The fast fashion retailer will be coming back in the form of e-commerce.
While there’s no confirmed date of when we can expect to start shopping, the new Forever 21 e-commerce site will target consumers in Canada (!!!), Asia, Latin America, and the Asia-Pacific region. In partnership with with e-commerce platform Global-e, Forever 21’s new online store will operate in 95 different currencies.
The online platform will also allow over 150 local and alternative payment methods, and make returns in 21 different languages.
“E-commerce forms a large chunk of the profitable core of our operations and as part of our new global strategy,” says Forever 21 President Alex Ok. “Forever 21 will leverage Global-e’s technology to offer international customers an outstanding online experience. To engage digitally savvy consumers today, retailers need to invest in creating a unique online experience that speaks directly to the shopper.”
Before it sadly closed its doors, Forever 21 owned and operated 44 stores across Canada and employed around 2,000 people.
Kevin Diamond, head of global e- commerce at Forever 21, said: “Being able to offer our consumers a sophisticated online experience, tailored to their shopping preferences, wherever they are in the world, is a key priority for us. With Global-e, we can confidently optimise the user experience and align our international offering with our global business needs and goals. We are excited to launch our renewed international online store in Canada, APAC and LATAM and provide our customers in these markets with the very best online shopping experience.”
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