15 Of The Best Serums To Add To Your Beauty Routine At Every Price Point

Instagram/@theoceanminded via @timelesshaskin

When it comes to skincare, it seems like there’s always a new trend to check out.

From “it” ingredients to new devices and tools, taking care of your skin can certainly get more complicated than it needs to be. But one beauty mandate that all beauty editors can agree on is adding a serum to your daily skincare routine.

Paired with your favourite moisturizer, a serum can help tackle fine lines, complexion problems, and dehydration — it’s all about finding the perfect serum for you. We’ve reached deep into our beauty bags and scanned the depths of beauty forums to help you on your mission, no matter what your price point might be.

Take a peek at some of the best serums to add to your skincare routine now.

The Ordinary Hyluronic Acid 2% + b5


For those looking for a serum that will keep your skin feeling hydrating without draining your wallet, The Ordinary’s Hylaronic Acid 2% + b5 is the serum for you. This serum is nice and thick, making it the perfect addition to your nighttime routine. Let your skin soak it all up while you sleep. Pair it with your favourite moisturizer for the best results.

Where to shop: Deciem, $6.80

La Roche-Posay Effaclar Pore-Refining Anti-Aging Face Serum

Shoppers Drug Mart

The La Roche-Posay serum improves imperfections and signs of aging. Tighten your skin and pores for a beautiful complexion. It’s also paraben and fragrance free which is definitely a plus.

Where to shop: Shoppers Drug Mart, $42.00

The Ordinary Niacinamide 10% + Zinc 10%

This awesome bottle is sure to reduce any blemishes by decreasing sebum activity. It’s vegan, cruelty-free, and formulated without alcohol, silicone, nuts, gluten, and fragrance.

Where to shop: Sephora, $5.90

Timeless 20% Vitamin C + Vitamin E + Ferulic Acid Serum


Ranked amongst Amazon’s best beauty sellers is the 20% Vitamin C + Vitamin E + Ferulic Acid Serum by Timeless. Reviewers say that it greatly improves the texture of your skin and helps with reducing the appearance of acne scars and age spots. Not to mention, it’s a great alternative to more expensive serums, with some users saying that it’s a great alternative to the Skinceuticals Vitamin C + Ferulic Acid Serum.

Where to shop: Amazon, $29.95

Saje Rejuvenating Elixir


The rejuvenating serum is perfect if you want to add some extra nourishment into your skincare routine. Replenish your face with moisture using this product, your skin will thank you.

Where to shop: Saje, $28.00

OZNaturals Anti-Aging Hyaluronic Acid Serum


Another one of Amazon’s best selling beauty products is the OzNaturals Anti-Aging Hylauronic Acid Serum. With over 100 5 star reviews, this serum will make your skin softer and smoother in just a few months. Some reviewers even noticed that it helped fade hyper-pigmentation scars and diminish fine lines. If you’re new to the serum game, this is a great one to kick your journey off with.

Where to shop: Amazon, $24.02

Vivier Radiance Serum 

Looking for a serum to make your skin glow? Here it is. Formulated with vitamin C, arbutin, and resorcinol, this will improve your skin tone and also help to combat signs of aging. It’s ideal for all skin types, so be sure to try it out.

Where to shop: Beauty Sense, $121.55

La Roche-Posay Pure Vitamin C10 Serum


Known for combatting uneven skin tone, softening scars, fine lines, rough texture, and general dullness, it’s no surprise that vitamin C is one of the most sought after ingredients on the market right now. La Roche-Posay’s formula combines pure vitamin C with exfoliating salicylic acid, thermal spring water, and soothing neurosensine, which works on even the most sensitive skin.

Where to shop: La Roche-Posay, $59

Consonant Skincare HydrExtreme


Another splurge-worthy serum to have on your radar is HydrExtreme by Consonant Skincare. With only two main ingredients — Cassia Angustifolia Seed Extract and Vegetable Glycerine — this cult-favourite promises hydrated, smoother, and youthful skin. As the grand prize winner of the Canadian Beauty Innovation Awards, this formula also help to sooth conditions like eczema and dermatitis.

Where to shop: Consonant Skin, $72-499

Olay Tone Perfecting Serum With Vitamin B3 + Vitamin C

Loaded with vitamin B3 and C, you most definitely will improve any uneven skin tone or a dull complexion. Get ready for the most beautiful and refreshed skin of your life.

Where to shop: Shoppers Drug Mart, $43.99

Estée Lauder Advanced Night Repair


One long-time favourite in the skincare community is the Estée Lauder Advanced Night Repair. With over 2500 five star reviews, beauty lovers of all ages turn to this formula for brighter, fresher skin, and to reduce the look of fine lines. While it might be on the pricier end of the spectrum, it’s worth it. One reviewer even said, “I’ve tried to save a few bucks and go with other nighttime serums from various companies — none of them compare.”

Where to shop: Sephora, $128

Lancôme Advanced Genifique Sensitive Serum 


Struggle with sensitive skin? This serum is formulated just for you. Fight the appearance of fine lines, wrinkles, and dull skin. Boosted with Vitamin E and Ferulic Acid, this magic in a bottle will sooth any skin sensitivities you may have.

Where to shop: Lancôme, $99.00

Sisley Hydra-Global Serum Anti-Aging Hydration Booster


For those looking to splurge, Sisley’s Hydra-Global Serum is a go-to for all skin types. With a clean scent and smooth, not sticky application, the serum boosts the skin’s natural hydration by supporting the increase of water reserves with Blue Agave, Carob seeds, and Japanese Cedar; promoting water circulation with Wild Pansy; and retaining water with Iris and Edelweiss. Add this to your beauty routine for radiant, plumper, softer skin.

Where to shop: Sisley Paris, $340

Instagram/@theoceanminded via @timelesshaskin

Lise Watier Sublimessence Nuit Regenerating Serum

Hudson’s Bay

This regenerating, anti-aging, and nourishing serum contains 2x the concentration of Labrador tea, which is a strong antioxidant, and 60% of active ingredients. It’s a lovely blend of natural plant and flower extracts leaves the skin glowing.

Where to shop: Hudson’s Bay, $94.00

SkinCeuticals C E Ferulic

Containing L-ascorbic acid, alpha tocopherol, and ferulic acid, this SkinCeuticals serum will protect your skin against environmental pollutants, UVA/UVB, and infrared radiation. It’s also paraben free, so you can feel good about what you’re putting on your face.

Where to shop: SkinCeuticals, $185.00

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