If you spend time on Instagram following bloggers, fashion editors, and influencers, you’ll likely see them rocking chic and fashion forward pieces. Where do they get all these gorgeous clothes from? The answer is probably Shopbop. Take one look around the site, and you’ll see what I mean. Seriously — I could spend all day shopping the site and building the wardrobe of my dreams.
Wondering who has the dream job of deciding what we shop at Shopbop? That’s Caroline Maguire, Shopbop‘s fashion director. Not only is Caroline a known fashion leader, but she’s also mom to two gorgeous kiddies. I caught up with Caroline to find out all about how she got her job, plus what’s coming down the Shopbop pipeline!
First thing’s first, what was the first job you ever had? The job after that? And how did it lead you to where you are today?
The first job I ever had was selling men’s shoes at a large retailer in Northern California. After that, I interned in fashion PR working with smaller-scale street and skate brands in LA. I’ve always loved retail and understanding the ins and outs of the business.
What’s your personal style?
My personal style has definitely evolved throughout the years. Being a working mom, I’m always on the go and my style reflects that – I would say trendy, comfy, chic, and on-the-go!
What are some of your fave brands/stores?
Some of my favorite brands are Acne Studios, Alexander Wang, Maison Irem, R13, Anine Bing, Paco Rabanne and Sandy Liang. My all-time favorite store is Shopbop, of course!
What’s your advice to someone looking to get into fashion?
Work hard, BE HUMBLE, never expect things to be handed to you, and learn as much as you can within the industry. I knew I wanted to be in retail so I started as a trainee, then moved to an assistant buyer, associate buyer, a planner, so on and so forth, getting as much experience as I could within each department. Start as an intern or assistant and focus on absorbing as much as you can. Guaranteed, you’ll use it later on in your career.
What’s your secret to staying organized?
I rely on my phone for EVERYTHING. Using my calendar and setting reminders is how I stay on top of my schedule!
What’s a typical day at work for you?
It changes daily so there’s never really a “same day.” I typically start my day at breakfast with an editor or designer, and head to market appointments. I then head to the office to catch up on emails and look through new designer brand books. It’s always something different, which makes the job so fun!
What has been the most fulfilling project you’ve worked on so far?
Being at Shopbop has allowed for plenty of fulfilling projects over the years. The most exciting project to date is coming this Fall. I can’t speak to it just yet, but keep an eye out this September.
What sets Shopbop apart from other luxury fashion retailers?
There really is no other retailer like Shopbop. We pride ourselves on finding new and emerging talent and strive to be a daily resource for style inspiration and discovery.
What’s a surprising fact about yourself?
I’m fluent in both English and Chinese!
What advice would you give your 18-year-old self?
Don’t sweat the small stuff, it will all work out.
Featured Image: Shopbop
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