I can still remember the first time I went to the drugstore to buy a foundation. As I was about to enter high school I had zero ideas of what I was supposed to be looking for, but after spending the entire summer flipping through Cosmo and seeing tons of glossy Covergirl and Maybelline ads for foundation, I knew I wanted to give the bottle of liquid goodness a try. I can recall how overwhelmed I felt walking down the beauty aisle and seeing that while there were plenty of brands to choose from, the selection of shades were dismal. To my surprise, some brands only carried ten shades at the most.
As someone with an olive complexion, it was easier to find a shade that worked for me, but that wasn’t the case for so many others. Thankfully things have improved in the beauty industry and progress has been made when it comes to inclusivity and diversity.
Today, you can walk down any beauty aisle and find an expansive range of foundation shades from brands that are truly making an effort to be more inclusive by appealing to all skin tones.
And while ten or so foundation shades used to be adequate, thankfully, 30 or more is the new norm.
Read on to learn about our favourite brands that offer the best foundation shade ranges.
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