See Inside Over The Rainbow’s New Bloor Street Location
In the market for a new pair of jeans? Then you’ve come to the right place.
A fixture in Toronto’s Yorkville neighbourhood, Over The Rainbow has just re-located to the Manulife Centre, situated at Bay and Bloor.
This 6,500-square foot space was the next natural step for the retailers expansion and trust us, it literally feels like you’ve stepped over the rainbow — pun intended — and into a denim dreamland!
Over the Rainbow Founder, Joel Carman, said in a release, “This bigger, modern space marks a new chapter for our family business! Our new home inside the redeveloped Manulife Center will allow us to elevate our customer’s current shopping experience as well as introduce new concepts to Over the Rainbow. Our menswear section will double in size and include an expanded selection of brands, as well as dedicated areas for accessory and lifestyle products. We are also thrilled with the upgrades to our brand identity (company logo, shopping bags and more) as well as our tailor shop, which will now be housed inside the store. We feel our customers will embrace these exciting changes while still enjoying the same comfortable, friendly shopping experience they have grown to love about Over the Rainbow!”
This expansion allows for the customer to have an elevated shopping experience and to really see all of the merchandise that the store has to offer.
Moving along with the store is its famed Denim Wall, one for the women’s section and the men’s. In addition to a massive denim selection, get ready to shop a wide selection of clothes, accessories, and outerwear.
What’s really beautiful is that you can feel the family aspect right when you walk inside the store. The passion is palpable and you’ll leave not only satisfied that you made a quality purchase but that you’re contributing to a story.
Over the Rainbow was founded in 1975 by Carman and it’s a family business that’s recognized as the largest independent specialty store in Canada.
For over 40 years the Carman family has been providing Toronto shoppers with expertise fashion knowledge, the best in classic and current jean styles, and a commitment to providing superior customer service in an ever-evolving retail landscape.
Now don’t think that Over the Rainbow has gotten too big for its britches since this mega expansion. The new Manulife Centre location is paying homage to it’s Yorkville roots in many ways.
Take note of the iconic jujube jar that’s ready for snacking, plus you can purchase prints of the store’s previous exterior on Yorkville Avenue. Not enough for you? Take home a cozy sweater that’s printed with the retailer’s famed logo!
Over the Rainbow prides itself on providing stellar customer service and that includes offering top-of-the-line alterations.
Sustainability is also at the forefront and the store features a bulletin-style board that’s made out of recycled denim — how cool is that?
Over the Rainbow’s location inside the Manulife Centre is open now!
Take a peek inside Over the Rainbow below.
All images by StyleDemocracy
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