The turn-over-rate of new brands and trends in the fashion industry is at an all-time high. With such a heavy focus on fast-fashion, one can easily miss the subtle gleam of niche brands against the corporate giants. Keep your eyes and ears open for the quiet buzz of new brands that are redefining the ethos and approach to fashion and beauty. Discovering a new line before everything is sold out is exactly the same feeling as discovering a band before they make it big on the radio. If you’re looking to shop some under-the-radar brands, then today is your lucky day!
Want to get ahead of the masses? Don’t sleep on checking out these 8 under-the-radar brands!
This quintessentially quirky brand, Susan Alexandra is making accessorizing fun and exciting again. All ’90s kids will rejoice with the brands use of charms and beads that are reminiscent of friendship bracelets that were oh-so-popular in that decade. Known for its eclectic handbags akin to something you’d find in an old Delia’s catalog, these pieces make high-end luxury playful. The brand leans slightly towards the more affordable end of designer, and all the pieces are made by hand in New York. It’s so cool that the inspiration is drawn from classic New York bodegas, vintage Oilily patterns, hip hop, candy, and a range of emotions.
Now part of Net-a-Porter’s NET SUSTAIN line, Nagnata is an Australian athleisure brand that’s equal parts fashionable and functional. This highly-sustainable line uses certified organic material with minimal wastage, upcycled textiles, clean dyes, and ethical and fair trade manufacturing. Nagnata’s cotton is what makes every piece stand out and it’s all treated without synthetic pesticides, insecticides, herbicides, or fertilizers.
Formulated by the LA salon with the same namesake, Biba takes a chic approach to holistic beauty. The brand believes that skincare starts from within. Reducing cortisol levels, ridding of adrenaline deposits, and lymphatic drainage are part of simplifying skincare. The brands founder, Biba, wants to get rid of the intimidation and trendy fads that so often distract consumers. If you don’t find yourself in Beverly Hills, you can luckily order skincare line online. I’ve got my eyes on the Daily Cleanser, Mandelic Meta Serum, Plant Stem Cell Peptide Serum, and Calming Sulfur Zinc Mask.
Swimwear meets athleticwear line, Fisch Swim is handmade in Italy from Italian ECONYL®, a sustainable kind of regenerated nylon fibre made from fishing nets. To decrease the brands carbon footprint, and to maximize the sustainability of its business model, Fisch Swim’s fabric mill and swimwear factory are just two hours apart from each other. If you’re one for quality, Fisch’s textiles are woven in Lombardy, one of the top manufacturers of luxury textiles in the world. I’m currently coveting every piece in the Leo print, partially because leopard IS in fact a neutral, and partially because I am a Leo.
This Toronto-based makeup line is made up of just lip liners and lipsticks, with a heavy focus on nude tones that are suitable for all skin tones. This brand is women-founded and owned, and it practices inclusivity through the hashtag #allclusive. Through lipstick, 1 Day Beauty works to “democratize beauty as a brand that can be as fluid as the people who consume it.” Oh, did I mention these lippies last through pizza night?
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Give it a season, and this glasses brand, Carla Colour, will be seen on street style stars everywhere. I recently purchased the Beryl Amber’s and I don’t have an ounce of buyer’s remorse. The Kenzie’s are a classic ’90s shape reminiscent of what Caroline Bessete wore. This brand takes unconventional shapes and colours, and makes them totally wearable for everyday.
Vegan leather can easily be a hit or miss, and most likely a miss if you don’t want to shell out serious cash. Find your next everyday bag or evening clutch thanks to the Angela Roi’s clean colours and classic shapes. The Mini Hamilton Crossbody is perfect for anyones daily commute or girl’s night out. The chain strap detail adds edge to the minimalistic design, and adjusts to be worn crossbody or over-the-shoulder.
Let’s focus on this British intimates line’s bodysuits for a second. Yes, it’s the brands bras and undies will make it into your shopping cart, but it’s the bodysuits that will make you check out. Do yourself a favour and invest in high-quality basics, but with OW, you’ll get them with a twist. The brands Cushnie-esque cutout design makes simple, neutral bodysuits a little more exciting, and the perfect addition to your daily uniform. Also, Jojo Bodysuit will go with everything, without the generic white T-shirt simplicity.
Featured Image: Instagram/@saracamposarcone
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