in-house and branded apparel, accessories, and shoes. While bohemian isn’t what it’s exclusively known for, you’ll find no shortage of options!
Anthropologie
Guess what? Anthropologie is also part of the same brand group (URBN) as Free People and Urban Outfitters! Although the brands all have their own identities, the aesthetic similarities are definitely there. Anthropologie carries a wide range of high-quality brands as well as its own label, curated to perfection, with a heavy theme of boho-chic.
Zara
You can always trust Zara to come out with whatever fashion is trending at the moment, boho-chic included. From slouchy trousers to flip-flops to ruched dresses and skirts, you can surely create a number of chic boho outfits with Zara’s selection.
American Eagle
If you’re on the hunt for boho-chic wardrobe staples, don’t overlook American Eagle! The brand has always had a festival fashion vibe, and it doesn’t seem to be going anywhere anytime soon. Be festival-ready any day of the week with American Eagle’s wide selection of boho-esque items.
Reformation
Indulge in the boho-chic trend sustainably at Reformation! Its pieces that lean more boho remain classic enough to wear long after the trend may or may not faze out. Shop items like its Valetta Two Piece, Simmie Linen Top, and Sariah Dress to get the boho-chic vibe, with emphasis on the chic.
For Love & Lemons
If you love the boho trend for its feminine frills, layers, textures, and prints, you’ll love For Love & Lemon! The brand is known for its ultra-feminine pieces, a portion of which can fall into the boho-chic category.
Faithfull The Brand
Founded in Indonesia in 2014, Faithfull the Brand has collaborated with Bali’s best artisans to create its hand-made garments since day one and has continued to work closely with its local community ever since. Faithfull is known for its vintage-inspired prints, flattering feminine shapes, and unique designs that evoke a sense of summer and travel—AKA, a boho-lover’s dream.
Cleobella
Cleobella is a sustainable fashion brand that celebrates traditional craftsmanship with its pieces handmade all over the world. Every piece at Cleobella is a literal work of art, with boho-chic characteristics like frills, tassels, patterns, eyelet details, and so much more woven into every design.
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Looking to upgrade your style for the spring season? Then you’re going to have to know the right places to shop. Most brands have already debuted their new spring collections, and there are some in particular that you should definitely have on your radar. From breezy silhouettes to fresh and pretty prints, you’re sure to enter the spring season in style with these fashion collections!
Check out the spring collections from these brands:
Sézane
This spring, Sézane is transporting us beyond the iconic streets of Paris to explore the allure of Italy’s most captivating destinations. Milan, Rome, and the shores of the Amalfi Coast inspired its Grand Spring Collection. Which features Italian-inspired prints, intricate embroideries, and timeless silhouettes.
Aritzia
From activewear to suits and tailoring, Aritzia’s newest releases will take you from the couch to the office and everywhere in between. Within its Spring Debut, you’ll find an array of body-shaping essentials, oversized suiting, and feminine ruffles—it’s called range.
UNIQLO
UNIQLO has already released its core spring and summer collections, and they’re full of wardrobe essentials with naturally breathable fibres, drapey silhouettes, and bright colours. Although the collections in their entirety are great, our fave pieces lie within UNIQLO: C and UNIQLO: U.
Joe Fresh
If you want to upgrade your spring wardrobe on a budget, Joe Fresh has you covered. Its spring collection features all kinds of stylish staples such as relaxed button-downs, colourful suiting, and fresh denim.
GANNI
GANNI’s SS24 campaign spotlights its iconic Bou Bag in new variations, styled with pieces from its spring collection. Since GANNI is known for its bold designs, perfectly merging playfulness and sophistication, it’s no surprise that its spring collection carries the same ethos. From leopard print to sequin details, you’re sure to turn heads in anything from GANNI’s newest collection.
Canada Goose
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The Spring ’24 Collection from Canada Goose is designed to shield you from the unpredictable spring weather we know oh so well, from head to toe. The collection seamlessly blends style and performance with a range of design-forward jackets, vests, shoes, and more.
Reformation
Reformation’s Spring Edit does not disappoint. It’s curated with a variety of elevated spring fashion staples, including its latest collaboration with Monica Lewinsky! Whether you’re going to the office or a party, you’re sure to find everything you may need for spring in this collection.
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