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Real-life influencers will be increasingly joined by the virtual variety. Virtual influencers are now a real thing and we

Disrupting the traditional advertising industry one #sponsored post at a time, influencer marketing has gained major traction in recent years, becoming brands’ go-to when it...

Recently, Payless tricked social media influencers into spending up to $600 on shoes that regularly retail for as low as $20! The publicity stunt...

The debate on the viability of social media influencers continues to rage on.