For the second time in Tim Hortons’ history, the iconic Roll Up To Win contest will be hosted for a second time in a year. That’s right — you can now play twice! The additional contest will begin on September 20th until October 17th.
The fan favourite event has run for 35 years and has Tim’s fans delighted to drink, eat, and win prizes everytime!
If you plan on participating, you’ll have a chance to win 12 million coffee prizes, four million donuts, 45 thousand Tim Gift Cards, Tims Rewards points, and more.
The Chief Marketing Officer for Tim Hortons, Hope Bagozzi, spoke on running the event for a second time this year, “It’s been another challenging year but we wanted to give Canadians something to look forward to and enjoy this fall. We’re celebrating our guests and showing our appreciation by giving them a second chance to play Roll Up this year and win with every roll.”
For those who are unfamiliar with how to play the newly digitalized contest that was first launched in March 2021, we can help you out!
Each time you purchase any item from Tim Hortons and scan your Tims Rewards card, you’ll earn a Roll.
However, transitioning to the app makes it easier for you to win and gives you access to more prizes!
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If you’re a Tim Hortons devotee, then you know that this time of year calls for the fan favourite contest. Roll Up the Rim to Win will be back on March 8 until April 4, but it’ll look a little different this time around including a new name.
The game will now be called Roll Up to Win, and will no longer feature the classic rolled up rim.
Rather, everything will be totally digital on the Tim Hortons app.
Some of you may be familiar with this digital version, as Tim Hortons first introduced it last year when the pandemic hit. For those who aren’t familiar, all you’ll need to do is download the app and scan it at check out to earn a virtual roll.
The Cheif Marketing Officer, Hope Bagozzi, said about the reinvention in a release that, “The growth of Tims Rewards and the Tim Hortons app were clear signals to us that Canadians are ready for a fully digital Roll Up contest — and going digital opens up all kinds of new exciting possibilities to evolve the game…”
With this change comes the new prize system. The selection will offer more items like cold coffee and breakfast sandwiches and wraps.
The best part? Everyone’s a winner. That’s right, Tim Horton’s is ditching the “please play again” slogan and replacing a ‘losing’ roll with reward points.
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Earlier this week, Canadians were outraged when news broke that Tim Hortons would be cancelling its beloved Roll Up The Rim To Win cups this year. The move comes from concerns over COVID-19, with the company stating that given the current circumstances “Tim Hortons does not believe it’s the right time for team members in our restaurants to collect rolled up tabs that have been in people’s mouths.”
But it’s not all doom and gloom — this year, Tim Hortons is taking Roll Up The Rim To Win digital.
So while the actual cups are cancelled, the contest is not!
Tim Hortons customers can still participate in the Roll Up The Rim To Win contest, which starts today (March 11). This year, there are $14 million in-restaurant giveaways (including Dream Donuts) and $16 million larger prizes, with things like cars, TVs, AIR MILES Reward Miles, pre-paid gift cards, and Tims gift cards up for grabs.
To participate, you’ll need to sign up for Tims Rewards and download the Tim Hortons app.
The new format of the contest actually makes things a lot easier — participants don’t need to worry about losing their little proof of win anymore! As soon as you make a hot beverage purchase, your “rolls” will be added to your Tim Hortons app or online account at rolluptherimtowin.ca. You can also share your winning rolls with friends through the app or online account.
Prizes are randomized, just like the Roll Up The Rim To Win cups, and there’s a 1 in 9 chance of winning.
And this year for Roll Up The Rim To Win, there’s extra incentive to participate. For the first two weeks when you make your hot beverage order through the app, you’ll receive two rolls. When you make your purchase at the restaurant, you’ll get a hot beverage giveaway.
There’s also an incentive for creating less waste this year. When you purchase at cash with a reusable cup at the cash register or mobile app, you’ll get 3 rolls on the app.
So what are you waiting for? Run to your nearest Tim Hortons and start playing!
The giveaways end on April 7. Get full contest details on rolluptherimtowin.ca.
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