If you’re in the market for a Cadillac vehicle, shopping for one just got a lot more convenient — and futuristic.
Cadillac Live is a new Canadian-exclusive digital experience that changes the way consumers shop luxury.
The Cadillac Live platform is one part personal shopper and one part live interactive digital showroom; it provides real human answers while letting customers shop for vehicles from anywhere.
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Introducing Cadillac Live. A one-on-one personalized shopping experience, from anywhere.
In an initiative shiny and new to North America, Cadillac has transformed a 10,000-square-foot Toronto film studio into an online showroom.
This is where trained live agents can offer one-on-one conversations across any mobile or desktop device via a one-way video and two-way audio.
The tool provides shoppers with real-time answers to their car-buying questions, along with access to up close and personal views of the 10 vehicles from Cadillac’s 2019 lineup, so they can explore every detail remotely.
From the homepage, shoppers can choose to begin a new session with a live agent, view a pre-recorded session, or book a live session at a later time or date.
Instagram/@cadillac_canada
Every live agent is equipped with an iPhone X, Osmo Mobile gimbal, and Bluetooth headset. Associates also access an app interface that allows them to showcase any colour, wheel, and accessory option that piques a customer’s interest.
These days, it seems nobody has a free second to grocery shop, let alone clock hours in a car dealership.
Now, potential buyers can take a tour of the Cadillac Live showroom from the comfort of their couch (or office) from 6 p.m. to 2 a.m. EST.
Once the experience is complete, the shopper has the option to connect with a local Cadillac dealership, so they can book a test drive and take the next steps in their path to purchase.
“Today’s luxury consumers are increasingly time-starved and more discerning than ever,” said Hoss Hassani, managing director of Cadillac Canada. “What if someone offered an experience that combines convenience and accessibility with a high level of personalization? That’s exactly what Cadillac Live is.”
Instagram/@cadillac_canada
During off-hours, customers can book a Cadillac Live session at a later time or date. To respond to shoppers who visit the showroom outside of operating hours, Cadillac Live contains product-focused content built around the showroom and its live agents.
Users are able to watch detailed overviews of their desired vehicles from the first-person perspective of a live agent, with hotspot overlays and voiceovers to communicate key style, technology, and performance features.
Cadillac’s immersive approach could easily be adopted by other luxury and retail categories who currently rely on either digital chatbots or the customer’s presence in store.
For example, shopping for skis, bikes, and other pricey sporting equipment would be less tedious if you could get the process started at home in your sweats, perhaps with a glass of wine in hand.
Instagram/@cartercadillacyyc
Shoppers can book their appointments for Cadillac Live at www.cadillac.ca, or they can speak to a Live Agent during the initial hours of operation.
Featured Image: Instagram/@cadillac_canada
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Our next Style Spotlight is best known for getting the party started.
Allow us to introduce you to Conor Cutz.
The Toronto-based DJ can do more than just play music. He’s able to read any crowd and turn it into a you should have been there-type of party. In the past, he’s had the pleasure of working with the world’s biggest brands, including Versace, Cadillac and Red Bull, headlined one of Canada’s largest cultural festivals on behalf of Toronto Dominion Bank, and holds residencies at a number of notable Toronto establishments.
We had the opportunity to chat with him about his favourite shops, why he rarely shops online, and his advice for owning your personal style.
Define your style in 3 words.
Classic clean cuts
What are some of your own style ‘rules’ that you like to live by?
Do not overthink it, do what feels right, and keep it simple.
What are your ‘go-to’ shopping destinations?
GOTSTYLE, Park & Province, Frank & Oak
Do you have any favourite local designers?
KOTN for basics, Vitaly Design for accessories
Where do you currently shop online?
To be honest, I rarely shop online. I like to browse and get inspired and see what I can find outside.
If you could give style advice to your followers, what would it be?
I definitely learned this the long (and expensive) way, but try to strategically think of your wardrobe staple items first and build from there to define your style. Find the perfect basics that you love and throw in some cool accessories or other pieces to really make your outfit pop and define your own personal style.
To keep up with Conor Cutz, follow him on Instagram, Facebook and Twitter.
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