Change of Scandinavia Plans More Canadian Stores
Danish lingerie and fashion brand Change of Scandinavia is planning a substantial Canadian store expansion over the next several years. The retailer’s goal is to roughly double its current store count, and it’s working with brokerage Think Retail on the expansion.
Change of Scandinavia is particularly unique because of its large bra sizes, which cater to a different niche than other lingerie retailers such as Victoria’s Secret and La Vie En Rose. About 75% of Change’s bras are in the DD to M cup size range, with a wide range of fits and styles. Most other lingerie retailers operating in Canada sell bras in the B-D range. Change stores offers free bra fitting to ensure that its products meet the needs of its diverse customers — and prices are kept reasonable to attract a broad clientele. Approximately 75% of Change’s revenue comes from underwear and bras, with the remainder from loungewear, swimmer, nightwear and stockings.