Hypebeast is reporting that classic American brand Ralph Lauren has just announced that the company lost upwards on $204 million USD is the fourth quarter alone. The losses came from poor sales and a decline of physical retail stores. This is the ninth straight quarter that Ralph Lauren has reported losses, and sales are down company wide amounting to $1.57 billion USD.
Industry insiders believe that Ralph Lauren will not be able to sustain this continued loss and that a company restructuring could be in the near future. A restructuring process could see stores close or a reduction in brand offerings, and the brand focus on a smaller retail footprint.
It will be interesting to see how it shakes up in the near future, but Ralph Lauren might follow the road of other retailers that are no longer able to maintain a national widespread retail footprint.
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