Our favourite discount Canadian grocery chain No Frills designed their own clothing and we’re really into it. They’re clearly up to something, judging by the content of a cryptic new Instagram account and website. If you haven’t noticed, posters have been appearing all over downtown Toronto advertising something called ‘HAULER.’
No Frills wrote on Instagram that a “Hauler” is:
- Someone who cares not for frills.
- Someone who is frugal, and proud of it
- Someone who hauls. Hard. (See definition of haul)
- Someone who shops at No Frills. Linda’s such a hauler she needs a stretch minivan.
The website haulershop.com and the hashtag #HAULER are officially live. There’s also an Instagram account that is linked to the website which has been boosting the brand since last week. Hauler was released Canada-wide yesterday!
Three t-shirts, one long sleeve, and a sweatshirt are officially on sale now! The brand plans to expand its collection depending on what consumers ask for.
Source: Blogto.com
What do you think of Hauler? Let us know in the comments!
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