It’s definitely no secret that French women have this je ne sais quoi about them that makes them always look effortlessly stylish, regardless of what they’re wearing. One thing you’ll always notice about a French girl’s style is that less is always more and they always have a way of dressing cool while maintaining that undeniable French fashion that’s both trend-forward yet timeless and classic.
And while many of the popular French fashion influencers are frequent shoppers of Parisian fashion houses like Dior, Saint Laurent, and Chanel, they’re also fans of more high-street startups, which definitely need to be on your radar if they aren’t already.
So where exactly are these trés chic women shopping? Scroll on down to find out…merci!
Started in 2013 by Morgane Sézalory, Sézane started as an online store but now has storefronts in Paris, London, and New York City. Best known for its stunning shoes and bags, Sézane also carries effortless everyday pieces including denim, blouses, knits, and accessories. What we love is each item is made with a touch of effortless French femininity— picture elegant detailing, scalloped sleeves, mother-of-pearl buttons, and more.
Maje gives us a bit of a retro rocker-chic vibe, which we’re really digging. Here you’ll find your classic wardrobe staples like denim, tweed jackets, miniskirts, and blouses but with a playful twist. Maje is a great spot to pick up a few more unique pieces and pair them with the staples you already own.
Founded by French model and style icon Jeanne Damas, Rouje is a blogger favourite for its good quality basics like t-shirts and high-waisted jeans, sexy yet understated dresses, and chic blouses.
Another great place to stock up on elevated wardrobe staples is Sandro. The Parisian brand is known for its beautifully-made, day-to-day basics with a twist. We’re currently loving Sandro’s blazers, metallic booties, and chic sweaters.
Created by French influencer Anne-Laure Mais Moreau of Adenorah, this French-girl approved fashion brand is an ode to the modern muse. Here you’ll find gorgeous dresses, menswear-inspired suits, chic cardigans, and more. What you’ll really like about Musier is that each piece is handmade in Paris, so the quality is très bon.
If you’re looking for a place to try that’s a little bit easier on your wallet, look no further than La Redoute. Here you’ll find a mix of designer and in-house labels that carry items like knitwear, denim, footwear, accessories, and outerwear.
If you’re not afraid of bold prints and colours, you’ll like Claudie Pierlot. Here you’ll find not shortage of colourful and printed dresses, feminine blouses, patent minishirts, and more.
Created by the very chic Barbara Boccara and Sharon Krief, ba&sh has quickly become popular with influencers and for good reason. Here you’ll find an impressive selection of elevated silk dresses, high-neck blouses, and timeless closet staples that are perfect for work, nights out, and every other occasion in between.
This Parisian model turned designer is all about beautifully crafted shirts. The label’s claim to fame are its button-up shirts that are effortlessly sexy and re-create the look of when a woman slips into a man’s shirt early in the morning.
Since 2004, Veja has been a cult-favourite that is worn religiously by celebrities and influencers alike — even Meghan Markle is a fan! Seriously, one look at the consciously-made and super-comfy styles and you’ll be adding multiple pairs to your shopping cart.
Not only is Isabel Marant oh-so-chic, but the brand is also committed to behaving in an ethical and responsible way. It’s fully aware of the specific issues in the fashion industry and strives to improve the way it works to reduce environmental and social impacts.
LouLou Studio works hand in hand with several suppliers who come from different countries such as France, Italy, Mongolia, and Portugal, who are carefully selected for their unique craftsmanship. Plus, the brand now offers its 100% cashmere and cashmere blend under its eco-responsible label.
The French fashion brand, The Kooples, was founded in 2008 and offers accessible luxury collections to those with strong personalities. It places a focus on harmonizing the male and females wardrobes with an androgynous feel.
The Paris-based collective Vetements grew out of a group of young designers’ desire to escape the continual rebranding and reinvention of the fashion cycle. The head designer, Demna Gvasalia, and collective members with previous ties to Maison Margiela, Louis Vuitton, Balenciaga, and Céline showcase elegantly executed womenswear staples.
Self-taught designer Simon Porte Jacquemus launched his namesake line at age 18, after moving to Paris from his native South of France. The label offers bright primary and pastel colors, as well as inventive geometric cuts.
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