Everything To Know About The Instagram Face Trend

Everything To Know About The Instagram Face Trend

Gone are the days of scrolling through Instagram and seeing selfies simply edited with the Valencia filter on your feed. Now, we’re inundated with images accented with smooth skin, sharp jawlines, pouted lips, and wide eyes, thanks to apps like Photoshop and Facetune. It’s a trend informally known as ‘Instagram Face’ and it’s completely changing how women, and men for that matter, present themselves on social media.

Sure, we can blame the likes of high-profile Instagram influencers, celebrities, and models.

The truth is, society has always been a fan of beauty and skincare treatments that help them look like the best version of themselves — especially if it can be completed with the swipe of a finger, and most often, free.

In today’s social world, it’s common to see women and men rocking looks (whether intentionally or unintentionally) inspired by those of the Kardashian and Jenner sisters, Olivia Culpo, and Insta-star cousins Natalie Halcro and Olivia Pierson.

And for fair reasons because these women are not only drop-dead gorgeous, but they ooze a sense of confidence and beauty that our generation craves. 


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We spoke to Kaye Escalona and Jessica Campana, owners of Toronto’s Starlight Med Spa, which dubs itself as ‘top medical estheticians and skin transformations.’

While they haven’t specifically heard of the term Instagram face before, they immediately were under the impression that it meant having “a gorgeous face that may have been filtered or edited to appear perfect.” The truth is, the concept of perfecting one’s look goes beyond simply editing and enhancing photos.

Escalona and Campana say they have noticed that more people are looking for procedures to take what’s already “good” and making them even more “perfect”— similar to what you might see with Instagram models and celebrities. 


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At Starlight Med Spa, clients might not arrive at their appointments with photos of celebrities to show as inspiration for their treatments, instead, it appears they are most influenced by Instagram models and often refer to them from time to time.  

But more notably, the co-owners say they have found that attitudes toward beauty treatments, in general, are more widely accepted in recent years, and now men and women get them done openly and without hiding what they’ve done. However, the pair says, “some people do still hide and deny the work they’ve had done.”

“We only work with non-surgical treatments, tailored toward skin health so clients with problematic skin have always wanted to achieve the luxury of clear skin where they can go makeup-free. This want is not new,” they told StyleDemocracy.


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So what exactly is the look that Escalona and Campana’s clients are after? They say that younger clients often ask for lifted brows and fuller lips, which can be achieved through Botox and other injectibles. These are procedures that countless celebrities and influencers have had done, whether they’ll admit to it or not.

“We believe younger people are doing these treatments because they are now aware and exposed to them through social media,” they said. 

But more commonly, their clients want what everyone wants and has always wanted, “a clear, even, toned, bright, and healthy complexion,” which also allows them to achieve the flawless, filtered look without having to have any needlework done. 


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But don’t let the thought of any of these procedures alarm you as non-surgical treatments, which means there’s no downtime, can help you make your favourite edited picture on social media a reality and can often be achieved instantaneously. 

As for where to start, the spa owners say the perfect Instagram face includes a clear, bright, and youthful complexion.

“There are no filters in real-life, and constantly piling on makeup to hide imperfections can be tiresome and time-consuming. Natural beauty is beautiful and starts with taking care of your body’s largest organ, the skin.” 

“Beginning a skin transformation is a unique journey, as all treatments and ingredients used in at-home products must be tailored specifically to an individual’s unique skin type and conditions,” they continued. “The perfect Instagram face begins here and then find your face’s best angles, and know that a happy face free of tension and stress always looks best.”

Featured Image: Pixabay

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