With so many stores and businesses closing what seems like everyday, when new ones open their doors it feels like something to celebrate. That’s exactly why we’re thrilled to celebrate the opening of we are we are — Queen West’s newest hidden gem of a hair studio. Owned by David Nadicci who is a L’Oreal Professional Portfolio Artist and Teacher, this hair haven needs to be on your radar.
The studio (which feels more like a cool and cozy loft) consists of five accomplished hair pros who all complement each other. The team’s talents range from cuts and colours, to colour correction, bridal, and even blonding.
We had a chance to catch up with David to not only find out more about we are we are, but to get the scoop on how he got to where he is today.
What was your first job? How did it lead you to where you are today?
Before I got into hair styling, I had a series of contract jobs…anything from bricklaying to landscaping to renovations, I’ve done a lot of that work. Although very different from what I do now, my jobs have always been physical labour and I’ve always worked with my hands. I don’t know what it’s like to be in an office environment, that was never my path. I like to do, make, create.
What made you want to become a hairstylist?
What drew me to hairstyling was the creative and social aspect – two things I’m passionate about. I liked that there was an opportunity to carve out an independent path and I really like the energy in making people feel good about themselves. I get a burst of positivity from my clients and that’s exciting to me.
Congrats on opening we are we are! What’s the process been like opening up your own place?
Thank you! Overall the process has been really good. It was exciting to create a space the way I wanted and build a collective of amazing stylists to join me on this adventure. After looking at 30 places, I lucked out with this spot. It’s in such a great location, steps from Trinity Bellwoods Park and it just felt right. I did the renovations myself along with my Dad. It was easier putting in 12-15 hour days because I was creating something of my own. I liked having the freedom to design it the way I wanted.
Who or what do you look to for inspiration?
Currently I’m gravitating towards the sleek allure of the 60s and 70s – from music to art to hair and decor, I love that whole feel and vibe. When it comes to celebrity stylists, I’m inspired by Guido Palau, he pushes the boundaries of hair and what’s typically thought of as beauty. His work is really different than what you see everyday. I’m also inspired by Chris Aappleton. He does all the big celebrities hair like J-Lo, the Kardashians, everyone. His work is flawless.
What’s your advice to someone looking to get into the industry/open up their own salon?
Start by researching the hair school you want to go to. If you’re already in hair school and ready to look for a job, I recommend checking out salons to figure out which ones align with your style. Instagram is a good place to start. A trick in the industry is to book a haircut with the owner of the salon and then you’ll get one hour with them to observe, ask questions, build a relationship. Tell them you want to learn and be persistent, within reason.
If you’re considering opening your own salon, figure out if you want to open a traditional vs. non-traditional salon. In a traditional setting, you’re the salon owner, you’d have a receptionist taking care of bookings and typically there is salon hierarchy. What I’m doing is the non-traditional model. We are a collective of hair artists, running our own businesses from the same space and there’s no hierarchy. We’re responsible for our own bookings so this model works well for stylists who have a big clientele list. It’s more hustle this way, but more freedom.
What’s a hair trend you wish would go away?
A men’s pompadour cut is a beautiful haircut when executed properly, but it’s gone from a classic gentleman’s haircut into a not so great version. Good examples of the pompadour are John Travolta in Greece, Bruno Mars and even Alicia Keys had it at one point. The way it’s changed, at least what I see in Toronto, is flowy on the top (good) but too shaved down on the sides.
When it comes to women’s style, I prefer a looser curl – more of a bend instead of tight, perfect curls.
What makes we are we are stand out from other hair salons?
We are an unconventional hair studio. We are a collective work space. My focus is to build a thriving collective for hair artists to work independently, managing their own time and schedules, but at the same time, giving them a space to work collaboratively. Both of these aspects are very important to me, and we have the right mix of people to achieve this. We all have unique strengths that complement each other and our studio is unlike what’s out there. It feels like a cozy apartment or a clubhouse. I’m happy with the vibe we create every day.
What’s a surprising fact about yourself?
Most people know me with long hair and a beard, but for years I had a shaved head.
What’s one of your favourite looks to create?
This time of year women are asking for fringes and bangs and I’m really into that. I also love creating lived in colour for my clients. My thing is enhancing the natural – building on a person’s natural beauty.
Ultimately, I get to know my clients, their lifestyle, how much time they spend on their hair, how much time they want to spend on their hair and I go from there. I want it to work for them.
Who are some of your role models/mentors?
Brennen Demelo, Justin Rousseau and Matthew Collins all played important roles in my life and helped me get to where I am today. Brennen gave me my first start as a hairstylist and he opened my eyes to a whole other side of the industry with editorial and commercial.
Justin is an artist in every sense of the word. He paints, sculps, designs, and he approaches the art of hair like no one else. Working with him for years gave me a different perspective and he would challenge me to create different looks for people. He’s very in tune with fashion and art, and he has a way of translating that into hair.
Matthew Collins is one of my best friends. He is a force in the industry and he has a willingness to never give up. He keeps moving forward and he’s crazy talented. I’ve never seen anyone work so efficiently and consistently.
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When it comes to women in business, Trang Trinh is a prime example of someone who’s holding her own. A graduate of Richard Ivey School of Business and mentor for young women through Girls E-Mentorship and her own not-for-profit organization Shaping Her Esteem (SHE), Trinh is an inspiration not only for women, but all entrepreneurs.
Her career began in finance strategy and business operations at Loblaw Companies and Joe Fresh, before she moved into mergers and acquisitions at Deloitte. While leading the cannabis sector, her fascination with the industry grew, leading her to start her own company, TREC Brands.
Aligned with her own values, TREC Brands is a premium cannabis brand house that runs on trust, respect, equality, and compassion. It’s made up of two brands: WINK, a luxury brand that offers pre-rolled sativa-dominant strains, and Blissed, a female-focused brand that creates cannabis oil for women.
We had the opportunity to talk to Trinh about her company, conscious cannabis, and her advice for those looking to get into the industry. Take a peek below.
What were you doing before you started TREC Brands, and how did it lead you to where you are now?
Before starting TREC Brands, I spent 4.5 years at Deloitte in M&A consulting covering the following sectors: retail, life sciences, and cannabis. One of my cannabis projects took me down to Jamaica where I helped a client stand up a vertically integrated cannabis business – this included everything from grow operations all the way through to consumer experience in the retail store. I learned so much working on this project, it showed me how great the opportunity is in the cannabis industry and that there was opportunity to be different and add value.
Deloitte provided me with all the tools to do what I do today – I bring with me to the TREC business structure organized processes and cannabis industry experience and relationships.
Cannabis is a fairly new industry. What do you think the biggest obstacle you faced when starting TREC Brands?
I see obstacles as opportunities. The industry lacked structure and processes – this was an opportunity for me to leverage and implement methodologies I learned from my time at Deloitte leading the cannabis sector to help professionalize this this nascent industry. Consumers have not developed brand affinity yet. This is an opportunity for our two brands — Blissed, a female-friendly cannabis brand creating cannabis oil products, and WINK, a cannabis brand designed to complement the nightlife or social experience with pre-rolled sativa-dominant strains — to build solid foundations because cannabis will eventually become commoditized, and in that situation, brands will prevail.
What’s been the most exciting part of the journey?
There’s been so many already… Building an all-star team from the ground up, the ability to shape the industry the way we want to – at TREC Brands, that means ensuring we take care of our people and planet by giving back, and the opportunity to pave the way for women in cannabis and in business!
Tell us a little about the dinner parties you host.
Those that know me know that I love to cook and host dinner parties. I try to do them every couple of months to bring all our friends together. Lately, I have been getting more creative and infusing some recipes with our Blissed cannabis oils. It makes for a fun-filled night with lots of laughs and giggles and little to no hangover the next day! My go-to dish is tuna tartar – a definite crowd pleaser 😉
What is “conscious cannabis”?
TREC is actually an acronym for Trust, Respect, Equality and Compassion: the values that are at the core of all our business decisions. From day one we knew with TREC we didn’t want to be just another cannabis company. To be around for the long haul we want to make sure that with everything we do we are making an impact in the communities we operate in and our planet while sourcing the most premium product for our consumers. So, we built this organization in the only way we felt was right and pledged to donate 10% of our profits back to the communities we operate in.
What advice would you give to someone who’s looking to get into cannabis industry?
Take this rare opportunity to learn a new industry where regulations are being written as we speak and also encourage and help others around you. The industry will thrive when we all contribute positively.
To keep up with Trang Trinh and TREC Brands, follow @winkcannabis, @be.blissed, and @trecbrands on Instagram. Or visit them online at www.winkcannabis.com, www.beblissed.com, and www.trecbrands.com.
When it comes to the food scene in Toronto, there’s one public relations company that always has their finger on the pulse.
BPR Inc. (formerly Butter Public Relations Inc.) has worked with some of the biggest restaurants, celebrities, and brands in the industry. From The Cheesecake Factory Canada and Lagostina to Jackson Family Wines and Eataly, BPR is the company working behind the scenes to ensure each client gets the exposure they deserve.
Leading BPR Inc. is Founder and Principal Shawn Rusich. A Windsor, Ontario native, Rusich attended College LaSalle in Montreal for fashion design and briefly attended McGill before landing a full-time marketing position with an international fashion brand.
His passion for marketing led him to Paris, France, where he worked in marketing and sales at Chloé. But with a drive start something on his own, Rusich moved to Toronto to build his own empire and BPR Inc. was born.
We had the opportunity to talk to Shawn Rusich about working with Martha Stewart and his advice to those looking to get into the industry. Take a peek below!
What was your first job and how did it help you grow into the person you are now?
My very first job was at a mini-golf course. After working there for a few weeks, I left to work at McDonald’s. I think everyone should work in the fast food industry for a period of time; it really helped me understand organization, process and procedure.
What does an average day look like for you?
My days are consistently inconsistent. If I’m in the office, I’m typically working on all of the things that make a company operate. I run payroll, deal with taxes, vendor invoices, accounting, etc. On the flip side, I also work on the creative side collaborating with the team on product send-outs, events, ideation, strategic planning, and new business.
You’ve had the opportunity to work with a lot of great brands. What’s your advice to someone looking to attract the same caliber of clients?
I’ve been fortunate enough to curate a list of incredible clients, but that wasn’t always the case. I think what’s most important is choosing to work with brands that you’re passionate about, because you’ll do better work if you really believe in the client. It may not always be a possibility depending on the growth of the company, but it certainly is the ideal.
What’s the best advice that you’ve ever received?
Put 100% into everything, given the time you have to do it.
What has been the most memorable moment of your career?
There have been many incredible milestones since BPR Inc. was founded! Working with Martha Stewart to promote her 80th cookbook was huge, and landing our most recent client Eataly, was a real “OMG!” moment. It was exciting because it’s a brand that myself and the team have admired for years. I’m really looking forward to working with them to introduce Canadians to this unique concept.
What are some exciting things we can expect from BPR Inc.?
We’re always evolving and growing. We have new clients, international in addition to Canadian, who are doing incredible things! We strive to outdo ourselves with every event, product launch, and program we put together. Our team continues to grow, adding the best talent out there. From account management, creative, event planners and operations, we’re excited to be taking the next step.
To keep up with Shawn Rusich and BPR Inc., follow them on Instagram, Twitter, and Facebook.
I climbed the escalator in the Saks’s Fifth Avenue to the 3rd Floor, where I was told my interview with Roopal Patel would be. For those not in the know, Patel is currently the fashion director at Saks Fifth Avenue and oversees menswear, womenwear, accessories, jewelry, and beauty. She is kind of a bad-ass in the fashion world, but also just a bad-ass woman in general.
As I wandered my way into the Designers section, in my stained dress from lunch, I thought to myself: “Am I going to make a fool of myself?” The short answer was, no. As I was ushered into the room, and sat face to face with Patel (who wore a Bottega Veneta camel suit with Cult Gaia heels, for those wondering), she was everything we don’t expect from our fashion icons: calm, cool, collected, and so incredibly chill. I told her there were some prepared questions, but really I just wanted to chat with her and how did she feel about that. She nodded at me approvingly, “I actually prefer that — it’s more natural.”
In the brief 15-minutes I spent with Patel, I learned so much and honestly, we could have chatted for hours. Here we talk about following your dreams, trendsetting and what to look out for during TIFF 2019.
From left to right: Bernadette Morra, Roopal Patel, and Amy Patel
StyleDemocracy: So, how did your love for fashion start? Where did that spark lead you to where you are today?
Roopal Patel: It really started when I was little, like eight or nine. CNN had Style with Elsa Klensch, and I use to watch that one show with Jeanne Beker…
StyleDemocracy: Oh, Fashion Television!
Roopal Patel: Yeah, Fashion Television, it started there. That’s honestly where I got to see my first Gianni Versace and Calvin Klein show. That is sort of where I started learning about fashion, but I didn’t know that at the time there was an industry, a world, if you weren’t a designer that would allow you to have a career in fashion.
StyleDemocracy: I think that totally makes sense, so what did you do?
Roopal Patel: I actually went to school to become a lawyer, and then into marketing. When I got into college, that’s when I actually started to really pursue a career in fashion.
StyleDemocracy: A career as a lawyer and working in fashion seem on the totally opposite ends of the spectrum…
Roopal Patel: They’re night and day. I knew that, and I think that’s why I made that switch immediately. But really, I didn’t know what a fashion director was until maybe three, or maybe four years later.
StyleDemocracy: You’re not the first person I’ve met in the fashion industry who originally went to school to be a lawyer.
Roopal Patel: For me, growing up, my dad was a doctor. So you just know from a young age, you have to pick a career. As a lawyer, you have to be very outspoken. You have to say your mind. But growing up, I always had this very creative aesthetic side of me that loved fashion, music, and dance. The minute I realized I could pursue it as a career, I did. I registered at New York University (NYU). But it wasn’t like what it is today. Back then, you sort of found your way. It meant you created your way.
StyleDemocracy: You mentioned television, but there must have been something else that ignited that passion.
Roopal Patel: Oh, a hundred percent. It was also retail, I’ve liked retail ever since I was a kid. My parents used to take us shopping, and it was the best time. Like, you know, we’d all go to the mall on a Thursday night. I remember studying the mannequins and looking at their clothes and touching the clothes and being very taken by everything. I always grew up with this idea, so as I grew older and learned more, I figured I can do it — let’s try it.
StyleDemocracy: When you mentioned you were changing your career path from lawyer to fashion to your parents, did they ever check in and ask, “Wait, what are you doing?”
Roopal Patel: You know, it’s funny, I think because, in those days, no one was doing it. No one was like, “Hey, mom and dad, I am not going to be a lawyer anymore.” I remember when I used to work for style.com and how huge it was, but how do you explain that to them? You just can’t do it. And I think that’s part of it for me, being in touch with who I am and always listening to my gut instinct.
StyleDemocracy: Have there ever been difficult moments?
Roopal Patel: Of course, but there is always something that tells me to keep going, keep finding your way in this. And there, there have been difficult moments and there have been times that I was like, why? Like, what am I doing here? But I feel incredibly blessed and incredibly gifted to grab every grateful moment. I should say, I do love every single day and love every moment.
StyleDemocracy: I know you’ve been with Saks for four years now, is every day the same?
Roopal Patel: Well, our home base is downtown and our corporate office is in New York. But I am in the fashion office overseeing men and women’s clothes, jewelry, shoes, and handbags. Four months of the year, my team and I spend traveling, whether it’s for women or men’s collections. Every day it’s a different experience! It can be started with a meeting downtown to go over our upcoming book and then meeting with a designer or you know, in the offices to review the direction they’re going in, jumping into a car or a taxi to go with sort of designer showroom. Once we’re back in the office, we might have a meeting to discuss our upcoming windows and our Fifth Avenue location. I never have a day that isn’t filled with so much imagery, beauty, and creativity. Every day is filled with fashion, which is kind of awesome.
Guests listen to Roopal Patel and panelists Bernadette Morra and Amy Patel talk about luxury fashion and TIFF
StyleDemocracy: So right now it’s summer 2019, but what seasons are you currently working on?
Roopal Patel: It’s a split! Spring 2020 is going to be dropping in November. We just finished laying out our men’s spring 2020 book. There’s an overlap, for sure. We have fall, which is what we’re talking about today, in summer. I always feel like I’m living in all four seasons, and you know, it’s about finding that balance of the seasons. I have recently noticed a synergy these days between men and womenswear designers, with lots of gender-bending rules. I think there’s also a lot more crazier directors who were designing both.
StyleDemocracy: Do you think we’ll see anything like that during TIFF? What are some of the trends to watch out for?
Roopal Patel: I think and hope there’s going to be a lot of gold and metallic. We saw so much gold this season.
StyleDemocracy: Like a Grecian kind of feel?
Roopal Patel: Not Grecian, but crinkled, one-shoulder dress or a beautiful Princess Cinderella gown from Oscar de la Renta that sparkles and shines. I think there were a lot of different elements of gold that walked the runway this season, which would be perfect on the TIFF carpet. I hope some of the ladies pick that up. It’s very princess. It’s very glamorous. That’s what fall is about, especially in the evening.
StyleDemocracy: Now let’s say for a person like me who is headed to a TIFF event but working on a budget, what do you suggest?
Roopal Patel: That’s the beauty of gold, there are so many different ways! We think gold and immediately think gold jewelry, but it can be heels, handbags, accessories — the possibilities are endless. I think that that idea of black and gold always goes really well together. It’s a classic.
StyleDemocracy: Any advice you would give to someone looking to get into the fashion industry?
Roopal Patel: Be clear! Be clear in what you want to do in the industry. Be committed to it, be passionate about it, and give it everything you have. I think I find sometimes that people are very unclear and people have this idea of fashion. Everybody wants to be in the business of fashion, but when they start that, they don’t even know exactly what they want to do. I like clothes. I like shopping. Okay. It’s business fashioned as a business, as an industry, what is your role and what is your part of it? How are you going to make your stamp with the fashion industry? That’s what I always ask everyone when they come in for advice. I always say keep clear in what you want to do and how you want to make your mark in this industry.
All images provided by Saks Fifth Avenue.
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For our career series “How I Got My Job,” we’ll be talking to real people, working real jobs across a variety of industries. These people are pushing boundaries and have made their mark. They’ve found success on their own terms, and now we’re extracting their advice on how to carve out your own career path.
As the the president and founder of Toronto-based public relations company Matte PR, Heidi Ruggier has worked with a lot of great clients. From the Toronto Entertainment District to Hillcrest Mall and Malia Indigo, there’s never a dull moment.
But her success doesn’t stop there. She also finds success in mentorship and amplifying the messages of others she believes in, and currently sits as a mentor on the Toronto Fashion Incubator, and the advisory councils for Ryerson’s School of Fashion, Italian Chamber of Commerce of Ontario, and Toronto Entertainment District’s John St. Cultural Corridor.
In her free time (if you can believe she has any!), you can find her at TIFF for a film, meandering around 401 Richmond‘s gallery spaces, or picking up boxing and Tabata classes at BOLO.
We had the opportunity to talk to Heidi Ruggier about how she got her start, her advice to entrepreneurs, and more. Take a peek below.
What was your very first job and how did it help mold you into the person you are today?
First job? I was a soccer referee with Glen Shields Soccer Club. I refereed two nights a week, the kids were under six-years-old. They were like little bees swarming at the ball. So cute! I also played REP soccer for Glen Shields, so soccer culture was really a lifestyle for me back then. I would play and practice three nights a week, referee two and then watch Serie A soccer on TeleLatino with Alf DeBlasis. Obsessed. Our family loved Glen Shields because its jerseys were the same colourways as A.C. Milan, our team. I played defence. Paolo Maldini was my fave player. My Michael Jordan.
Refereeing and playing soccer taught me the importance of integrity, hustle, and consistency. It taught me that courage — and the practice of making the right call even though it might be unpopular — is part of the game.
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My next job was at my neighbourhood’s local grocery spot, Concord Food Centre. The place is still a local destination, known for its amazing deli, bakery fresh fish and meat. I started in the bakery and café, learning how to make a flawless espresso, creamy cappuccino foam and pastries like Zeppole and Rhum Baba. After a couple of years, I started working in the deli too. There, I got to work with and learn about all the different imported cheeses and deli meats from Italy. I tasted Bresaola for the first time and Auricchio provolone. And different varieties of olives, anchovies, and giardiniera. I learned why certain products were considered “real” or “authentic” and how to spot the designations marking them as such.
This has now come full circle, and this passion is playing out in new ways through my work with the Italian Chamber of Commerce of Ontario. In partnership with them, Matte PR helps raise awareness for authentic Italian regional food products. Items with heritage, that are regulated by special consortiums who ensure that each product is being produced in a traditional way. Region by region, we introduce DOC wines and DOP and IGP food products to Canadians. Last year, we featured Val D’Aosta, and this year we’re featuring food products Emiglia Romagna and Calabria.
In September, I’ll be visiting Tuscany to explore the process behind Pecorino Toscano DOP, a regional cheese that has similar qualities to other faves like Parmigiano Reggiano and Grana Padano. Beyond excited! Pecorino Toscano is a hard cheese made of ewe’s milk cheese. It has 2500 years of history behind it and has enjoyed DOP status since 1996. I encourage you all to seek it out and give it a taste. Perfect with honey and fruit, salumi misti, or grated on pasta.
My third job was at Blacks Photography at Promenade. It was the early days of digital, but most people still used film. So, I got to spend my days developing film. I always had a disposable camera on me. It was the best. The team who worked at Blacks was super eclectic and artistic. It was that crew that inspired me to go on and study communications, focussing on film and journalism. Frank, Solomon, Josie, I’ll never forget you.
What does your day-to-day look like?
My day starts with flipping through the major daily newspapers. I’m looking for potential media opportunities for clients, keeping up with news and stories by the journalists we pitch, and any potential new business opportunities.
Then, my day is usually made up of back-to-back meetings with my staff and clients. I work in tandem with them on all execution, acting as a guide and mentor. I feel such pride and joy in watching my team grow as professionals and kill it for our clients. My team is such a source of pride. Watching each of them come in at intern level and mature into productive, creative, and happy professionals is super rewarding. I’m grateful to them every day.
Sometimes my days include coffee or cocktail dates, catching up with friends, colleagues, and journalists working in the industry. These are super important for keeping tabs on what’s happening at ground level.
Wendy So, Heidi Ruggier, Ellyssa Gandhi (Photo by Abigail Lomboy)
You’ve had the privilege to work with a lot of cool brands and companies. What has the proudest moment in your career been so far?
The proudest moment? Being asked to be on Ryerson’s advisory for the School of Fashion is a big one. My parents were so proud.
I am also incredibly proud of our #HillcrestGlowUp campaign, which earned it a Global ICSC Maxi Award in Las Vegas this year. To be awarded alongside campaigns from across the U.S. and Canada was truly humbling. I point to my incredible team who brought that campaign to life.
Generally speaking, I think most PR people will agree that the best feeling in the world is opening the paper and seeing that headline you envisioned with your client. That’s what makes me tick.
If you could go back and give your 18-year-old self advice, what would it be?
Go with it! Your gut, I mean. The biggest piece of advice I would have is to follow the things you’re passionate about, without worrying about career prospects. I never thought of PR as a career option. It was only through listening to my gut and paying attention to the things I care about that I eventually found myself here. As a kid, fashion was the dream, but I put that on the back-burner as I never saw it as a viable option.
Today, I’m working in the industry, but there’s a lot of work to be done. Fashion is art. It’s design. But, unfortunately, it gets written off as frivolity. That couldn’t be further from the truth. Fashion has the power to fundamentally and positively change minds. It’s a conduit for ideas and is a key part of how human beings see themselves and express themselves.
It is also a significant contributor to the Canadian economy. But we need to nurture it. It must be funded and supported alongside other arts and culture verticals. I truly believe Toronto will never actualize as a “global city” until it develops a mature, productive and supported fashion economy. Yes, until it’s seen and respected as a global fashion capital, we’re not a global city. And that will take government intervention, just like the government supports music, film and other arts and culture economies. So, my advice to my 18-year-old self would be not to worry about what will make the most viable career, but to follow my passions and trust that things will work themselves out.
Heidi Ruggier (Photo by Kosta Kolev)
What do you think is the biggest misconception about your job?
That PR is simply about partying and schmoozing. Bleh.
PR is about writing, storytelling, and strategy. It’s about details, a strong eye for sharp visuals and the tech-savvy know-how to create for various platforms. It’s about creating catchy copy and communicating in short staccato sentences that stick.
It’s also about the chase. About finding the right people and places for a story you’re pitching. The most successful PR people truly enjoy the process of pitching and developing relationships with media.
So, if you’re a strong and talented writer, who enjoys reading the news and the process of creating tailored ideas for individual journalists and clients, you’ll love PR. If you’re imagining a Samantha Jones existence made up of drinking cocktails and going to parties all day everyday, you’re off base.
Heidi Ruggier and Tricia McQuilllan, Salon Director at Sassoon Salon (Photo by Abigail Lomboy)
What are three things every entrepreneur should focus on when growing their own business?
- Building the right team. My staff is eclectic, diverse, and each person brings their own perspective. We challenge each other around the creative table, and that makes for excellent strategy development. Diversity is also extremely important, especially since PR is often the last checkpoint before a story or project hits the media. We will ask ourselves, is anything within this campaign problematic? If yes, how and why? This is majorly important, especially in the current environment. Diversity within my team helps to further ensure that things aren’t slipping through the cracks. Each person brings their own lived experience to the table, meaning they may see things that others don’t see. It makes us stronger.
- Choosing which clients you work with. This is paramount to building the kind of business and client roster I want to see. I recently turned down a client opportunity because of outdated policies rooted in patriarchy and sexism. It was a big one, a globally known brand. But, if the brand doesn’t align with my values as a human, then it’s not for me. It’s not for Matte PR.
- Brand and visuals. Often, we see entrepreneurs get their business model, product, location, and other items in check but leave out investing in brand. Big mistake. Big. Design of creative assets, business development tools, decks, and other brand visuals are currency in this hyper-digital world. Good design can’t be underestimated. It’s an asset.
Heidi Ruggier (Photo by Kosta Kolev)
What’s one piece of advice you’d give to someone looking to get into the PR industry?
Go for it! Find a good internship where the company you’re working for is truly teaching you and mentoring you. At Matte PR, we give our interns an intensive experience in a collaborative environment that fosters learning and friendships. Yep, you’ll leave with a new set of homies too. Be prepared to put in the hours and to do whatever it takes to make things happen for your clients. If you’re looking for a 9-5 type thing, this isn’t for you. If you’re looking for glitz and glam, rethink your choice. But, if you’re going into it for the right reasons, PR can be the most fulfilling line of work.
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Ever wonder how to turn your passion into your dream job so that you never had to work a day in your life? We had the opportunity to chat with Brittany Gray, owner of Fancy Face Inc. to learn more about how she grew her makeup empire. From starting solo in Toronto to building a team in both Toronto and Vancouver, Brittany has been able to make a name for herself and even start her own makeup line.
Read on below to find out how Brittany got her start in beauty and how it led to her starting her own business!
Full name: Brittany Alexandra Gray
Job Title: Entrepreneur, Actress & Owner of Fancy Face Inc.
First thing’s first, what was the first job you ever had?
My first real job was performing (singing & dancing) in the Oscar Award winning movie Chicago with Catherine Zeta Jones & Richard Gere at 15 years old. Before that (11-14 years old), I did some modelling in Sears & the Eatons catalogues as well as performed in a theatre show at Canada’s Wonderland, however to me, ‘Chicago’ was my first really professional gig.
What’s a typical day at work for you?
Busy from start to finish. I usually wake up around 5 a.m. as my daughter & son can be early risers & some days just have to start that early because of work engagements. For me, every single day is different. Some days we’re prepping for early morning clients at the studio, some days I’m taking meetings in person or over the phone with industry types, some days I’m heading to work events or simply pouring my heart into every element of building this home grown business. My day always includes working closely with our Fancy Face client concierge, Tiffany, and my personal assistant, Victoria, to ensure we meet deadlines, and to also ensure all of our clients are happy and well taken care of.
What led you to launch Fancy Face?
Honestly, it was just my deep-rooted passion for all things makeup. Ever since I was a little girl, I’ve been drawn into the world of beauty. I love nothing more than testing products, going on a hunt for the next best beauty trend & my mom regularly recounts how as a child, she couldn’t get me away from any makeup counter when at the mall. I truthfully had no intention for Fancy Face to grow into what it is today. I was always more focused on my acting/singing/dancing career, however – sometimes life/God/whatever you believe in, has a different plan & I’ve always just followed my heart & listened closely to my intuition.
What’s it like to own your own company?
It’s BUSY. However it’s always extremely rewarding. It’s almost like raising a child. You put in the hard work, you shower it with endless love and dedication, and then you watch it grow into something you’re so proud of & that you just love so much.
Did you always know you wanted to work in the beauty industry?
I always knew that it was something I felt naturally good at. Doing makeup and being in this industry feels extremely genuine to me & who I am as a woman. I never had to force it. It’s an honest love & I believe that shows.
What’s a surprising fact about yourself?
I love collecting crystals. One of my most favourite ones is a Smokey Quartz crystal that my mom bought me when we were on a mother/daughter trip in Boston. Another fact: I love dancing in the kitchen with my daughter Ivy to get the day started. I don’t think our family could function without music. I’ve become a big lover of country music these past few years. Actually my next acting role is playing a country music star on a TV show for the Family Channel/Hulu.
Instagram/@fancyfaceinc
What’s your advice to anyone looking to get into makeup and beauty?
Work hard to hone your craft. Always strive to get better & to perfect your skill set. Find a niche that is authentic to you. Be a good person. Don’t burn bridges. Stay focused on where you’d like to see yourself in 5-10 years. Stay humble & kind.
Fancy Face is located in both Toronto and Vancouver, is the beauty scene different in those two cities?
When I first thought of starting the Vancouver team, I was worried that our target market wouldn’t be there or as prevalent. However, I was happy to realize that there are many women in that scene that love feeling extra fancy for events and weddings. Toronto is much busier for us however we’ve been open here for almost 14 years and Vancouver for about six.
What’s one of the most fulfilling projects you’ve worked on?
There are so many things within the business that I find fulfilling. I love providing jobs for women. I love building every part of this business from the ground up. I love expanding different aspects of this company. For example this year we launched our online shop with our own Fancy Face beauty products & cosmetics and later this summer we are opening our very first brick and mortar shop, after always being a mobile/on-site service. I find it fulfilling to surround myself with like-minded women who are equally passionate in being a part of a team, so that we can watch it grow together. I love being able to take part in charitable events and seeing our work giving back to those less fortunate. I love seeing our clients shine in moments that matter most. Honestly, I find a whole lot of it fulfilling. I’m endlessly passionate about what I do.
Fancy Face works closely with a charity called HopeTotes. HopeTotes is a Canadian charity producing gift bags of everyday essentials to women in need across Canada. For every wedding Fancy Face books, we donate a HopeTote filled with nine essential items to women in need. Fancy Face also works closely with SickKids — being a mom of two myself, organizations like this are very near and dear to my heart. As part of our contribution with Sick Kids, we are participating in an event called Fashion Heals for SickKids later this fall.
What’s one of your favourite beauty looks to create?
That JLO glow. Hands down. That bronzed, radiant & tanned makeup look with a pinkish-Nude lip and wispy lashes. That look to me is just always so flattering on most people. I mean come on, if JLO loves it, it’s got to be good right?
*Use code FANCYSTYLE for 10% products off until August 18, can’t be combined with any other offer*
Featured Image: Fancy Face Inc.
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While the Toronto fashion scene is ever-changing and expanding, there are some folks that have been a constant. One of those well known Toronto movers and shakers is none other than Gail McInnes. Glasgow-born McInnes has been a fixture in Toronto’s fashion community for over 20 years and for good reason. Gail is super passionate about supporting local Canadian designers and makers, and we totally agree because shopping local is more important now than ever. In addition to being the owner of fashion agency Magnet Creative Management, McInnes is also co-owner of Stylist Box, which is an exclusive fashion designer showroom where high profile clients can be dressed for events.
Because those jobs aren’t enough, Gail is also editor-in-chief of The Pull Magazine and is a regular on TV shows like CTV’s Your Morning, Global TV’s The Morning Show, CTV News, and CBC News to name a few. With all this being said, it’s pretty obvious that Gail is easily one of the hardest working women in fashion.
Want to know how this fashion powerhouse got to where she is know? Keep reading to find out how she got her job!
Instagram/@gail_mcinnes
Full name: Gail McInnes
Job Title: Founder & Owner of Magnet Creative Management and Co-Founder and CEO of Stylist Box Inc.
First thing’s first, what was the first job you ever had? The job after that? And how did it lead you to where you are today?
My first ever job was when I was 14. I sold Avon door-to-door in Oshawa. It was my first foray into entrepreneurship in a way as you had to budget to purchase your supplies (catalogues and samples) then market yourself and make sure people knew where and how to find you to place an order. Looking back, I find it absolutely insane that my parents would let a teenage girl knock on strangers’ doors, but those were different times for sure.
My second job was working at a bakery. I did that the same time as doing the Avon thing, so I would have been 14 also. My older sister who was working there helped me get the job. She quit because the boss was a bit of a dick, so I called and quit too. That taught me loyalty and standing up for yourself.
I always had at least one part-time job in high school and would always make myself available for any other opportunities that came up. I also worked at Burger King, Sam The Record Man, Suzy Shier, an independent record shop – I even sold candy at a rave once.
Having all these varied jobs taught me so much about how different companies work, about internal politics, and also that if you work hard and focus on the tasks on hand, you can becoming an invaluable employee.
Instagram/@gail_mcinnes
What’s a typical day at work for you?
Typical days involve me wrangling my 3-year-old in the mornings and walking him to daycare before I head off to the showroom. Typically, I arrive between 9:30 and 10am. If I don’t have any appointments, I will work from home.
First thing I do when I log on to my laptop is check emails and answer any urgent media or client inquiries. Then I will do a search for any new articles or posts on our clients in the media or any new editorials.
From there, it’s all based on what projects or launches we have on the go. Right now we are prepping for our 7th annual celebrity styling lounge during the Toronto International Film Festival as well as working with designers for their public relations for Toronto Fashion Week.
Throughout the day, I will also have appointments with stylists for pulls for magazines and celebrity appearances.
Most evenings I will pick up my child from daycare and head home to make dinner and spend time with my family, once a week I will attend an industry or client event – I try to only do one evening work-related event per week now, whereas before I became I mother, I would attend as many as I could to show my support to all the amazing organizations and brands we have in this country. My priorities have shifted quite a bit now, but my support has not wavered.
What led you to create Stylist Box?
The concept for Stylist Box comes from my experience working with talent as an agent, as an artist representative for celebrity stylists, as well as my time working at the Toronto Fashion Incubator over the first half of my 2 decade long career. A first incarnation was established in 2009 which was incredibly successful but folded within the year due to an ill-judged partnership. (Mistakes are made to be learned from!)
I started my brand and publicity company Magnet Creative Management in 2010. (We’ll be celebrating 10 years next year!) My 3-year goal was to open a showroom expanding on the services I offered at the first showroom, but focusing more on what everyone’s needs were – ensuring that it benefited designers, stylists, and the personalities who borrowed items for red carpets and special appearances. I partnered with the most wonderful business partner Christian Dare (who you may recognize from his on-air appearances with Cityline and other outlets) and Stylist Box was established in 2013. We are now in our 7th year!
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What has been the most fulfilling project you’ve worked on so far?
Our annual celebrity styling lounge, The Stylist Suite during the Toronto International Film Festival is an annual highlight as we bring together a wide range of mens’, womens’ clothing and accessories as well as sponsored brands to partner with celebrities who are attending the festival either for the premiere of their movies or for the numerous events and special appearances. It’s always so fulfilling to see all the year’s work come together when you see all the red carpet images coming in – especially when a young brand who may not have had this opportunity any other way sees their creations on the red carpet for the first time.
Creative industries are notorious for unpaid internships. How do you feel about this? Are you for or against unpaid internships?
I started my professional career in the industry through an unpaid internship at Armstrong Men (the male model division of the now defunct Armstrong Models). It was mandated by my school to graduate, but it was only once a week for one term. I was hired part-time right after while I finished my diploma and was hired full-time when I graduated. I stayed there for almost 6 years as the men’s agent. (We repped the likes of Stephen Amell, Brad Goreski, and David Rocco – all who have gone on to have very success careers outside of modelling.)
This was in the mid-90s though, and I didn’t come from any money whatsoever. In fact, I was actually on welfare, living on my own when I was accepted into college, so I understand what it means to have to hustle to get to where you want to be and could not have imagined what my life would have been like if my internship had to be full time and unpaid.
For my companies, we will bring on students for special projects where they can learn hands on what it is like to put on a fashion show during Toronto Fashion Week or to be there in person so see how our celebrity styling lounge works. Opportunities like this are invaluable for students, but we do not take on full-time unpaid internships. I disagree with full-time unpaid internships and believe that as soon as their time crosses the line to performing key work for a company rather than learning and observing, then it is work and should be paid. There are many companies in all sectors – not just the creative arenas which take advantage of internships, but I do think short term, part-time internships in a supportive environment with a strong mentor can change your career and even your life.
Instagram/@gail_mcinnes
Who are some of your go-to Canadian designers?
I wear at least one or two Canadian brands every day. The top Canadian designer brands in my wardrobe right now are Hilary MacMillan, OKAYOK, Hayley Elsaesser, Anu Raina, Miriam Baker, Lucian Matis, Biddell, Therma Kota. For shoes Abel Munoz, L’Intervalle, and ALDO.
Why did you want to pursue a career in fashion?
I grew up in the 80s and always loved pop culture – I was raised watching music videos with the likes of Madonna and Kylie Minogue. I loved the visual appeal of makeup, clothing, and persona and I wanted to be a part of that creation. When I moved to Canada from Scotland as a teenager in the late 80s, it was FashionTelevision which really motivated me to pursue a career in fashion – it also showed me that there was a fashion industry in Canada. Originally I had wanted to be a fashion designer, but FT showed me there was more to it – I went to Humber College with two goals: become a model agent or a fashion show coordinator. Within my first year of college I had worked and been paid to do both.
Photo by Norman Wong
What’s it like to own your own company?
It is freeing in a lot of ways as you don’t have a boss or corporate culture to fit in to, you create your own culture as a business owner. You can make your own schedule, but it also involved a lot of long days and nights when I first started. Now I am more established I set my hours and stick to those. The accounting and day to day admin work is a lot more time-consuming than you may think. That’s my least favourite thing to do, which is why it is always best to outsource those roles to others.
What’s your advice to those looking to work in fashion?
Determine which area you want to work in. Learn the history of both the local and international markets. Know the industry and who the key players are. Be nice to everyone – faux attitudes and egos need to be left at the door. When you’re first starting, say yes to every event you are invited to and show up even if you don’t feel like it. This industry is about connection and relationships – those who are talented and good at what they do will rise to the top based on their talent, but kept afloat by the relationships they build over the years.
What’s a surprising fact about yourself?
I have never driven a car – ever. Maybe for someone who lives in the city, it’s not that surprising considering the cost to driving in the city and all the transportation options we have available but this is something I promise to change this year.
Featured Image: Ted Belton
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What started as a website offering behind-the-scenes access to celeb and influencer closets, has now grown into being a go-to source for all things fashion, beauty, travel, and lifestyle. Coveteur came onto the fashion scene in 2011 and we’re proud to say that Toronto was its original home. If you’re looking to break into the fashion biz, or are looking for some solid career advice, we caught up with Coveteur’s editor, Jodi Taylor, to find out just how she got her job.
Keep reading to get to know Coveteur’s editor, Jodi Taylor!
First thing’s first, what was the very first job you ever had?
My first job was working at a strawberry field and vegetable stand in my hometown. Can you tell that I grew up in a small town, AKA the middle of nowhere? I used to post up with a book, some sudoku, and my iPod in between customers. Cool Whip and ranch were also always on hand so that I could snack throughout the day. I definitely had the best tan of my life that summer — shoutout outdoor jobs.
Instagram/@jodtaylor
What does a typical day at work look like?
My day starts while I’m still in bed. I check my emails and answer anything urgent. Once I make it to the office, normally around 9 or 9:30, I do a deeper dive into my emails before jumping on our daily editorial meeting (we do a video call as our team is split between Toronto and New York).
The afternoon can be spent a number of different ways. I’m either writing stories, interviewing talent, planning shoots, meetings, brainstorms, or I’m on set. My job involves a lot of reach outs and wrangling of talent for features so emails end up being done towards the end of the day as well.
Have you had any ‘OMG’ moments while on the job?
This is always such a tough question to answer as there have been so many. My absolute favorite part of my job is being able to tell people’s stories, especially the stories of some of my idols. I can’t really pinpoint my first ‘omg’ moment, but a few that I’ve had over the years have been getting the chance to work with Lionel Richie and Young Jeezy (on separate occasions) — two artists who I grew up listening to. Also, my first ever editorial trip was to Saint Barts, so that was incredibly chic.
Instagram/@jodtaylor
What are some of the more challenging parts of the job?
Given I’m a Virgo, I’m a huge planner. I had to learn to be more comfortable with spontaneity given my work schedule is pretty fluid — you can easily have a flight booked 24 – 48 hours out.
What’s something you wish you’d known before entering this industry?
That more people are willing to lend you a hand than you think. The fashion and media industries have always been viewed as very Devil Wears Prada, and while there are still moments like that (unfortunately), there are more people open to giving you advice and helping you grow than you think.
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What’s your advice for those looking to break into the industry?
Figure out exactly what it is that you want to do and give it all you’ve got. Create a lane for yourself and make people aware of that lane. There are a lot of people wanting to work in this industry so you have to find a way to stand out. I find that the best way to do that is to be yourself, focus on what you believe in, and don’t allow those around you to deter you. If you don’t know where to start, interning is, in my opinion, the best way. Yes, sometimes that means working for free, but the experience you will gain from the experience is invaluable.
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How would you describe your personal style?
This may sound cliché, but my style is super dependent on my mood. One day you might find me in a matching tracksuit and Nikes, the next in a pair of Levi’s and heels. I’ll throw a dress into the mix here and there as well, but overall, I like to be cozy and comfortable — 90% of the time I’m in sneakers.
Featured Image: Instagram/@jodtaylor
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If you spend time on Instagram following bloggers, fashion editors, and influencers, you’ll likely see them rocking chic and fashion forward pieces. Where do they get all these gorgeous clothes from? The answer is probably Shopbop. Take one look around the site, and you’ll see what I mean. Seriously — I could spend all day shopping the site and building the wardrobe of my dreams.
Wondering who has the dream job of deciding what we shop at Shopbop? That’s Caroline Maguire, Shopbop‘s fashion director. Not only is Caroline a known fashion leader, but she’s also mom to two gorgeous kiddies. I caught up with Caroline to find out all about how she got her job, plus what’s coming down the Shopbop pipeline!
Shopbop
First thing’s first, what was the first job you ever had? The job after that? And how did it lead you to where you are today?
The first job I ever had was selling men’s shoes at a large retailer in Northern California. After that, I interned in fashion PR working with smaller-scale street and skate brands in LA. I’ve always loved retail and understanding the ins and outs of the business.
What’s your personal style?
My personal style has definitely evolved throughout the years. Being a working mom, I’m always on the go and my style reflects that – I would say trendy, comfy, chic, and on-the-go!
What are some of your fave brands/stores?
Some of my favorite brands are Acne Studios, Alexander Wang, Maison Irem, R13, Anine Bing, Paco Rabanne and Sandy Liang. My all-time favorite store is Shopbop, of course!
Instagram/@carolineinnycity
What’s your advice to someone looking to get into fashion?
Work hard, BE HUMBLE, never expect things to be handed to you, and learn as much as you can within the industry. I knew I wanted to be in retail so I started as a trainee, then moved to an assistant buyer, associate buyer, a planner, so on and so forth, getting as much experience as I could within each department. Start as an intern or assistant and focus on absorbing as much as you can. Guaranteed, you’ll use it later on in your career.
What’s your secret to staying organized?
I rely on my phone for EVERYTHING. Using my calendar and setting reminders is how I stay on top of my schedule!
What’s a typical day at work for you?
It changes daily so there’s never really a “same day.” I typically start my day at breakfast with an editor or designer, and head to market appointments. I then head to the office to catch up on emails and look through new designer brand books. It’s always something different, which makes the job so fun!
Shopbop
What has been the most fulfilling project you’ve worked on so far?
Being at Shopbop has allowed for plenty of fulfilling projects over the years. The most exciting project to date is coming this Fall. I can’t speak to it just yet, but keep an eye out this September.
What sets Shopbop apart from other luxury fashion retailers?
There really is no other retailer like Shopbop. We pride ourselves on finding new and emerging talent and strive to be a daily resource for style inspiration and discovery.
Instagram/@shopbop
What’s a surprising fact about yourself?
I’m fluent in both English and Chinese!
What advice would you give your 18-year-old self?
Don’t sweat the small stuff, it will all work out.
Featured Image: Shopbop
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For this edition of “How I Got My Job,” we had the opportunity to talk to a woman behind a popular art gallery in Toronto.
Gaetane Verna has the dream job of art students everywhere. As the Director of The Power Plant Contemporary Art Gallery, she guides a team to bring the very best in contemporary Canadian and international art to the All Year All Free gallery program, helping artists gain the recognition that they deserve.
Prior to landing the role at The Power Plant, Gaetane Verna gained experience as an art historian, a curator, and an arts administrator.
While seeing artists flourish is one of her greatest joys, another project Gaetane Verna loves to work on is The Power Plant’s annual Power Ball, aka the hottest art party of the year. Each year, the party brings together Toronto’s notables and most stylish for an out-of-this-world event that raises funds for the gallery.
We had the opportunity to talk to Gaetane Verna about The Power Plant and what we can expect from this year’s Power Ball. Take a peek below!
When did you fall in love with art?
I’ve always been in love with art! Being interested and involved in the arts has been a big part of my life. I first played cello in an orchestra, and was also part of the corps de ballet of Ballet Ouest in Montréal many many years ago now! When I first began working with visual art, I was interested in working in an auction house, but soon realized that the study of art history, and then later curation and exhibition making, was my true calling. I was drawn to opportunities where I could enable artists to present their art to different audiences.
Curation requires research, planning and working closely with the artist to present their work to the public. Art history is key – by understanding the history and the socio-political context in which art is produced, viewed, and experienced, it enables us to deconstruct the visual codes imbedded in artworks, creating entry points into the artists’ vision and shining a light on the human condition — both past and present — in the process.
How did you land your position at the Power Plant?
Before taking up the post at The Power Plant, I was the Executive Director and Chief Curator of the Musée d’art de Joliette in Lanaudière, Quebec for six years. And from 1998 to 2006, I was the curator of the Foreman Art Gallery at Bishop’s University, while also teaching in the Art History department of both Bishop’s University and the Université du Québec à Montréal.
What’s the biggest thing you’ve learned in your career?
Be true to yourself no matter the circumstances and as Michelle Obama says, “When they go LOW, we go HIGH!” I always do what I say and say what I do. As such, honesty and empathy are paramount to me and they are at the core of my values and the values of the institutions that I have had the honour to lead. We never achieve anything alone, and I always surround myself with colleagues and collaborators that share the same values and passion for life and work that I have.
Lastly, work hard even if you think that no one is watching! The challenges are part of the learning and the journey.
What advice would you give to someone looking to get into your line of work?
If you want to curate exhibitions, see exhibitions, visit artist studios, study in Art History, read books, see movies, go to the theatre, read the newspaper, and listen to the news. Be a current citizen interested in all human issues. Having a knowledge of the issues of our current world is as important as understanding the work of artists from the middle age to our contemporary world. Forge your own ideas and determine the works of art that you are interested in defending and presenting. Find an institution that shares the same ideals that you hold true and work with people that are like-minded. Be bold and be passionate about your work and be self-motivated to share the work of artists with the audience regardless of its composition.
Who are some artists at the gallery that you’re excited about right now?
Just after our annual fundraiser Power Ball, taking place June 6, we will have our Summer Exhibition Opening Party on June 21 from 8 – 11 pm to celebrate our Summer Season. We’re thrilled to have Joana Hadjithomas and Khalil Joreige present their landmark series On Scams alongside the first solo exhibitions in Canada for German artist Mario Pfeifer and British artist Thomas J Price. All summer long we will present free public programming that encourages the public to engage with the exhibitions, including artist talks, tours, film screenings and our Sunday Scene series, which provides guest speakers from the world of contemporary art and beyond the opportunity to offer responses to our current exhibitions. Regardless of whether they choose to focus on a single work/artist or on multiple exhibitions, presenters nonetheless highlight intriguing connections between our programs and broader cultural and intellectual debates.
What is the Power Ball and why is it important to you?
Since its inception in 1999, Power Ball has thrived as a major fundraising event and evolved into Toronto’s most notorious art party, setting the standard as one of the most highly anticipated and influential art galas in Toronto.
Power Ball is vital to The Power Plant. As our annual fundraiser, it the engine that makes it possible for us to commission new works by artists, provide programming that empowers and encourages creative expression, publish catalogues on the exhibiting artists and circulate our exhibitions around the world. Admission to the gallery is free, so visitors may engage with the exhibitions as often as they wish and also take in exhibition tours, artist talks or other such events. We offer a range of programming that engages with visitors of all ages: from Power Kids as part of our family programs and Power Youth to film screenings and Master Classes with exhibiting artists and portfolio nights for our local artists.
We approach this event like we approach everything at The Power Plant: with presenting local and international artists as our priority. Keeping artists at the center of it all means including their voice at every level of the institution: on our board, as members, as part of our educational programming and as guests of Power Ball. We welcome artists to this event in part through our artist package initiative, which includes two Pre-party tickets and a donation enabling us to invite ten artists to partake in Power Ball and celebrate with other artists and guests from the vibrant arts and culture scene in Toronto and beyond.
What can guests expect from this year’s event?
For Power Ball: 21 Club, presented by Holt Renfrew, the entire gallery space will become an illicit speakeasy, where guests come into the shadows with us for a night of revelry by way of an immersive art experience. For the 21st edition of the event we were inspired by how people find creative ways to do things we’re told we’re not allowed to do, and took as our starting point prohibition in the 1920s. 21 Club therefore makes reference to the most infamous speakeasy from 1920s New York, but with our signature contemporary spin.
During the Pre-Party/VIP, local artist-designer-restaurateur Sarah Keenlyside will take partygoers on a spectacular journey that combines food and performance. Keenlyside will present her work Centerpiece (2019), a reimagining of the dining experience where the background becomes the foreground. Performances in collaboration with Ace Dance Theatre will transport guests into a space that celebrates the glorious dance of service, all while they indulge in exquisite cuisine by Man Ray Bar à vin, Restaurant La Banane and CXBO Chocolates.
We will also be presenting the work of a diverse group of local and international artists at Power Ball. This year, Toronto-based artist Bruno Billio will present an enlarged, immersive version of his Tron209 room, a work that engages with bygone visions of the future, specifically the 1980s movie Tron, by manipulating everyday objects and spaces with tape and black light. I’m also very much looking forward to seeing Mexican artist Chelsea Culprit’s commanding installation Tru Bruja (2018). In this work, Culprit plays around with the meaning of the word ‘witch’, critiquing its negative connotations while pointing to the powerful ways witchy women continue to disrupt social norms. And though it might seem paradoxical, prohibition in the early 1920s was a rich time in history for drag culture — both drag kings and queens performed regularly. In fact, until the repeal of prohibition in 1933, when speakeasies were forced to close and Nazism and Hollywood homophobia drove gay subcultures even further underground, so-called “pansy clubs’” flourished in major cities across the United States. To acknowledge and honour this history, we are engaging Toronto’s diverse LGBTQ community through a series of drag and burlesque performances curated by Tobaron Waxman of the Intergenerational LGBT Artist Residency. Carlotta Carlisle, Tynomi Banks, Drag King Flare, Gay Jesus, and Dainty Smith and Imogen Quest of Les Femmes Fatales Burlesque will strut, sashay and strip their way across the stage. Guests will also experience a special, site-specific installation by Two-Spirit, Métis, disabled artist Michel Dumont, an alum of the Residency. It is our way of remembering that in 2019 we pay homage to the 50th anniversary of the Stonewall uprising and Riots, which saw members of the LGBTQ community rise up against harassment from the police in Greenwich Village in New York City. These riots are widely known as the birth of the modern LGBTQ movement in the United States.
There will be many other surprises at Power Ball and guests should always expect the unexpected with the art, the food, the drinks, the music and a true Toronto celebration. Join us on June 6 when all will be finally revealed!