King Street neighbourhood which is currently taking part in a pilot project that sees cars diverted from main sections of King Street in order to improve pedestrian and transit flow. In an effort to bring back business to the neighbourhood, the City of Toronto has launched Food is King – a promotion on now until March 4 that will provide visitors a one-time $15 Ritual credit towards any menu item at over 40 participating restaurants in the are of the King Street pilot project.
“Ritual is one of the City’s growing success stories, and as a King Street business they are offering an innovative way to support local establishments as we pilot this new street design,” said Mayor John Tory. “I’m happy to see Toronto technology used to support Toronto businesses, as part of our continued commitment to making sure the King Street Pilot works for everyone.”
The promotion was put into action in an effort to drive foot traffic to the stretch of King Street between Bathurst and Jarvis.
“Supporting Toronto businesses is central to our work at the City,” said Councillor Michael Thompson (Ward 37 Scarborough Centre), Chair of the City’s Economic Development Committee. “The partnership we have forged with TABIA and Ritual will reinforce the vibrancy of our King Street business neighbourhood and promote the success of its great, diverse dining establishments.”
Source: City of Toronto