Canadian Jollibee lovers should be celebrating after the announcement of 100 new locations opening all over the country in the next five years. The very popular Filipino food-chain currently has four locations open in Canada – one in Scarborough, one in Mississauga and two in Winnipeg.
“We opened Scarborough April 1. We plan to open Mississauga towards the end of next month. And then go into the other major provinces in Alberta then in British Columbia and these other key cities,” said Jose Minana, Jollibee Foods Corporation’s North American Group President.
The menu includes favourites Chickenjoy, Yumburger, Champ burger and Jollibee Spaghetti. “We have peach/mango pie. The mangos are all imported from the Philippines. We’re very proud of our mangos. It’s really one of the best in the world. You mix it with Western peach. It’s quite different. It’s a universally accepted product but with a very different twist. It makes it very unique.”
Minana said one of the key factors that go into deciding where Jollibee sets up shop depends on the composition of Filipinos in that population.
According to Retail-Insider, Jollibee Foods Corporation is currently the largest Asian food service company, operating in 16 markets, with over 4,200 stores globally, of which 1,289 are Jollibee brand stores. The company’s aggressive expansion plan in North America is part of its overarching goal to be among the top five restaurant brands globally, it said.
The market capitalization for Jollibee Foods Corporation is currently $6.3 billion (USD).