Eating healthy can get pretty pricey, especially if you’re shopping somewhere like Whole Foods.
But luckily, a recent happening is making grocery shopping at the supermarket chain a little bit more affordable.
At the beginning of April, Amazon and Whole Foods announced it would be making the “biggest investment in lowering prices and expanding Prime Member deals to date.”
The third round of price cuts is set to begin today, and while the focus is primarily on the U.S., Whole Foods told Daily Hive that they will be lowering prices on products in Canadian stores as well.
Product prices have dropped an average of 20% across the board.
Shoppers can expect to see lower prices on fresh peak-season produce like greens, tomatoes, tropical fruits, and more.
“Whole Foods Market continues to maintain the high quality standards that we’ve championed for nearly 40 years and, with Amazon, we will lower more prices in the future, building on the positive momentum from previous price investments,” said John Mackey, Whole Foods Market co-founder and CEO, in a press release.
As of right now, Whole Foods has just under 320 locations across North America, with 14 in Canada — primarily in and around the Toronto and Vancouver areas.
When the company was acquired by Amazon in 2017 many wondered what the long-term outcome would be. So far, it seems to be cost cutting to stand up to competition and to make healthy food more accessible for everyone — a major win for shoppers.
Editor’s note: An earlier version of this article stated that Canadian Prime members would receive an additional 10% off hundreds of sale items. The article has been adjusted as Prime member perks are not available in Canada.
Featured image: Instagram/@guiltfreebakerykorea
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