How Celebrities React to H&M’s Racist Ad
Following a recent incident involving H&M’s unfortunate hoodie with the slogan “coolest monkey in the jungle”, many celebrities, including The Weeknd, took to Twitter to express their outrage. And it seems like the protest took a serious spin.
As we reported earlier, the Swedish brand got in trouble after H&M spokesperson The Weeknd decided to cut ties with the brand after seeing the racist ad and posted his announcement on Twitter.
According to the retail giant, the advert was posted as part of the brand’s global online campaign supporting its “jungle” theme.
In response, H&M promptly twitted their apologies and removed the product from the online store, saying: “We’re deeply sorry that the picture was taken, and we also regret the actual print. Therefore, we’ve not only removed the image from our channels, but also the garment from our offering.”
However, for many celebrities, designers and H&M customers this statement wasn’t enough and some of them decided to take a stance and bring awareness to the issue of racism via Twitter.
One person twitted: “This is racist and insensitive. This beautiful boy doesn’t even know what H&M is making out of him. A whole team shooting and no one saw what’s wrong with this.”
Rapper Sean Combs and NBA star LeBron James were among the people to speak up. Diddy posted an image of the same hoodie replacing the racist slogan with “Coolest king in the world” print.
Put some respect on it!! When you look at us make sure you see royalty and super natural God sent glory!! Anything else is disrespectful. pic.twitter.com/QVaxgngwh1
— Diddy (@Diddy) January 8, 2018
Here’s what other celebrities twitted regarding the ad:
@hm u got us all wrong! And we ain't going for it! Straight up! Enough about y'all and more of what I see when I look at this photo. I see a Young King!! The ruler of the world, an untouchable Force that can never be denied! We as African Americans will always have to break barriers, prove people wrong and work even harder to prove we belong but guess what, that's what we love because the benefits at the end of the road are so beautiful!! #LiveLaughLove❤️ #LoveMyPeople🤴🏾👸🏾👨🏾⚖️👩🏾⚖️
My relationship with @hm started when I worked at the store in Montreal. Then it was my very first big international campaign. I actually just came back from Stockholm shooting with them and will be featured in the upcoming denim campaign. It’s always been an honor for me to work with big international brands cause I knew I would often be the only African and that I would represent my people in a positive image and likeness across the world. Still to this day it is disappointing to see that our value and worth is not recognized trough media. That our hair and skin tones are not seen as beautiful. That our greatness is undermined. 2018 has shown that we can’t stop empowering our people so that our beauty and greatness is recognized on a global scale
I created this based off of @mrchrisclassic correction of @hm Error. A great role model and man I look up to wrote this message @mrchrisclassic : “I made this because I dont wanna see this young Kings face anymore with the shirt he was hired to wear by H&M. I'm almost certain the Persson Family and their $31 Billion wont care in Sweden but… this lil guy will see his pics and the mockery one day because the internet doesnt erase… so I just hope he gets to see this one or any like it that celebrate him.” . Tarajosu: I also want to say I don’t wear H&M or Zara or any of those types of brands. I wear offbrands and I don’t own more clothes than I can fit in my carry on luggage. I buy pieces that last or I make them last. Someone at H&M knew this would create controversy. So many issues to tackle. Don’t support brands that don’t support you. It’s simple. . #Mysavoirfaire #king #empowerment
What do you think about the controversial H&M ad? Share with us in the comments!
Featured image: Instagram @septumpapi
Alina is a Journalist and Editorial Lead at StyleDemocracy with a passion for photography, fashion and chocolate.
Outside of work you’ll find her at events shooting style and food, planning her next trip to Europe and exploring Toronto with a cup of tea in her hands.
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