So you have an event you want to attend. The event calls for something fancy, and you don’t have the resources or energy to go out and get something new to wear. What do you do? This seems to be a question that has been asked before as rental clothing websites have tried to break into the market before.
Except for a few players, the rental dress online swamp companies don’t really work. It’s expensive to continually buy new clothing and warehousing it always seems to be a difficult endeavour.
Which is a why a new twist on the popular idea could be the answer consumers are looking for. Let us introduce you to BORO.
Boro is a Toronto-based organization that wants to connect women with clothes they have in excess to women who would like to borrow those clothes.
Boro was founded with a lofty objective: to offer quality garments at an accessible price to pursue accessibility over ownership and to lead the way for socially conscious retail business.
The idea behind Boro was an answer to a problem. The problem being that too many garments are purchased by women and only worn once. With increasing pressure to always look different at formal events, weddings, parties and get-togethers it’s difficult for women to maintain a solid rotation of evening gowns and event wear without breaking the bank.
This idea is different from the rental companies in the sense that rental dress companies have to buy new clothing. The Boro model is more sustainable because it relies on already purchased and manufactured clothing to be the backbone of the Boro economy. It reduces waste and gives rarely worn clothing a new lease on life.
Users can either upload clothing if they have too much or browse a selection of clothing to borrow. The lister lists how much they are willing to borrow the garment for and the borrower pays the lister.
And for all you listers out there don’t worry Boro has an active insurance policy to ensure your garments come back they way you sent them out.