Ah Sephora, the mecca of beauty counters. It’s easily the one place (next to Winners or Whole Foods) where women and men alike can come with the aspirations of buying just the one item they need. This is always the goal but we’ve all been guilty of leaving the store only to realize we just spent almost a month’s rent on beauty and skincare items we didn’t know we needed (but obviously did). But alas, we’re here to tell you that there might actually come a day when you enter the store only to find out that Sephora simply doesn’t carry the products or brands you’re lusting after — shocker right?
Read on to find out 6 of the best beauty and skincare brands that you can’t actually get in-store at your neighbourhood Sephora store.
Chances are you’ve stumbled upon Pixi Beauty at your local drugstore, and if you’re anything like us, you’re obsessed. The brand’s lineup of skincare and makeup products, including its famous “Glow Tonic”, are a must-have in makeup bags around the globe and for a good reason. Each product is cruelty-free, vegetarian, and full of hard-working ingredients at insanely good prices.
Honestly, it’s probably for the best that Glossier isn’t carried in Sephora, otherwise, we would be blowing our paycheques on the brands long list of cult beauty favourites every other week. As of now, you can only shop the brand in-person at its New York and LA-based boutiques or online, but it definitely pays off as the skincare obsessed still can’t get enough of the brand’s iconic minimalistic vibe, millennial pink packaging, and killer lineup of products.
For the beauty buffs that love natural brands and products, Innisfree is definitely a must-try. This popular Korean beauty brand carries products that are bursting with natural benefits from Korea’s Jeju Island. The brand just opened its first Canadian location in Yorkdale Mall and it’s absolutely gorgeous. Innisfree is known for its “plant-to-bottle” philosophy and its affordable prices. It’s here that you’ll find bath and body products, ranging from skincare to haircare, fragrances, beauty tools, makeup, and even sunscreen.
It’s no surprise that NYX Cosmetics is one of the most popular makeup brands available today that’s shopped by both makeup artists and consumers alike. This is simply because every item in the brands impressive repertoire performs like a high-end brand without resulting in you having to break the bank. Known for its beautiful colours and variety of products that work incredibly well, trust us when we say you’ll instantly become obsessed with NYX after your first encounter with the brand, which now has professional makeup stores throughout the country and is carried in a number of drugstores.
Another drugstore-beauty fave is e.l.f Cosmetics, a cruelty-free brand that has incredible budget-friendly makeup products. Seriously, we’re talking $6 for blush and $12 for hydrating face creams. But don’t let the price points fool you. The colour payoff and long-lasting nature of the makeup products are easily comparable to department store brands.
If you find you’re unsure of what skincare routine you should be following, Skinsei does all the heavy lifting for you by creating the perfect product protocol for you. All you have to do is answer a few questions about your skin and lifestyle online, and the brand will then send you a three or five-piece skincare routine that’s been completely customized for your skin.
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