Tim Hortons New Contest Will Connect You With Your Neighbour
Living in a big city is undoubtedly exciting: endless entertainment options, big career opportunities, unique food, vibrant culture and millions of people surrounding us every day… Ironically, however, with so many people around, it’s so easy to lose touch with the world and feel lost and lonely. Today loneliness is considered a serious problem and is an inherent part of living a big city life.
To help make the world a friendlier place and at least partly solve the problem, Tim Hortons has started an initiative aimed at helping foster new relationships and build connections in communities across the country. And according to the company, meeting your neighbour over a freshly brewed cup of coffee could be the first step in that direction.
“There is an inherent power to human connection and real benefits to relationships within our communities,” said Emily Levitt, Cornell anthropologist.” It’s so important to foster real, in-person connections with one another to build strength and a sense of security.”
This past month, Tim Hortons gave Canadians the opportunity to meet their neighbour for the first time. And the results were surprising. According to the company, over a fresh cup of coffee, strangers became friends, future plans were formed and true connections were made. The company also revealed that 67 per cent of Canadians would be open to meet their neighbour, but some of them simply don’t know how to initiate the meeting.
“Tim Hortons has a longstanding tradition of making a difference in the communities we serve. Whether it’s in our Restaurants or the backyards of our Guests, we’ve been helping people connect over coffee for decades,” said Sami Siddiqui, President, Tim Hortons Canada. “We get to see the generosity and connections between Canadians in our Restaurants each and every day, and look forward to witnessing even more relationships formed over our coffee.
To learn more about the contest, head over to the website.
What do you think about the new Tim Hortons campaign? Let us know in the comments.
Featured image: Instagram/ @timhortons