How 7 Of The World’s Biggest Brands Marked International Women’s Day

Instagram/@reebok

Though it went relatively under the radar for decades(!), it’s now impossible to ignore International Women’s Day in all of its hopeful and uplifting glory. (Better late than never, right?) Naturally, International Women’s Day 2020 inspired a flood of social media messages of appreciation of female-identifying friends and family members, along with both protests and celebrations throughout the country.

Some of the world’s most influential brands joined the celebration with everything from the creation of powerful videos, to special collections that mark the occasion.

Apple

Last week, Apple released its inspirational “Behind the Mac” ad on YouTube. Paying homage to International Women’s Day, the ad features photos of 17 change-making – and Mac-using – women, including #MeToo movement founder Tarana Burke, soccer star Megan Rapinoe, director Greta Gerwig, and activist Malala Yousafzai. The women are shown working away on Mac computers, as Beyonce’s beloved track “Flawless Feat. Chimamanda Ngozi Adichie” plays in the background. Additionally, Apple is hosting in-store events to mark International Women’s Day.

Reebok

international women's day
Reebok

In advance of International Women’s Day, and in time for the return of sneaker weather, Reebok is back to prove loud and proud that it isn’t, in fact, “a man’s world.” The brand’s “It’s a Man’s World” campaign includes a collection designed by women that features some of Reebok’s classic shoes (like the DMX 2200 Zip, Aztrek Double, Court Double Mix, Club C, and Classic Leather) with a boldly crossed-out “It’s a Man’s World” font to serve as a daily for Reebok-clad females, wherever her pavement-pounding feet take her throughout the day.

Cynthia Rowley

international women's day
Cynthia Rowley

For International Women’s Day, popular New York designer Cynthia Rowley teamed up with global non-profit organization CARE to aid in its efforts to eradicate poverty and social justice by empowering economically disadvantaged women and girls around the world. Rowley will donate 15 per cent of the sales of her “I Love You” bucket hat, “I Love You” sweatshirt, and blue/white “Cloud Nine” sweatshirts to the cause.

Adidas

Adidas marked International Women’s Day with a partnership with iFundWomen – a company that provides early-stage entrepreneurs with access to the tools they need for success – that will take 9 female-led business to the next level. Thanks to the partnership, each female founder receives a grant to elevate their businesses, in addition to ongoing mentorship and support. Adidas and iFundWomen chose the 9 promising businesses, which will each receive a suite of support, which kicked off with a series of workshops in New York City earlier this year. 

Tory Burch

international women's day
Tory Burch

On March 5, the Tory Burch Foundation – an organizations that supports female empowerment and entrepreneurship – held the powerhouse-packed Embrace Ambition Summit, with a focus on smashing stereotypes and creating and embracing new norms. Speakers included activist Gloria Steinem, actress Ashley Judd, Time’s Up CEO Tina Tchen, and singer Yola. Additionally, the Tory Burch clothing a and accessories brand launched its “Embrace Ambition” tote ($348 USD) and bracelet ($30 USD for one; $50 USD for two) on March 3, with 100 per cent of net proceeds benefiting the Tory Burch Foundation.

L’Oreal Paris

international women's day
Instagram/@lourdesjuan

In our home and native land, L’Oreal Paris hosted the Women of Worth Gala Brunch in the Crystal Ballroom of Toronto’s iconic King Edward Hotel. For the fourth year, the inspirational gala introduces guests – some of the city’s biggest female move-makers – to 10 exceptional Canadian women who will receive charitable grants for their moving humanitarian efforts. Hosted by L’Oreal Paris spokesperson, actress Aja Naomi King, the feel-good afternoon left few dry eyes in the house.

Absolut Vodka

international women's day
Instagram/@absolutvodka_us

Absolut Vodka continues to make progressive strides in 2020 in the equality department. On Valentine’s day, the Swedish booze brand launched its “Drink Responsibly. #SexResponsibly” campaign complete with ads stating “Buying someone a drink doesn’t buy you a yes.” Continuing the theme for International Women’s Day, Absolut called upon influencers to share stories on social media tagged #StillNotAYes. The campaign includes a March 12th event where actress Olivia Wilde and others will discuss consent.

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