Last month, Canada Goose announced that it would be pivoting its manufacturing strategy to lend its support to COVID-19 relief. And during the week of April 9, the outerwear brand delivered on its promise to hospitals across the country.
Now Canada Goose plans on ramping up its contributions to further help slow the spread of COVID-19.
“These unprecedented times call for decisive, collective action and now is the time for Canada to invest in Made-in-Canada solutions,” Dani Reiss, President & CEO of Canada Goose, said in a press release. “With one of the largest Canadian apparel manufacturing infrastructures in the country, we are uniquely positioned to re-tool our facilities and refocus our teams to produce a variety of personal protective equipment – and we are prepared to leverage all of our resources to do what’s right for our country.”
Over the next couple of weeks, Canada Goose will reopen all eight of its facilities and will see as many as 900 employees support the initiative.
On top of the 14,000 medical scrubs and gowns that Canada Goose promised at no cost, the outerwear brand will now be producing up to 1.5 million gowns, with up to 60,000 gowns per week, at cost for Canadian hospitals and medical centres.
The company plans to donate any unintentional profits made to COVID-19 relief funds.
Canada Goose will work closely with federal, provincial, and local health authorities to provide as much gear as possible to frontline workers and those in need.
In addition, the company is also taking care of its workers by using recommended social distancing protocols and safety regulations.
At times like these, we are so proud of companies like Canada Goose lend support to COVID-19 relief efforts.
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