Cineplex Is Rolling Out A New Hyper-Realistic VR Experience Across Canada
Cineplex has just made a major announcement that will see an experience unlike any other come to cities across Canada. In partnership with The VOID, an immersive entertainment company Cineplex announced an exclusive expansion agreement that will see the opening of The VOID experience Centres in key Canadian markets.
The VOID’s technology creates physical stages and multi-sensory effects including touch and smell making The experience perfect for fans to enjoy with friends and family.
So what is The VOID actually like? While it’s described as a hyper-realistic experience, the video below really gives you a sense of what its actually like:
With its first location already successfully operating at Cineplex’s The Rec Room in downtown Toronto, the agreement announced today will provide Cineplex with the exclusive rights to operate The VOID concept in Canada. The initial plan is to open a minimum of five VOID Experience Centers over the coming years, both inside and outside of Cineplex operated properties. Opening last summer, residents and visitors to the Toronto area have been able to step beyond reality and into the Ghostbusters: Dimension at the city’s favourite destination for ‘Eats & Entertainment,’ The Rec Room, at the historic Roundhouse.
“In addition to announcing this Canadian market development plan with The VOID, today we are also sharing the news that this summer we will be opening a second location in Canada at our West Edmonton Mall location of The Rec Room,” said Ellis Jacob, President and CEO, Cineplex. “Entertaining people is what we do best and this truly immersive, engaging and interactive experience is a great addition to our growing list of entertainment offerings.”
“We’re committed to transporting everyone, everywhere on virtual adventures. To deliver on that promise, The VOID will continue to open our unique entertainment centers in key markets and major destination cities,” said Cliff Plumer, CEO of The VOID. “Through our partnership with Cineplex, The VOID will bring immersive VR – through sight, sound, touch, smell and motion – to a broad consumer audience.”
Each VOID Experience Center consists of:
- Social Experience: The VOID is a shared, multi-person experience that creates a tangible emotional bond as people play together unlike most VR that isolates users.
- Original and Beloved Storylines: Enter unexplored worlds filled with immersive and entertaining experiences. Guests can step into some of the world’s favorite franchises, including Star Wars™: Secrets of the Empiredeveloped by ILMxLAB and Ghostbusters: Dimensions.
- Physical Sets: Custom stages and a wide array of sensory effects, designed specifically by The VOID are used to fully draw participants into the digital world that has been mapped over the physical space.
- State-of-the-Art Gear: The VOID’s proprietary designed equipment melds the physical and digital worlds together through head mounted displays (HMDs), backtopTM computers and haptic vests, allowing sensory effects to be felt from multiple points using haptic feedback.