Joe Fresh is excited to announce its first design collaboration with Canadian content creator, Brand Marketer, and Entrepreneur, Sasha Exeter! The stylishly curated launch of activewear offers apparel for Women, Kid Girls, and Toddler Girls. The limited-edition Joe Fresh x Sasha Exeter collection includes crop tops, bike shorts, leggings, and more.
Sasha Exeter spoke on her excitement about the collab saying, “It’s been so rewarding working alongside the Joe Fresh design team to create activewear pieces that are functional, versatile and on-trend, and that women of all sizes and shapes can feel confident wearing.”
“We are thrilled to continue our partnership with beloved fitness ambassador, Sasha Exeter, and take it to the next level,” says Ian Freedman, President of Joe Fresh, “Being a former elite athlete, Sasha has provided knowledge about the technical design of the activewear products, and we’re excited to share them with our customers.”
New athletic wardrobe, here we come!
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If you’ve been loving at-home workouts and exercise practices, you need to get yourself a great quality yoga mat. A yoga mat will offer an excellent cushion for your joints and the sturdy grip you require to get in a good sweat. Enjoy your workouts comfortably and safely from now on, from yoga to stretching and anything in between, you’ll be grateful for the extra support your mat provides.
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If you’re in need of some fresh air during your workouts but are concerned that it may be too chilly, fear no more! There are so many awesome cold-weather workout pieces to ensure that you can enjoy your exercise routine while being comfortable. Whether you prefer a run, hike, or a leisurely stroll, you’re sure to look great while enjoying the outdoors.
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If you’re looking for a little extra push to get you to the gym after the holidays then you’re in the right place. I’ve always found that finding motivation to workout after a hiatus can be tough but there’s something about rocking new fitness gear that puts a spring in my step and hopefully will for you too!
Instagram/ @girlfriend
Get ready to wow in Girlfriend Collective with their modern, streamlined pieces that look fab but are also super flattering. With the philosophy that fashion is about quality, not trends, Girlfriend Collective focuses on sustainability above all. Their leggings and bras are all made from recycled plastic so if one of your 2019 resolutions was to get in shape AND help reduce waste, this is one brand you need to check out!
Instagram/ @outdoorvoices
Affordable doesn’t necessarily mean cheap and Outdoor Voices is here to prove it. Their designs are well made and highly functional but also won’t break the bank, which is perf for any of us (myself included) who are minding every nickel and dime after holiday shopping. Outdoor Voices creates pieces that are easy to wear and easily blend with what’s already hanging in your closet. I’m also giving them major snaps too because their designs aren’t just about performance but more importantly, about having fun!
Instagram/ @p.e.nation
Bringing streetwear into activewear is Aussie brand P.E Nation and their luxe designs are meant for anyone who lives a fast-paced life and doesn’t have the time for multiple outfit changes in a day. Using bright colours and bold lines, their pieces are super wearable and trendy and even better, they’ll work wonderfully with other pieces that you already own. P.E Nation proves that style doesn’t have to be sacrificed for functionality and performance because we deserve to have it all!
Instagram/ @michi_ny
If one of your 2019 resolutions was to shop more locally, then here’s your chance! Michi is a Toronto-based brand and they’re all about chic and sleek activewear that’s highly functional and performs well. What makes Michi different than any other workout brand is their attention to detail like sexy mesh panels and fun straps that allow you to express your personal style while slaying at the gym!
Instagram/ @ultracoractive
One brand that’s a bit of a splurge but def worth it is Ultracor and they’re known for their extremely well-made fashion-forward fitness wear. A fave among fitness stars worldwide, Ultracor’s designs will take your workout wear game from zero to 100 in the blink of an eye. Using fun prints and edgy design details, you’ll be excited to suit up and strut your stuff at your next spin class!
Instagram/ @hyba
Reitman’s own fitness line, Hyba is stylish and functional but also won’t hurt your wallet. You’ll be bringing the sunshine to your workout with their fashion-forward designs with bright colours and fun patterns. Unfortunately, their brick and mortar stores are closing but you can still shop Hyba at most Reitmans stores.
Instagram/ @sweatybetty
London-based Sweaty Betty is all about challenging the notion that being sweaty is a bad thing when in fact sweat means that you are working hard and that’s something to celebrate, right?! The brand designs activewear that’s fashionable but still wearable for every day so you can say goodbye to ‘gym’ clothes and ‘normal’ clothes and just wear one versatile look!
Instagram/ @koral
Koral believes that we should all live, look and feel our best. That’s why the brand created their luxe and cool workout gear. Sleek designs met with fashion-forward details that include metallic panels, gold shimmer, and sexy cutouts. Just because you’re hitting the gym, doesn’t mean you can’t turn a few heads while you’re there, right?
Instagram/ @the_upside
Using fun prints and patterns in their wide variety of fitness wear, is Sydney, AUS based The Upside. They believe that style doesn’t need to be compromised to achieve top-quality functionality and performance. Their mega cool pieces are categorized by activity like yoga, gym, run and recovery, so there’s something for everyone regardless of what you’re into!
Instagram/ @beyondyoga
Serving simplicity but making it fashion is Cali based Beyond Yoga. Their pieces are luxe and allow you to seamlessly transition from workout to brunch to even cocktails. With unique fabrics and trendy details, Beyond Yoga should definitely be your next go-to.
Featured image:Instagram/ @koral