There’s no place like home for the holidays — and nothing better to lounge around in than a good pair of sweatpants. From the elastic waistband for all those holiday dinners, to keeping you comfy any time of day, sweatpants are great for so many reasons. Plus, they hit the perfect sweet spot of clothing: more presentable than actual pajamas, and way more relaxed than (shudder) jeans.
Here are our pick of soft, comfy cozy sweatpants to rock at home this winter season.
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Ossington Avenue is one of Toronto’s coolest neighbourhoods. Lined with interesting boutiques, restaurants, fitness studios, and more, it’s a prime destination for the city’s most fashionable.
And while there are plenty of cool menswear shops to browse in the area, those in-the-know head to Area+001, a menswear boutique that merges high fashion and streetwear.
Located at 38 Ossington Avenue, Area+001 carries a carefully curated selection of globally recognized brands.
Shoppers can expect to find apparel, footwear, bags, and accessories from labels like Études, Champion, Marni, Rick Owens DRKSHDW, and many more.
We had the opportunity to pop into the menswear boutique over the summer and chat with the store’s owner, Sergio Senatore. Take a peek inside the store below.
Visit the shop at 38 Ossington Avenue or shop the store online at area001shop.com.
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If you’ve noticed several high-profile and ’90s brands making a comeback, you’re not wrong! Thanks to Logomania and Instagram’s “IT” girls, labels like Fendi, Champion, and even Crocs are wooing us into loving them again. For anyone with doubt, just look how well it worked out for Calvin Klein, Puma, and Adidas. Maybe it’s our image-driven society, but nowadays if you have designer “something”, you’re going to want to flaunt it (most likely in a snap).
Take a look at 8 brands making a comeback to the limelight below.
Tommy Hilfiger
Instagram/ @tommyhilfiger
Thanks to huge stars like Gigi Hadid wearing Tommy Hilfiger, and other influencers starring in campaigns, the brand is back, and with a fresh look. While it’s not the Tommy we once knew and wore in grade school, the new aesthetic is an elevated take on logomania – gotta love that red, blue, and white. Not to mention their leap into logo-hewn intimates, fueling the same fire as Calvin Klein.
Fila
Instagram/ @filausa
Fila hasn’t missed the rise of the chunky sneaker or branded hoodie, making sure to appease to the masses with their own version of the trend. After popular streetwear brand Supreme started partnering with high-fashion designers like Louis Vuitton, we saw a whole new demand for more affordable streetwear options. Fila definitely falls within that category and is well on its way to being up there in popularity with Adidas.
Fendi
Instagram/ @fendi
After Kim Kardashian or Kylie Jenner give you their blessings, there’s only one way to go, and it’s up. The Fendi logo was basically seen everywhere after some of the Kardashian-Jenner clan (including Stormi) sported it in multiple photos on their Instagrams. Since then, creative director of Fendi, Karl Lagerfeld, has made sure that the brown logo is just about the only thing we see on Instagram and street style pics.
Coach
Instagram/ @coach
If you didn’t have a Coach wristlet in the ’00s then you weren’t living. While the brand was crazy popular back in the day, they faded into the shadows up until recently. The label totally rebranded: less focus on wristlets, and more focus on a new look that included Selena Gomez. This perhaps has been one of the biggest comebacks to watch, as Coach seemingly reasserted itself as more high-end than it was before.
Kappa
Instagram/ @kappa_official
Kappa is another ’90s streetwear brand that is trying to make a come back; emphasis on track suits! Sometimes it’s better to stick to your guns and do what you know, like in the case of Kappa and their now modernized matching track tops and bottoms. It will be interesting to see if they can differentiate enough from other brands like Adidas and Champion, who have already made a very strong presence amongst celebrities and influencers.
Champion
Instagram/ @champion
Similar to Supreme and Louis Vuitton, Champion is another brand who partnered with a high-profile designer label – this time Vetement. The exclusive collection definitely caused a stir with celebs like Cardi B who was photographed wearing it. No doubt faithful streetwear followers scrambled to get their hands on the collab, also doing good things for the brand’s regular duds and status.
Guess
Instagram/ @guess
Celebrities like JLo and ASAP Rocky came to the rescue of Guess, when they starred in the brand’s reboot. This and the increased popularity and sightings of the brand on Instagram slowly reminded us of how much we used to love their jeans (#amiright?). After the much needed update, everyone wants to get their hands on a pair, as well as one of their tees because no one can resist another branded t-shirt.
Crocs
Instagram/ @mon1ka.brand
No word of a lie, but Crocs are actually making an under the radar comeback. The comfy, but horribly awkward looking slides were super popular when we were younger, but no one could have predicted that they’d be so cool. Case in point: the collaboration Crocs did with runway designer Christopher Kane, and then later Balenciaga. The fugly shoe cost $850 US, however still flew off the shelves, evidently becoming one of the hottest fads of the 2018. I wouldn’t be surprised if Crocs made another headlining appearance in 2019.
Featured image: Instagram/ @filausa
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When it comes to searching fashion, Lyst is the go-to. And we’re not the only ones who think so.
The LVMH-backed fashion discovery platform saw 80 million shoppers from 120 countries on the website this year. In the past 12 months, Lyst tracked more than 100 million searches, which involved over 5 million products and 12,000 brands. Through their research, they were able to determine 2018’s hottest trends, Instagram brands, influencers, and logos.
Each category had interesting findings.
Serena Williams was an unexpected fashion influencer.
According to Lyst, her US Open Off-White x Nike outfit caused a spike in demand for black tennis outfits. Not so surprisingly, Kim Kardashian and her sister Kylie nabbed the top two spots for fashion-inspiring celebrities.
In terms of trends, “Dad” fashion saw a 439% spike in searches from the year prior. It was joined by trends like meme fashion, western cowboy, sports luxe, 90s/00s, neon, plastic, artsy, pre-Raphaelite prairie, and sustainability.
As we wrap up the year, perhaps the most interesting category is 2018’s most popular brand logos.
Logos were all the rage in 2018, and Lyst was able to capture the most-searched. Take a peek at which ones were on the top of shoppers’ minds, as well as what Lyst has to say about their popularity below.
10. Cèline
Instagram/@ilivanilli
“The new Celine under Hedi Slimane came with one controversial difference – the loss of the è accent in the logo. Searches for Philo-era Celine logo pieces immediately spiked on re-sale sites, especially the logo plastic grocery bag and the ‘Classic’ leather tote.”
9. Louis Vuitton
Instagram/@patricialehmann
“The classic LV monogram logo remains on the most wanted luxury motifs worldwide. Bags, wallets, and belts in the brown on brown monogram are consistently searched for by shoppers from all over the world, across both new and pre-owned pieces.”
8. Versace
Instagram/@versace
“Demand for the Vintage Logomania sandals and Logo Tribute slides meant searches for Versace footwear increased 59% year on year. Men’s and women’s jewelry featuring the iconic Medusa head logo was popular over the summer.”
7. Kappa
Instagram/@stefneyv
“From slides to track jackets, views of products featuring the Kappa logo were up 51% year on year.”
6. Gucci
Instagram/@lradwell
“The most wanted logo T-shirt of 2017, Gucci’s popularity continued into 2018. Their logo belt was the hottest product of 2018, and other goods emblazoned with Gucci (and Guccy) continue to drive millions of searches every month.”
5. Fendi
View this post on Instagram
“The FF ‘Zucca’ monogram was catapulted back into the spotlight in February when Kim Kardashian posted a photo of her wearing Fendi logoed tights along with a Fendi logoed shirt. Searches for Fendi logo pieces are up 70% year on year, across new and pre-owned luxury retailers.”
4. Prada
Instagram/@whatevbb
“As demand for the iconic Prada nylon accessories grew this year, searches for all Prada logo products — from pool slides to socks — increased worldwide.”
3. Fila
Instagram/@filausa
“2018 was a huge comeback year for the Italian sportswear giant. From logo emblazoned teddy coats to T-shirts, items with the Fila logo were viewed once every six seconds in May. A collaboration with Fendi gave the Fila logo further fashion kudos.”
2. Champion
Instagram/@sincerlyestherxo
“A series of collaborations with the likes of BEAMS, Beauty & Youth, Timberland, and End have kept the Champion logo front of mind for consumers, who are also searching for classic Champion logo pieces. From kimonos to fanny packs, the Champion logo was everywhere this year, search for more than 3,000 times a month.”
1. Supreme
Instagram/@aripetrou
“Supreme’s iconic red box logo is fashion’s hottest status symbol. From the +1000% search frenzy when sell-out collaborations launch, to the sky-high resale value of Supreme branded pieces, Supreme’s logo was the most wanted of 2018.”
Featured image: Instagram/@jenniferxlauren