Ambitious Plans For Farm Boy Grocery Chain
Ontario-based, fresh local food market chain, Farm Boy has finally opened in Toronto as of March 1st. They are already expecting lots of expansions across Canada in the next few years.
The new, 20,000 square foot fresh market in Etobicoke – Farm Boy’s 25th location – celebrated its grand opening with a ribbon-cutting ceremony.
Farm Boy has exploded since 1981, from Cornwall, Ontario to a more ‘Whole Foods-style shopping experience,’ with over 24 stores around the province. Some of the newer locations have shown up in Whitby, Pickering, Kitchener and London, Ontario. Their next store opening will be in in Hamilton.
It provides a unique and friendly, fresh-market shopping experience featuring their signature farm-fresh produce, organic, natural and locally sourced foods, plus their popular store brands and wholesome fresh prepared meals, made from scratch in the Farm Boy Kitchen. They also feature salad and hot bars with breakfast, lunch, and dinner options. Farm Boy carries its own line of private label products with 60 new products launched in 2017.
Farm Boy already has begun to talk about expansions into Southern Ontario and the Greater Toronto Area, followed by the rest of Canada. “When I joined Farm Boy we travelled around the world looking for the best food ideas and then we ranked our stores against the best in the world and then we decided where we needed to get better. We decided we wanted to be more like Wegman’s. We wanted to be more like Trader Joe’s. We wanted to be more like Whole Foods. We wanted to be more like great stores Marks & Spencer Food. Great stores. We got on a mission to change ourselves. It was an evolution because you don’t change overnight. We evolved into a store that has three distinct shops now,” said CEO Jeff York.
According to Retail-Insider, they would like to be defined as a fresh food experience and not as a grocery chain.
What do you think of Farm Boy so far? Email me at email@example.com.
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