In honor of the U.S. Open Championship, our friends at Oakley have put together a really slick campaign highlighting the tournament and featuring the one and only Bubba Watson. The spot dives into Watson’s unique personality, showing how he lives his obsession on and off the course.

The latest release from Oakley, premiering during the week of the 2017 U.S. Open Championship, highlights Watson’s unique personality, showing how he lives his obsession on and off the course.  Developed to reflect Watson’s approach to the game of golf, the campaign showcases how the golfer keeps his creativity fresh all which can be seen through the digital experience which can be found here

The One Obsession #CantStop campaign embraces athletes, professional or amateur, that approach sport as an obsession to wear proudly, 24/7. Bubba Watson is the latest in a line of world class talent to show their obsession, following Julian Wilson, Pro-Surfer; Mark Cavendish, Pro-Cyclist; Valentino Rossi, MotoGP Legend; Maverick Viñales, MotoGP Rookie; and Chas Christiansen, Urban Cyclist.

Although Adidas has been straight killing it in the footwear department, with a 20% growth in Q1 2017 – Adidas is moving strong.  Even though the brand in its entirety has been experiencing significant growth, Adidas-owned golf brands just haven’t been making the cut.

According to Hypebeast, TaylorMade , Adams Golf and Ashworth have just been sold to a New York City-based private equity firm for $425 million USD.

TaylorMade has been in the news lately as the brand has just signed Rory McIlroy, the world’s no’ 2 best golfer to a $100 Million contract.  With this in mind, the sale of TaylorMade is an interesting move as Adidas tries to streamline their product offering.

Image sourece: Instagram @amateurgolfchallenge