H&M Just Announced A New Womenswear Collaboration

Even though fast fashion has a bad reputation these days, it’s certainly refreshing when a fast fashion retailer goes the extra mile and launches a collab that’s fresh and inventive. This is why we’re so excited about H&M’s newest womenswear collaboration with Richard Allan.

Launching on August 22 in select stores worldwide and online, the Richard Allan x H&M collection is inspired by the silk scarf of the swinging ’60s in London.

hm new womenswear collaboration

Richard’s daughter, Cate, re-launched the brand in 2014 and has brought his vision and and flamboyant style to a whole new generation.

“It is wonderful to know that my father’s prints will be worn by a whole new audience – he would have been thrilled, as I am. Many of his colourful designs are as relevant today as when first conceived from the 1960s to the 1980s and H&M’s re-interpretation for the 21st century is an inspired creation. It will hopefully open the door to new generations in new places, showcasing the extraordinary talents of Richard Allan, whose prints became a by-word for colourful chic,” says Cate Allan, creative director of Richard Allan London in a release.

The collection consists of a wide range of stylish dresses, blouses, skirts, shirts, trousers, and accessories all in exciting patterns. The silhouettes are contemporary and eye-catching with details like high necklines, wide cuffs, and soft pleats.

hm new womenswear collaboration

“Swinging London in 1960s is such an iconic era full of wonderful prints and an exuberant spirit that still feels very now. We’re absolutely elated to be collaborating with one of the most statement-making print designers from this time. By taking these classic vintage prints from scarves and reimagining them in a new context, the pieces from the Richard Allan x H&M collection feel both strong and feminine, yet with a sophisticated touch”, says Maria Östblom, head of womenswear design at H&M in a release.

Featured Image: H&M

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