High End Mattress Company DeRucci Expands in Canada
Since we spend one-third of our lives sleeping, a good bed is crucial to making the most of your waking hours. And who doesn’t want a better night’s sleep?
High-end mattress and bedding company, DeRucci Beddings Company Ltd, has been making a massive footprint around the world since 2004, and now has more than 3,000 stores in Asia, Australia, Europe, and North America. Currently, the China-based company, with its mission to help people improve their sleep, is setting its vision on increasing its growth within Canada.
De Rucci’s first two Canadian stores opened two years ago in Vancouver. Their third store opened in December in Markham, Ontario, in the SmartCentre Markham Woodside Plaza, with about 8,300 square feet. “It boasts a luxury feel,” says Lawrence Mosselson, VP of leasing and consulting with S&H Realty Corp., which works with DeRucci on site selection in Ontario. DeRucci plans on further expansion in Canada, with a focus on the GTA and Vancouver, in shopping plazas, enclosed shopping centres, and standalone sites. Stores will range from 3,000 to 5,000 square feet. Once they garner brand recognition in these markets, they will further expand to other Canadian cities. The intent going forward is to open smaller, satellite showrooms,” Mosselson says.
While the company’s products are manufactured in China, many of their products are designed in France and Italy and made with materials sourced in Europe. Investments in ergonomic research and technology have helped them produce mattresses that are not only comfortable, supportive, and functional, but with a contemporary design. According to Mercury Ma, DeRucci’s President in Toronto, “we have very, very high-end mattresses. We target medium to high-end customers, and they are very focused on quality.” While retail prices for their mattresses are as high as $20,000, most of their items range from $1,500 to $5,000.
While DeRucci’s main focus is on its bedding and mattresses, it also carries a variety of other bedroom items, such as sofas and accessories.
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Julia is the Editor and Community Manager at StyleDemocracy. She loves spending her time outdoors as much as possible. Her favourite things include podcasts, dogs, photography, reading, picnics, interior design and travelling. Follow her personal account @juliarmelcher.