In a sudden turnaround, Apple will slash prices on its new iPhones up to $300. This major scoop was announced by Ming-Chi Kuo, the world’s most famous Apple Insider. Kuo states the prices for the second gen iPhone X, enlarged iPhone X Plus, and the “budget” iPhone X will cost as low as $800, $900, and $600 respectively. In comparison, last year the first-generation iPhone X started at $1,000. With Apple bundling $100 extra for all its new iPhones, savings total over $300, including tax.
Even though Kuo warns that prices could be $100 higher, Apple users should be pleased with the downward cost trend, especially with the more conservative estimates made in April.
Why exactly is April cutting their prices? Kuo gives three reasons why Apple can be aggressive with their price policy: with the smartphone market maturing, higher prices are a concern, especially since the iPhone X didn’t sell as well as expected; Apple improved their cost structure, so it can better afford the cuts and still have profits; Face ID is essential to promote Apple (their three new iPhone will have it), and Apple’s rivals are way behind in this technology. Kuo notes that Apple’s new prices could spark a sales supercycle one year late.
With Apple’s cost of iPhones spiralling in recent years, this change of policy is long overdue.
Are you an Apple lover? Let us know in the comments.
Yesterday, Apple posted a formal letter officially apologizing for tinkering with the performance of older iPhones and their batteries. Last week it was revealed that Apple slows down the performance of older iPhones. After their latest iOS update, Apple explained that they were trying to extend the life of older iPhone batteries.
“We’ve been hearing feedback from our customers about the way we handle performance for iPhones with older batteries and how we have communicated that process. We know that some of you feel Apple has let you down. We apologize. There’s been a lot of misunderstanding about this issue, so we would like to clarify and let you know about some changes we’re making.
First and foremost, we have never — and would never — do anything to intentionally shorten the life of any Apple product, or degrade the user experience to drive customer upgrades. Our goal has always been to create products that our customers love, and making iPhones last as long as possible is an important part of that.”
In the following part of their post, the tech giant dwells deep into technical details. They give a long description of iPhone battery functions and performance. Apple goes on to explain that downloading the new update (iOS 10.2.1) will improve your battery life during heavy use. In an effort to appease customers, Apple will offer a $29 battery replacement for a full-year starting in January 2018. While users will still have to cough up $29, it’s better than the $79 USD usual cost for a battery change. If you have an iPhone 6, iPhone 6 Plus, iPhone 6s, iPhone 6s Plus, and iPhone SE, you can consider getting your $29 battery upgrade.
Read the full letter here
What do you think about Apple’s formal letter?
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Have you ever noticed that when the newest version of an iPhone comes out your old phone seems to get slower and slower? For years, internet conspiracy theorists have been speculating that Apple was doing this on purpose. Initially, this theory was outlandish. How could one of the biggest companies on the planet do something so simple, yet so sinister? Most people placed this conspiracy in the realm of a joke, but it turns out this conspiracy theory is true.
The Independent UK is reporting that Apple has admitted to intentionally slowing down iPhones as they get older without notifying its customers. This news confirms one of the biggest mobile phone conspiracies out there, and although Apple acknowledges the truth to it, they claim it was not in an effort to encourage customers to buy new phones.
The Independent UK reports, Apple’s official reason for the downgrade is that it tinkers with older phone’s performance. They say this is a precautionary measure. Apple claims that without these measures older iPhone would stop working earlier than desired. This all has to do with the fact that Apple phones are made with lithium-ion batteries which degrade over time. The company claims that without the performance throttling there is a risk of internal components being damaged.
We’re sure more information will surface as this story develops, but if you ever thought your older iPhone was being slowed down on purpose – you were right.