The Globe and Mail is reporting that Dollarama Inc. has plans to launch an e-commerce platform to sell Canadian shoppers popular items in bulk. Earlier in the year The Montreal-based dollar store chain confirmed that it begin selling goods by the case online sometime within the 2018 calendar year. The goal of the platform is to cater to clients looking to make large-scale purchases such as event companies looking for cheap wine glasses or an art school looking for cheap art supplies.
While Dollarama is confident in their new strategy they have yet to confirm delivery costs and or the products that will be available for online orders.
Why would Dollarama want to start selling online? The rationale for Dollarama is simple – If customers want to buy in large quantities they previously had to travel to several stores. This will eliminate the need to do that and Dollarama will be able to serve high-volume customers effectively. Dollarama is launching their e-commerce platform with the goal of adding incremental business, with the aim of not cannibalizing its existing bricks-and-mortar stores. The plan is to only sell products that can be sold in bulk while focusing the sale of everyday products in-store.
In addition to serving high-volume customers, Dollarama is also looking to capitalize on the coveted b2b market. Their online platform is looking to get the attention of classroom buyers, and small business’ who need a recurring level of affordable supplies.
What do you think? Would you shop Dollarama Online?