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In the social media world, it's no secret that some of the most successful influencers with the largest followings are predominately white. The racism that...

Who better to shop clothing from than the ones we get our fashion inspiration from? When you think about it, influencers become successful based on...

Real-life influencers will be increasingly joined by the virtual variety. Virtual influencers are now a real thing and we

Disrupting the traditional advertising industry one #sponsored post at a time, influencer marketing has gained major traction in recent years, becoming brands’ go-to when it...

Recently, Payless tricked social media influencers into spending up to $600 on shoes that regularly retail for as low as $20! The publicity stunt...

The debate on the viability of social media influencers continues to rage on.