I can still remember the first time I went to the drugstore to buy a foundation. As I was about to enter high school I had zero ideas of what I was supposed to be looking for, but after spending the entire summer flipping through Cosmo and seeing tons of glossy Covergirl and Maybelline ads for foundation, I knew I wanted to give the bottle of liquid goodness a try. I can recall how overwhelmed I felt walking down the beauty aisle and seeing that while there were plenty of brands to choose from, the selection of shades were dismal. To my surprise, some brands only carried ten shades at the most.
As someone with an olive complexion, it was easier to find a shade that worked for me, but that wasn’t the case for so many others. Thankfully things have improved in the beauty industry and progress has been made when it comes to inclusivity and diversity.
Today, you can walk down any beauty aisle and find an expansive range of foundation shades from brands that are truly making an effort to be more inclusive by appealing to all skin tones.
And while ten or so foundation shades used to be adequate, thankfully, 30 or more is the new norm.
Read on to learn about our favourite brands that offer the best foundation shade ranges.
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There was once a time when your local drugstore was the place to stock up on your beauty and skin care needs, but in recent years, women and men have been flocking to department and even online for their essentials. However, drugstores have really been stepping it up and now you can find an impressive assortment of new and affordable beauty products in countless shades, styles, and formulas. And really, what could be better than picking up all your household essentials and the latest lipstick without having to go to a crowded mall?!
Since most drugstores don’t offer testers, we’ve done the dirty work for you and rounded up 8 new products that are worth checking out ASAP!
NYX Can’t Stop Won’t Stop Full Coverage Matte Foundation 24/Hours, $18
Instagram/@nyxcosmetics_canada
If flawless skin and all-day coverage are what you’re after, look no further than this flattering foundation by NYX Cosmetics. It comes in 45 shades, glides on smooth and delivers matte coverage that stays put for up to 24 hours. Seriously, we put it to the test and wore it from work to a mid-day workout and then to post-work cocktails, and it stayed put through it all.
Covergirl Exhibitionist Cream Lipstick, $10
Instagram/@geniabeme
What we love about this Covergirl lipstick is not only is it infused with shea butter for a lasting and smooth application, but it comes in three different finishes for every mood: metallic, demi-matte, and cream. But more importantly, it comes in 27 rich shades and is such a steal!
Marcelle Flawless Xtreme Last Pressed Powder, $17
Instagram/@natashankpr
This pressed powder with a matte finish will give your skin a smooth texture and last as long as your day. Plus, thanks to the powders mattifying effect, it absorbs excess oil to leave you with a flawless finish that looks natural, not powdery and cakey.
OGX Smoothing + Liquid Pearl Collection, $6-$13
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This collection by OGX will help you attain ultimate #hairgoals thanks to ingredients like nutrient-rich sea kelp that’s blended with luxurious pearl extract. This will give you all the shine and smoothness that your hair needs this summer.
Bioré Blue Agave + Baking Soda Whipped Nourishing Detox Mask, on sale for $7
Instagram/@bioreus
Blue agave isn’t just for tequila anymore. It’s actually known for its conditioning properties that are able to survive in desert conditions and now it’s infused in Biorés latest collection. Bioré’s Blue Agave Detox Mask is great for combination skin because it deep cleans and eliminates impurities, conditions dry spots, and lifts away dirt and oil to purify pores, making it a must-have multi-purpose face mask that you’ll be bragging to your friends about.
wet n wild Color Icon Eyeshadow 10 Pan Palette, $6
Instagram/@wetnwildbeauty
You can unleash your inner makeup artist with this wet n wild palette that features ten stunning shades, giving us major vibes of (much) pricier options. The shadows are insanely pigmented and soft, and both the shimmer and matte finishes glide on and blend beautifully for a flawless sultry or subtle look that lasts all day and night.
e.l.f Cosmetics Illuminating Mist & Set, $6
Instagram/@elfcosmetics
This setting mist from e.l.f. is formulated with aloe, green tea, cucumber, and vitamins A, C, and, E, so you’ll get a much-needed moisture boost and long-lasting makeup. The ultra-fine light-reflecting particles mean you’ll get a little extra glow, too!
L’Oréal Paris Unbelievabrow LongwearWaterproof Brow Gel Brow, $22
Instagram/@aru89
This longwear brow gel by L’Oreal fills and thickens brows that will stay put for up to 48 hours. Available in five colours from light brown to black, this brow gel comes with a dual-end brush, which makes it easy to control when you’re sculpting your dream brows. Plus, it’s waterproof and sweat-resistant so it won’t smudge or transfer.
Featured Image: Instagram/@covergirlph
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If the warmer weather has put you in the mood to get outside and start building new spring and summer wardrobes, you’re in luck! Warehouse season is in full swing, so there are many, many deals to be had across the city.
Take a peek at some of the best warehouse sales happening in Toronto this May.
LHFI Warehouse Liquidation Sale
One thing everyone can love about the beauty industry is its move towards inclusivity and diversity, especially in terms of shade ranges.
While a mere 10 colours or so used to be adequate, 40+ is the new norm.
Ever since Bad Gal RiRi stepped into the market, makeup lovers everywhere have been rejoicing — no more painstakingly mixing shades together again…because who has time for that?
Now, we are truly spoiled as the foundation arms race hits its peak, with some brands unveiling 50+ shades — and in a range of prices to boot.
Take a look at 8 of the best foundation brands with wide shade ranges below and get ready for flawless skin.
Maybelline Fit Me Matte Poreless Foundation, $10.99
Instagram/@maybelline
Maybelline has to be one of the best drugstore brands out there, not only creating holy grail products, but also wide shade ranges. The Fit Me foundation has a total of 40 shades and will cost you less than 20 bucks, proof that you can find the perfect shade, even on a budget.
Morphe Fluidity Full Coverage Foundation, $24
Instagram/@Morphe
Morphe gets major brownie points for its balance of selection, quality, and affordability — plus the brand just opened two Canadian brick-and-mortar stores: one in Mississauga and another in Edmonton! Its recently released 60-shade foundation range sits at a reasonable price point of $24 and features six different shade levels, each with 12 different hues to match your cool, warm, neutral, or olive complexion.
Fenty Beauty Pro Filt’r Soft Matte Longwear Foundation, $42
Instagram/@fentybeauty
No listicle featuring inclusive beauty brands is complete without the OG, Fenty Beauty. Rihanna and her magnificent 40-shade foundation line forced beauty brands to start thinking outside of the 10-shade box. The Pro Filt’r foundation will always be known as the game changer, not to mention, it actually works to provide flawless coverage, too.
Make Up Forever Ultra HD Invisible Cover Foundation, $52
Instagram/@makeupforeverofficial
Makeup Up Forever’s Ultra HD Foundation might be pricey, but it’s one of the most popular foundations at Sephora, with 4,600+ five-star ratings and a boasted about natural finish. Clocking in at 40 different shades, it is definitely worth it if you’re in the mood to splurge.
Estée Lauder Double Wear Stay in Place Foundation, $50
Instagram/@esteelauder
Estée Lauder is one of the older players in the game, so it’s refreshing to see the brand keeping up with the times. For the Double Wear Foundation they did not 40, but 56 beautiful shades for every skin colour out there. This is a great full coverage foundation for those with combination or oily skin, and it’s also an Allure Best of Beauty award winner.
CoverGirl Trublend Matte Made Foundation, $11.94
Instagram/@covergirljamaica
CoverGirl is another affordable drugstore brand that has upped its game by adding a 40-shade foundation range. Sticking true to its brand DNA, historically, CoverGirl’s campaigns feature women of all complexions — CoverGirl was also one of the first makeup brands to feature a male spokesperson. While prices between retailers may vary, the Trublend Matte Made foundation can be found on Amazon for just $11.94.
Cover FX Power Play Foundation, $52
Instagram/@coverfx
While the Power Play Foundation by Cover FX is in no way cheap, the luxury product has a dedicated fan base and claims to be good for almost all types of skin (combination, normal, oily). The 40 wide shade range is meant to be good for shine control and is a lightweight alternative to some of the heavier, full coverage foundations out there.
MAC Studio Fix Fluid SPF Foundation, $35
Instagram/@maccosmetics
While MAC might not be the OG in shade ranges, the brand is still a boss, being a favourite amongst makeup artists for many years. Most recently, MAC became available at Sephora (yay!) and extended its shade range to feature 60 different varieties. If you’re looking for professional quality, the Studio Fix Foundation has great value.
Featured image: Estée Lauder
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Black Friday is just around the corner! Nowadays, most retailers have week-long sales, but if you’re looking for the best of the best deals, there’s not beating a good ol’ warehouse sale.
Get your holiday shopping done early, or spoil yourself silly at one of these events. With discounts like these, we guarantee you won’t get buyer’s remorse.
Rieker Warehouse Sale (Now – November 24)
Footwear is affordable at this warehouse sale. Rieker and Remonte are offering amazing deals on shoes, with up to 70% off styles in Concord, Ontario. Everything must go, and the final day of the sale is November 24. Get full details about the sale by visiting ShoestringShopping.com.
William Ashley Warehouse Sale (Now – December 2)
If you’ve never been to a William Ashley warehouse sale, you’re definitely missing out! The iconic homewares store is offering deals on kitchenware, barware, holiday decor, corporate gifts, and so much more for up to 90% off. It’s the perfect place to pick up gifts for your family and friends, or just give your home that extra oomph it’s been missing. The sale runs now until December 2, and deals run daily! You can get full details by visiting the event page.
Samko & Miko Toy Warehouse Sale (November 22-25)
If there are any kiddos in your fam, you’re going to want to drop by this warehouse sale for some holiday gifts! For one weekend only, Samko & Miko will be offering over 100 markdowns for shoppers. Find discounts on toys, colouring books, highchairs, books, and more. There are two locations in the GTA to shop, and shoppers can also find deals online. Get full details about the sale on ShoestringShopping.com.
Freeman Warehouse Tuxedo Sale (Now – December 2)
Classic tuxedos never go out of style, and you’re probably going to need one at some point in your life. With that being said, they’re usually pretty costly. Luckily, Freeman is hosting a warehouse tuxedo sale from now until December 2, and all tuxedos and formal suits are on sale for just $99. That’s a price that just can’t be beat! Be sure to shop this North York tuxedo sale before all of the good stuff gets swooped up!
Camilla House Ltd Massive Warehouse Sale (Now – December 6)
Skip the middleman and save some extra cash by going direct to the importer and manufacturer for your home furnishings! The Camilla House Ltd Warehouse Sale has over 40,000 square feet full of lighting, mirrors, home decor, garden furniture, and more, and everything is up to 90% off retail prices. Not a bad deal, if I do say so myself! Visit them in Mississauga.
Lisa’s Cosmetics Warehouse Sale (Now – December 9)
Marcelle, Annabelle, Revlon, and Elizabeth Arden are just a few of the brands you’ll find at the Lisa’s Cosmetics warehouse sale! Located in Markham, you’ll find up to 80% off on beauty, skincare, handbags, sunglasses, and more. The sale runs from now until December 9, and you can get full details by visiting the event page.
Wildly Delicious 17th Annual Warehouse Sale (Now – December 21)
I’m getting hungry just thinking about this sale! Hosted by Wildly Delicious, shoppers can save up to 80% off on cookware, serveware, delicious dips, sauces, and more until December 21. Trust us when we say their offerings are perfect for that host or hostess gift you’re probably going to need this year. Plus, if you bring in our flyer, you’ll get a free gift with purchase!
CoverGirl Warehouse Sale (Now – November 28)
Calling all beauty gurus! The OG cosmetics brand CoverGirl is hosting a warehouse sale, and if you’re into all things makeup and fragrance, then you’ve gotta check it out. Fill up your makeup bag, or if you’re extra nice, pick up some holiday gifts for family and friends. Regardless, rest easy knowing that you’re saving an extra 15% off already low prices with StyleDemocracy’s exclusive coupon.
Make sure to visit out Events section to stay up-to-date with the best sales happening in Toronto!
Featured Image: Instagram/@covergirljamaica
Wouldn’t it be great if you could spend a little less time in front of the mirror getting ready in the morning, clear some space on your bathroom counter and maybe even save some money along the way? Say hello to multitasking beauty products.
When have you actually had the luxury of being able to do just one thing at a time? Probably not that often. We’re a generation of multitaskers; we watch Netflix while we cook dinner, we answer emails while brushing our teeth, we call our mothers while commuting home from work – we do it all simultaneously. And our beauty routine should be no exception.
From lipstick that doubles as blush to moisturizer that becomes primer, multitasking beauty products are perfect for those always on the go. Consider these products your secret allies, ready to save the day. Here are 8 of the best multitasking beauty products that are sure to save you time.
Benefit’s Benetint
Benefit’s Benetint is a go-to among makeup experts and beauty lovers alike. It’s a kiss-proof and smudge-proof sheer tint that gives you a perfectly flushed look. It’s rose-tint provides lips and cheeks with an innocent yet provocative glow that will keep everyone guessing.
NARS The Multiple
Arguably NARS’ most iconic invention, The Multiple is its cream-to-powder multipurpose stick for eyes, cheeks, lips and body. You can literally do a full face of makeup with just this stick. It’s quick and easy to apply with its creamy texture and sheer colour to create fresh, glowy effects anywhere and everywhere.
Elizabeth Arden Eight Hour Cream Skin Protectant
Created back in 1930 by Elizabeth Arden herself, this award-winning cream does more than just hydrate skin. It can soothe sunburns, rehydrate chapped lips, heal rough elbows and calluses, keep eyebrows in place, make your eyelids shiny and even maintain the health of your cuticles. There are so many different ways to use this classic cream.
Pantene Flexible Hold Hairspray
Hairspray is a lifesaver, but not just when it comes to the matters of your hair. No eyebrow gel? Spray on a toothbrush and tame away. Fashion emergency? Spray it on the ends of a run in your tights to stop it from spreading. Static cling? Spritz on areas of your skirt or dress that are bunching. Using a flexible hold hairspray option ensures little residue and no crunchy aftermath.
Maybelline Master Contour V-Shape Duo Stick
Contouring has never been so quick and simple. Maybelline’s Master Contour V-Shape Duo Stick creates the illusion of shape and highlight in just two easy steps. Apply and blend the dark shade along the jawline and the hallows of your cheeks for structure then use the light shade to enhance the high points of your face.
Shiseido Translucent Loose Powder
Loose, colourless powder can be used for much more than blotting shine. First off, it’s like the Magic Eraser of makeup, toning down bronzer, blush or even eyeshadow if you’ve applied too much. It can also help to blur the edges of a smokey eye, matte your lipstick, can thicken lashes between coats and even be substituted for dry shampoo in a pinch.
CoverGirl LiquilineBlast Eyeliner Pencil
If you’ve only been using your eyebrow pencil for your brows, you’ve been underestimating its power. With a creamier eyebrow pencil, lining your lashes is just the start. Scribble it all over your lids for a cream eyeshadow effect or you can blend it along your cheekbones for a little bit of contour. Eyes, brows and contour all in one.
MAC Mineralize Skinfinish
MAC’s Mineralize Skinfinish is a luxurious pressed powder with multi-mineral complex that adds highlights to literally anywhere you want. This velvety soft powder has a radiant finish and comes in six glowy shades. You can use it as a highlighter on your face or body, on your cheeks as a soft-focus blush or blend eyeshadow looks.
Did we miss any great multitasking beauty products? Let us know in the comments!
Featured image: Instagram/ @sephora
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