Revlon Just Announced Ashley Graham as New Face Of The ‘Live Boldly’ Campaign

Revlon has introduced four diverse models to support the brand’s latest “Live Boldly” campaign: Adwoa Aboah, Imaan Hammam, Raquel Zimmerman and Ashley Graham. The ambassadors will demonstrate what it is to “Live Boldly”.

Gone are the days when exclusively stick-thin models were allowed to walk the runways and star in fashion campaigns. Today more and more major beauty and fashion brands are embracing the concept of body positivity and celebrating the diversity of women’s beauty around the world.

Following the recent trend, Revlon has introduced four diverse models to support the brand’s “Live Boldly” campaign: Adwoa Aboah, Imaan Hammam, Raquel Zimmerman and Ashley Graham. Alongside the iconic actress Gal Gadot, who became the face of Revlon’s campaign earlier this year, the ambassadors will demonstrate what it is to “Live Boldly”.

As an avid advocate and body activist, Ashley Graham has been chosen to lead the campaign. According to the brand, her optimism, compassion and strength, have helped change the industry’s perception of beauty and opened doors for more plus-size models worldwide.

“I am thrilled to be part of this timely and groundbreaking campaign with different types of women across races, ages and sizes, and to leverage this platform to continue to create positive change,” said Graham about her new role. “To ‘Live Boldly’ is the mantra of my life”.

Graham also shared that one of her daily rituals includes looking at herself in the mirror and saying: “I am bold, I am brilliant, I am beautiful.” The supermodel says that her goal is to inspire women to do the same. And looking at Graham’s recent success, we can easily believe that these affirmations work.

As for the other ambassadors, the brand states that Aboah, Hammam and Zimmermann are each inspiring in their own way and perfectly reflect the concept of the campaign.

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Queen Liberty living the dream. Last night will go down in history as one of the best of my life. Thank you @britishfashioncouncil for awarding me ‘Model Of The Year’ at the British Fashion Awards, Following suit after such talented and strong women means everything. Thank you for not only recognising the hard work I have put into the last 12 months of my career but also everything I have done alongside it. I am forever grateful for the platform that the fashion industry has given me in order to share my message. 3 years ago my life looked a lot different but today I stand proud, confident and ready for all the opportunities that life has to offer me. Thank you, thank you, thank you…to everyone who carried me thus far, I look forward to creating with you in 2018. Thank you to my family and friends who I would be lost without. Well done to all the nominees and congratulations to the winners, especially my friend @halpernstudio You’re a genius and I was so very proud to wear you’re dress. Mad Love to @stephenjonesmillinery for my beautiful Turban, @celiaburtonmakeup for making me feel one in a million. @solangeazagury for dripping me in one of a kind jewels and @emmawnails for turning those stress bitten nails into ones fit to hold an award. I am one bloody lucky lady!

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Getting ready ?? @revlon #revlonsuperlustrouslipstick

A post shared by Raquel Zimmermann (@raquel_zimmermann) on

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Let me make all the planss tonightttttt @lexxy._

A post shared by Imaan Hammam (@imaanhammam) on

What do you think of the new Revlon campaign featuring Ashley Graham? Share with us in the comments!

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