Japanese and Japanese-inspired brands have made a splash in Canada. And while some retailers are struggling (and some closing their doors forever), Canadian shoppers are gravitating to stores like UNIQLO, MINISO, and MUJI for clean lines and minimalistic designs.
Just recently, a brand new line launched in Canada that has a much different appeal from the brands most shoppers affiliate Japan with.
Puebco launched in Canada this summer.
Kicking off its launch into North America with a pop-up shop at Stackt Market, Puebco began in 2007 and has gained major popularity in Asia and Europe. Its founder, Hirotaka Tanaka, spends 300 days of the year traveling across Asia searching for inspiration, fabrics, and technics for the goods that make up the extensive Puebco collection.
Like other Japanese brands, Puebco Canada’s offerings are built up of simple, yet versatile pieces. But its inspiration is utilitarian, with sustainability front and centre.
The collection features everything and anything you could imagine — think hangers and storage to aprons and dog beds — made from materials that otherwise would’ve made their way into the trash.
Puebco has hundreds of different items to explore, but there are a few things that I’d love to see in my house right now.