The extremely well-known Toronto-based beauty company, DECIEM, has been sold to Estée Lauder for a massive sum of money.
DECIEM got major recognition for its own brand called The Ordinary. The Skincare line received a cult-like following for its high-quality ingredients and incredibly low prices.
If this brand isn’t incorporated into your beauty routine already, well then you’ve definitely seen it all over the internet.
Estée Lauder announced in a release this week that it will be purchasing the beauty company in a two phase series at a valuation of $2.2 billion USD.
The first phase of the transaction will leave Estée Lauder with a 76% ownership of DECIEM, and will take place by June 30, 2021. The completion of the second phase for the remainder of the company will be finalized within a three-year period.
Fabrizio Freda, President and Chief Executive Officer of The Estée Lauder Companies Inc. expressed excitement about the deal, “Over the last four years, we have built a truly special long-term partnership with the incredible DECIEM team, and we are excited for what the future holds.”
The major bonus for DECIEM fans around the globe is that product shortages and long delivery times will be a frustration of the past once it becomes part of Estée Lauder.
The CEO of DECIEM speaks on how this is the right move due to the late founder, Brandon Truaxe’s, ultimate goal, “Brandon dreamed of ELC being the forever home for DECIEM, and we are truly humbled to achieve his vision today.”
With this major move, it’s with high hopes that DECIEM will continue to offer the awesome quality and price points that we all know and love, but only time will tell.
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When it comes to natural beauty and skin care products, where does one go in Toronto?
While the tried and true stores like Shoppers Drug Mart and Sephora always have plenty of products to chose from, sometimes a visit to these trusted options can be overwhelming because of the never-ending selection. This is why you need to go directly to the source and head to the nearest natural beauty boutique. Luckily, when it comes to the eco-conscious beauty scene, Toronto is doing its best to stay ahead of the scene.
Trust us, you
Toronto certainly has no shortage of beauty stores and like everyone, we’re obsessed with scoring a deal.
Today we’re rounding up 8 of our favourite affordable beauty stores in the city because with so many in the city, it can be tough to track down the best of the best. No matter what you’re looking for, whether it’s skincare or beauty, it’s all here and all available within your budget!
Get ready to shop these 8 affordable beauty stores all right here in Toronto that’ll have you looking gorgeous but not going broke!
NYX Cosmetics
Instagram/@nyxcosmetics_canada
NYX Cosmetics is a great spot for all of your makeup needs! They offer a large assortment of high quality makeup at really great prices. If you like creating bolder looks, this brand has everything you could ever need; but they also have some great options for creating more natural looks as well! Makeup junkies of all kinds will love NYX Cosmetics and with two locations in the city, it is super convenient to shop!
DECIEM
Instagram/@deciem
There are 7 DECIEM stores in the city, making this beauty store easily accessible. Here you will find a great assortment of affordable hair care, skincare, makeup, body care, and supplements! DECIEM offers a wide selection of brands such as The Ordinary and Hylamide. With such a wide selection of products at unbeatable prices, DECIEM is bound to be a new favourite of yours if it isn’t already!
Morphe
Instagram/@schianaxbeauty
Morphe recently opened its first Canadian store at Square One in Mississauga and you’re definitely going to want to check it out! Morphe has a wide range of incredible products and since the brand focuses on affordability, shopping here won’t break the bank. Their makeup brushes and eyeshadow palettes are among their most notable products but they have a wide selection of products you will want to add to your makeup collection!
Miniso
Instagram/@miniso.canada
Miniso has a wide assortment of products, including beauty products! From makeup to skincare and perfume, Miniso has a great selection of products you will instantly love. They also have really nice accessories and beauty tools as well!
Holika Holika
Instagram/@holikaholikacanada
Holika Holika is a Korean beauty retailer that has a wide assortment of products for incredible prices! The store is located in the Yonge Eglinton Centre and has a really fun, colourful atmosphere. It is fun to shop here and you will love the prices! There are lots of unique products you won’t find anywhere else too, which always makes for a great shopping experience.
Lush Cosmetics
Instagram/@lushcosmetics
There are a few different Lush Cosmetics locations in the city, all of which are worth checking out! Lush is pretty well known for creating fresh, handmade cosmetics at reasonable prices. Whether you want to stock up on makeup, skincare, body care, or fragrances, Lush has everything you could ever need! And, not only are their products affordable and good for your body but they’re good for the environment too, which is a total win!
Shoppers Drug Mart
Instagram/@shoppersdrugmartofficial
There are tons of Shoppers Drug Mart locations all over the city, making it one of the most convenient places to shop for affordable beauty. While Shoppers Drug Mart’s Beauty Boutiques also carry luxurious brands, they also have a wide selection of affordable beauty brands as well. Here you can stock up on all the essentials and try out new products. Their PC Optimum Card also makes shopping here worthwhile. You earn points for every dollar you spend in store and can earn bonus points on select items each week which can can later be used to score money off your purchases making it even more affordable!
The Body Shop
Instagram/@thebodyshop
The Body Shop is another great place if you’re looking for makeup, skincare, and/or body care products for a good price. They offer really high quality products for a reasonable price and often have great deals going on too! Their body care products all smell delicious, they offer great skincare products for every skin type, and their makeup is reflective of the latest beauty trends.
Featured Image: Instagram/@deciem
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