The popular L’Oreal owned makeup brand, NYX Cosmetics, will be closing all of its store locations nationwide since opening in Canada in 2015. 

NYX has become well known for its high-quality and very affordable cosmetics. With its extremely pigmented products, the brand is often sought after as dupes for high-end cosmetics. 

It’s no wonder why make-up artists and celebrities are huge fans of this brand as well. 

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The brand opened its first Canadian brick and mortar back in 2015 in Square One in Mississauga. Next came three shops in Toronto, one in Ottawa, and another in Vancouver.

Earlier this year, NYX had already closed a couple of its Canadian stores.

However, as this new announcement emerges, a total of 10 remaining stores of the makeup brand have fallen victim to closing.

NYX is just one of the latest companies to close physical locations during this time. Some have even speculated that it’ll be quite difficult on the landlords to secure new tenants, not only given the economy, but the small size of the newly vacant spaces. 

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Fortunately, NYX Cosmetics will continue to utilize its online presence through its Canadian e-commerce platform and Amazon, as well as in-person at Shoppers Drug Mart, Rexall, and London Drugs.

So, for those who enjoy this brand’s products, check them out online or at your local drugstore. 

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Being a fan of makeup nowadays can end up being a rather expensive habit. We love Sephora, and there certainly are a few products from there that are simply irreplaceable. But there are also a few products that can be swapped for the much cheaper drugstore version, without compromising quality.

Here are drugstore makeup products that are just as great as your high-end favourites, but won’t break your bank.

NYX Epic Wear Eyeliner Pencil, $11.50

The options of makeup looks from these coloured NYX eyeliners are literally endless. Which ever mood you’re feeling, there’s a colour for that too. The product is smudge-proof and long lasting. All for under $12, what more could you ask for?

Maybelline Fit Me Foundation, $10.99

This foundation is easily the most diverse out of all the drugstore foundations you can find. It’s oil-free, smooth in texture, lightweight, controls shine,  blurs pores, and comes in 16 different shades. It also has the ability to be layered for full coverage or used sparingly for lighter coverage.

L’Oreal Paris InfaIllible Foundation, $19.99

Although a tad pricier than most drugstore foundations, this one is easily worth the cost, and still saves you on spending $50 or more on high-end foundation. The great thing about this product, is its stay-power. It’s everything you love about a lightweight foundation, but with an added advantage: 24-hour coverage. Additionally, it provides a hydrated, dewy, radiant finish, to keep you looking fresh all day. Click here to read more about the best drug-store foundations on the market.

NYX Colour Corrector, $13.50

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Many colour correctors are on the expensive side for such a small tube of product. This NYX formula is just as long-lasting as higher end with the drugstore makeup price. There are 24 shades to choose, find your perfect match and fall in love with this concealer.

Rimmel Matte Natural Bronzer, $7.98

This bronzer competes with the best of the best, in my books. For $7.98, you have a bronzer that will last you months. This product has a strong pigment, so a little goes a long way. On top of that, it is extremely versatile. If used with the correct brushes, and paired with just about any highlighter, this bronzer can be used for contouring as well.

L’Oreal Paris Voluminous Original Mascara, $9.99

When it comes to mascara, it can actually be more difficult to find one that doesn’t get the job done. But nonetheless, it’s easy to convince ourselves that spending $30 on high-end mascara makes a big difference, even when it may not. This mascara could easily compete with most mascaras, high-end and low-end. It’s clump-resistent, fragrance free, flake-free, and comes in both waterproof, and regular.

L’Oreal Paris Studio Secrets Professional Magic Perfecting Base, $12.99

Many don’t even bother using primer, because it’s just another thing to spend money on. But this primer will definitely change your mind about that, without breaking your budget. For $12.99, you can smooth the look of your skin under makeup, prevent makeup from settling into fine lines and wrinkles, and minimize the look of pores.

NYX Vinyl Liquid Liner, $10.99

This liner is an absolute must-try. It features a sleek, fine brush for precision, to help get your wings right on the first try, and a glossy, jet-black finish.

NYX Hydra-Touch Powder Foundation, $16.00

NYX is by far the most superior and affordable drugstore makeup brand. Nearly every single one of their products is solid enough to go toe-to-toe with your high-end faves. But nothing compares to their Hydra-Touch Powder Foundation. This hidden gem is a weightless pressed powder that offers buildable coverage, for any occasion. It can be added on top of foundation to set your makeup, and provide extra coverage with a smooth finish, or it can be used alone for gentler coverage.

NYX Micro Brow Pencil, $12

This NYX brow pencil will make you never want to spend $27 on an Anastasia Beverly Hills Brow Wiz ever again. This ultra-fine-tip mechanical brow pencil fills brows in, creating the illusion of actual eyebrow hairs, for a natural finish.

Elf Cosmetics Baked Highlighter, $4

Choosing a highlighter can be tough since they all look so similar, so we tend to gravitate to the more expensive ones from brands we can trust. But this one is bound to change your mind. For just $4, you can choose from four different shimmery shades, and achieve a glow that could even compete with Fenty. Plus, it’s infused with Vitamin E and hydrating jojoba, rose hip, sunflower, apricot, and grape oils to nourish your skin.

Featured image: Instagram/ @nyxcosmetics

Lipsticks seem to be that one makeup product that we all can’t have too much of. Even though it’s often one of the last steps in our makeup routines, it’s the step that ties our whole look together. Even if you’re not an everyday makeup wearer, there’s a good chance you have one go-to lipstick to swipe on and throw in your bag. Because there are millions and millions of lipsticks out there just waiting to be tried, it can be tricky to find which ones are actually worth it. These are the best selling lipsticks for a reason, from comfort and colour, to durability, and staying power, these lippies have it all, and tick all the boxes.

Here are 9 of the best selling lipsticks on the market right now!

Marc Jacobs Beauty Le Marc Lip Créme Lipstick, $42

The best selling Marc Jacobs Le Marc Lip Créme lipstick is said to last 8 hours so it’s perfect for those of you who would prefer not to have to continuously re-apply your lipstick all day. As well as being longlasting, these lipsticks – as its name implies, are a creamy finish so it’ll be hydrating instead of drying.

NARS Lipstick, $34

If you haven’t already tried the best selling NARS Lipstick, you should definitely add it to your beauty wishlist. This lipstick comes in different formula options to better suit your ideal lipstick preference. The brand also has you covered regardless of what shade you’re looking for, whether you’re looking for a classic nude or a stand-out bold.

Wet n Wild Mega Last Lip Colour, $3.52

This extremely affordable lipstick from wet n wild has a semi-matte cream finish, allowing it to be both comfortable and durable, and it’s said to last 4 hours. You really can’t ask for more with a price tag that low, so if you’re looking for a new lipstick to try out, and don’t want to hurt your wallet, this is a great option!

MAC Cosmetics Matte Lipstick, $23

MAC Cosmetics has an extreme cult following on its lipsticks, with a seemingly never-ending shade range at a relatively affordable price tag, you’re sure to find something for you. MAC’s matte and retro matte lipsticks are definitely ones that you need to get your hands on. There’s a reason why these lippies are best selling and some shades, like Ruby Woo, are constantly selling out due to mega popularity.

Kat Von D Everlasting Liquid Lipstick, $26.50

If you’re looking for an extremely long lasting, kissable lipstick, Kat Von D has you covered with the Everlasting Liquid Lipstick. These liquid lipsticks will not budge, and are very pigmented while still being lightweight, compared to other long-lasting liquid lipsticks currently on the market. 

Chanel Rouge Coco Ultra Hydrating Lip Colour, $52.18

Chanel is not only iconic in fashion, but in makeup and beauty as well! Chanel’s Rouge Coco Lipstick has been a cult favourite for ages, and the brand recently amped up the formula creating a new and improved Rouge Coco Ultra Hydrating Lip Colour. The lipstick comes in 24 different shade options, all with the same comfortable, hydrating formula!

Bite Beauty Amuse Bouche Lipstick, on sale for $15

Bite Beauty is known for hand crafting its lipstick to create an all-time perfect formula and the Amuse Bouche lipstick is said to be hydrating, creamy, and soft. This lipstick comes in an extensive shade range from wearable to bold, and they all have wicked staying power.

NYX Cosmetics Soft Matte Lip Cream, $9

If you’re looking for an affordable liquid lipstick, this one is for you. NYX Cosmetics’ Soft Matte Lip Cream is super lightweight and durable. These lippies have a great shade range and NYX just added even more, further extending the line. You can’t go wrong with this lipstick at such a fair price point!

Glossier Generation G, $20

Generation G by Glossier is the perfect lipstick for those of you who prefer a more subtle lip colour. This lipstick is intended to be sheer enough to let your natural lip colour shine through and has 6 different shade options. This is the perfect everyday, wearable lipstick that belongs in your bag at all times!

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10 Of The Best Selling Beauty Products At Sephora

Ah Sephora, the mecca of beauty counters. It’s easily the one place (next to Winners or Whole Foods) where women and men alike can come with the aspirations of buying just the one item they need. This is always the goal but we’ve all been guilty of leaving the store only to realize we just spent almost a month’s rent on beauty and skincare items we didn’t know we needed (but obviously did). But alas, we’re here to tell you that there might actually come a day when you enter the store only to find out that Sephora simply doesn’t carry the products or brands you’re lusting after — shocker right?

Read on to find out 6 of the best beauty and skincare brands that you can’t actually get in-store at your neighbourhood Sephora store.

Pixi

Chances are you’ve stumbled upon Pixi Beauty at your local drugstore, and if you’re anything like us, you’re obsessed. The brand’s lineup of skincare and makeup products, including its famous “Glow Tonic”, are a must-have in makeup bags around the globe and for a good reason. Each product is cruelty-free, vegetarian, and full of hard-working ingredients at insanely good prices.

Glossier

Honestly, it’s probably for the best that Glossier isn’t carried in Sephora, otherwise, we would be blowing our paycheques on the brands long list of cult beauty favourites every other week. As of now, you can only shop the brand in-person at its New York and LA-based boutiques or online, but it definitely pays off as the skincare obsessed still can’t get enough of the brand’s iconic minimalistic vibe, millennial pink packaging, and killer lineup of products. 

Innisfree

For the beauty buffs that love natural brands and products, Innisfree is definitely a must-try. This popular Korean beauty brand carries products that are bursting with natural benefits from Korea’s Jeju Island. The brand just opened its first Canadian location in Yorkdale Mall and it’s absolutely gorgeous. Innisfree is known for its “plant-to-bottle” philosophy and its affordable prices. It’s here that you’ll find bath and body products, ranging from skincare to haircare, fragrances, beauty tools, makeup, and even sunscreen.

NYX Cosmetics

It’s no surprise that NYX Cosmetics is one of the most popular makeup brands available today that’s shopped by both makeup artists and consumers alike. This is simply because every item in the brands impressive repertoire performs like a high-end brand without resulting in you having to break the bank. Known for its beautiful colours and variety of products that work incredibly well, trust us when we say you’ll instantly become obsessed with NYX after your first encounter with the brand, which now has professional makeup stores throughout the country and is carried in a number of drugstores.

E.l.f. 

Another drugstore-beauty fave is e.l.f Cosmetics, a cruelty-free brand that has incredible budget-friendly makeup products. Seriously, we’re talking $6 for blush and $12 for hydrating face creams. But don’t let the price points fool you. The colour payoff and long-lasting nature of the makeup products are easily comparable to department store brands. 

Skinsei

If you find you’re unsure of what skincare routine you should be following, Skinsei does all the heavy lifting for you by creating the perfect product protocol for you. All you have to do is answer a few questions about your skin and lifestyle online, and the brand will then send you a three or five-piece skincare routine that’s been completely customized for your skin.

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We get it, buying the latest beauty products can get pretty expensive. and you can easily spend a small fortune stocking up on the essentials. What if we told you that you can still have great skin, hair, and makeup without having to sacrifice all of your rent money? Luckily for you, we’re obsessed with all things beauty, and we’ve tested out countless products that are, in fact, incredibly affordable. Don’t get us wrong, we love a luxury product but there are so many affordable beauty buys out there. The truth is, you can find the perfect face mask to fix your skincare woes or the right concealer to hide even the worst blemish that cost less than your morning latte. 

Not convinced? Just keep on reading for a round-up of 9 of our favourite affordable beauty buys that are all under $5.

Essence Long Lasting Eye Pencil

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This long-lasting eyeliner glides on and stays put, so you never have to worry about creased or smudged eyeliner again. And for $3 you can literally own it in every colour. It’s retractable and compact, which makes it the perfect makeup bag essential. 

Price: $2.99

Tonymoly I’m Real Sheet Masks

Instagram/@zayablogs

If you have yet to try these K-Beauty cult favourite sheet masks, you’ll be thanking us later for its incredible results. Each three-layer pulp sheet is filled with natural ingredients and soaked in enriched essences that target different skin concerns all while leaving your skin with maximum hydration. You can find maks in soothing ingredients that you can actually pronounce like tea tree oil for soothing, rice for clearing, lemon for brightening, and avocado for nurturing.

Price: $3 each

NYX Cosmetics Extra Creamy Round Lipstick

NYX Cosmetics

The secret’s out: you don’t have to spend a fortune to have the perfect, long-lasting lipstick. This creamy lipstick from NYX is made with a mineral-based formula that leaves you with a smooth, velvety texture that lasts and doesn’t smudge. Plus, it’s available in over 50 colours ranging from the perfect nude to fierce red. 

Price: On sale for$4.90

Essence I Love Stage Eyeshadow Base

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There’s literally nothing worse than heading out for the day will a full face of makeup only to look in the mirror at lunch and discover that your eyeshadow has already begun to rub off and smudge. This eyeshadow primer from Essence eliminates all your oily eye makeup fears by increasing the vibrancy and lasting power of your shadow. Think of it as the perfect base for your eye makeup that will keep your look in place from morning, day, and night. 

Price: $3.99

e.l.f Cosmetics Makeup Mist & Set

Instagram/@ray_beautystore

Whether you’re a professional makeup artist, a beauty enthusiast, or you just want your look to last, no makeup bag is complete without setting spray. We’re currently obsessed with e.l.f’s makeup mist & set spray, firstly, because it’s incredibly affordable, but it will also keep your face and eye makeup in place all day with just a few sprays. Made with a natural formula that contains aloe, green tea, cucumber, and vitamins A, C, and E, it also helps to soothe and hydrate the skin. 

Price: $4

Revlon Kiss Balm

Instagram/@arwadana

If you’re looking for a product that really does it all (and then some) look no further than Revlon’s Kiss Balm. Not only does it hydrate your lips thanks to its mixture of natural fruit oils, but it also gives you a subtle tint of sheer colour and shine, all while providing your lips with SPF 20 protection. 

Price: On sale for $4.96

Patchology FlashPatch Rejuvenating Eye Gel Mask

Instagram/@stefaniademontismakeup

Whether you were up late cramming for an exam, had a late girl’s night out, or maybe you just want to look like you’ve had a full eight hours of sleep, this is the product you need. Simply place the patches under your eyes for five minutes, and the blend of caffeine and hydrolyzed collagen with leave you with luminous, glowing, and plump under-eye skin, making it look like you had your beauty sleep. 

Price: $4

Sephora Collection Mini Cleansing Wipes with Coconut Water

Instagram/@bymoly

This mini set of cleansing wipes is the perfect item to toss in your purse so you can have fresh-feeling skin wherever you are. These wipes great for getting airport grime off your face while travelling or for leaving your skin feeling refreshed after a long day. Not only are they an affordable beauty buy, but they smell amazing.

Price: $4

Tonymoly Runaway Strawberry Seeds 3 Step Nose Pack

Instagram/@qusqazahmakeup

You can say goodbye to pesky blackheads thanks to this three-step removing strip set that sloughs out deeply blocked follicles, leaving your pores clean and smooth. Not only is it perfect for maintaining blackhead-free skin, but the packaging is also insanely cute. 

Price: $5

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There was once a time when your local drugstore was the place to stock up on your beauty and skin care needs, but in recent years, women and men have been flocking to department  and even online for their essentials. However, drugstores have really been stepping it up and now you can find an impressive assortment of new and affordable beauty products in countless shades, styles, and formulas. And really, what could be better than picking up all your household essentials and the latest lipstick without having to go to a crowded mall?!

Since most drugstores don’t offer testers, we’ve done the dirty work for you and rounded up 8 new products that are worth checking out ASAP!

NYX Can’t Stop Won’t Stop Full Coverage Matte Foundation 24/Hours, $18

Instagram/@nyxcosmetics_canada

If flawless skin and all-day coverage are what you’re after, look no further than this flattering foundation by NYX Cosmetics. It comes in 45 shades, glides on smooth and delivers matte coverage that stays put for up to 24 hours. Seriously, we put it to the test and wore it from work to a mid-day workout and then to post-work cocktails, and it stayed put through it all. 

Covergirl Exhibitionist Cream Lipstick, $10

Instagram/@geniabeme

What we love about this Covergirl lipstick is not only is it infused with shea butter for a lasting and smooth application, but it comes in three different finishes for every mood: metallic, demi-matte, and cream. But more importantly, it comes in 27 rich shades and is such a steal!

Marcelle Flawless Xtreme Last Pressed Powder, $17

Instagram/@natashankpr

This pressed powder with a matte finish will give your skin a smooth texture and last as long as your day. Plus, thanks to the powders mattifying effect, it absorbs excess oil to leave you with a flawless finish that looks natural, not powdery and cakey.

OGX Smoothing + Liquid Pearl Collection, $6-$13

 

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A post shared by OGXBeauty (@ogx_beauty) on Jul 15, 2019 at 10:10am PDT

This collection by OGX will help you attain ultimate #hairgoals thanks to ingredients like nutrient-rich sea kelp that’s blended with luxurious pearl extract. This will give you all the shine and smoothness that your hair needs this summer.

Bioré Blue Agave + Baking Soda Whipped Nourishing Detox Mask, on sale for $7

Instagram/@bioreus

Blue agave isn’t just for tequila anymore. It’s actually known for its conditioning properties that are able to survive in desert conditions and now it’s infused in Biorés latest collection. Bioré’s Blue Agave Detox Mask is great for combination skin because it deep cleans and eliminates impurities, conditions dry spots, and lifts away dirt and oil to purify pores, making it a must-have multi-purpose face mask that you’ll be bragging to your friends about.

wet n wild Color Icon Eyeshadow 10 Pan Palette, $6

Instagram/@wetnwildbeauty

You can unleash your inner makeup artist with this wet n wild palette that features ten stunning shades, giving us major vibes of (much) pricier options. The shadows are insanely pigmented and soft, and both the shimmer and matte finishes glide on and blend beautifully for a flawless sultry or subtle look that lasts all day and night.

e.l.f Cosmetics Illuminating Mist & Set, $6

Instagram/@elfcosmetics

This setting mist from e.l.f. is formulated with aloe, green tea, cucumber, and vitamins A, C, and, E, so you’ll get a much-needed moisture boost and long-lasting makeup. The ultra-fine light-reflecting particles mean you’ll get a little extra glow, too! 

L’Oréal Paris Unbelievabrow LongwearWaterproof Brow Gel Brow, $22

Instagram/@aru89

This longwear brow gel by L’Oreal fills and thickens brows that will stay put for up to 48 hours. Available in five colours from light brown to black, this brow gel comes with a dual-end brush, which makes it easy to control when you’re sculpting your dream brows. Plus, it’s waterproof and sweat-resistant so it won’t smudge or transfer. 

Featured Image: Instagram/@covergirlph

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Summer beauty should be easy and breezy, not heavy and cakey. I’m not one for going barefaced, regardless of where I’m off to. So, when it’s 30