If you’re a Tim Hortons devotee, then you know that this time of year calls for the fan favourite contest. Roll Up the Rim to Win will be back on March 8 until April 4, but it’ll look a little different this time around including a new name.
The game will now be called Roll Up to Win, and will no longer feature the classic rolled up rim.
Rather, everything will be totally digital on the Tim Hortons app.
Some of you may be familiar with this digital version, as Tim Hortons first introduced it last year when the pandemic hit. For those who aren’t familiar, all you’ll need to do is download the app and scan it at check out to earn a virtual roll.
The Cheif Marketing Officer, Hope Bagozzi, said about the reinvention in a release that, “The growth of Tims Rewards and the Tim Hortons app were clear signals to us that Canadians are ready for a fully digital Roll Up contest — and going digital opens up all kinds of new exciting possibilities to evolve the game…”
With this change comes the new prize system. The selection will offer more items like cold coffee and breakfast sandwiches and wraps.
The best part? Everyone’s a winner. That’s right, Tim Horton’s is ditching the “please play again” slogan and replacing a ‘losing’ roll with reward points.
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If Tim Hortons is your go-to for coffee and doughnuts, then get ready to love it even more and double double-down on some well deserved rewards.
Tim Hortons has just announced a new rewards program, called Tims Rewards and points accumulated go towards all sorts of free treats.
“Tim Hortons has some of the most loyal guests in Canada and Tims Rewards allows us to say thank you,” says Alex Macedo, company president. “We heard from our guests that a new rewards program had to be easy to use and redeem, that’s why we offer both a reusable card and a digital friendly app.”
Photo courtesy of Tim Hortons
With this brand new loyalty program, Canadians will be eligible for a free hot brewed coffee or hot tea (any size) or baked good (except for Timbits and bagels) after every seventh visit. Challenge accepted because if you’re anything like us, then racking up these points will be as easy as scarfing down a few doughnuts solo.
Get in on all the delicious action by simply picking up your reusable loyalty card at any participating Tim Hortons location.
Use the digital wallet on your iPhone or Android device to collect Tims Rewards and just use it as you would use any other loyalty card.
You can also download the new and improved Tim Hortons mobile app, which allows you to track your status, scan for rewards, and order directly through the app where you can earn visits and redeem rewards—sign us up!
Photo courtesy of Tim Hortons
Head to www.timhortons.com/rewards to register your card at or do it through the app to keep track of visits and protect your balance. Don’t sleep on this one because for a limited time only, once you register you’ll also receive a free reward following your first purchase greater than $1.50.
Spring just got a whole lot sweeter!
Featured Image: Instagram/@__kanam_531
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