Although Adidas has been straight killing it in the footwear department, with a 20% growth in Q1 2017 – Adidas is moving strong. Even though the brand in its entirety has been experiencing significant growth, Adidas-owned golf brands just haven’t been making the cut.
According to Hypebeast, TaylorMade , Adams Golf and Ashworth have just been sold to a New York City-based private equity firm for $425 million USD.
TaylorMade has been in the news lately as the brand has just signed Rory McIlroy, the world’s no’ 2 best golfer to a $100 Million contract. With this in mind, the sale of TaylorMade is an interesting move as Adidas tries to streamline their product offering.
Image sourece: Instagram @amateurgolfchallenge